Google {Learning} Analytics

Presented at

Martin Hawksey

This work is licensed under a Creative Commons Attribution 3.0

Unported License. CC-BY mhawksey

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Learning Analytics

“Learning analytics is the measurement, collection, analysis and reporting of data

about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it

occurs”

 "Call for Papers of the 1st International Conference on Learning Analytics & Knowledge (LAK 2011)"

An Example

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Optimal Video Length

Philip Guo, Optimal Video Length for Student Engagement

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YouTube Analytics {api}

YouTube Analytics

YouTube Analytics

YouTube Analytics

YouTube Analytics

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What does Google Analytics give?

◊ Demographics– Overview (overview of traffic by age and

gender)– Age (traffic by age ranges)– Gender (traffic by gender)

◊ Frequency & Recency◊ Engagement◊ …

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The challenge

◊ Collection – getting data into Google Analytics in a sustainable way

◊ Connection – access to Google Analytics data and analysis

Collection

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Collection

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Collection

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Collection

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Collection

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Collection

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Collection

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Collection

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Connection

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Google Analytics Web View

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{api}

Google Analytics APIs◊ ▾Collection APIs & SDKs

– ▸Web Tracking– ▸Android SDK– ▸iOS SDK– ▸Measurement Protocol

◊ ▾Configuration APIs– ▸Management API– ▸Provisioning API

◊ ▾Reporting APIs– ▸Core Reporting API– ▸Embed API– ▸MCF Reporting API– ▸Metadata API– ▸Real Time Reporting APIBeta

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Google Analytics superProxy screenshot © seoeditors.com

Controlled distribution of data

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Extending the idea…

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Extending the idea…

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Summary

◊ GA usage policy prevents tracking with user identifiable data

◊ Not just the web – mobile platforms and anything else that can ping Measurement API

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@mhawksey+MartinHawksey

Association for Learning Technology

Registered charity number: 1063519

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