SIMCatalyst 2012

CLIENT:

Google India

CORE VALUE

To organize the world’s information

and make it universally accessible and useful

OBJECTIVE OF ADVERTISING

Increase the advertisers’ base in India

Encourage SMEs to get their businesses online

TARGET AUDIENCE

• SEC A,B,C• 20+• BUSINESSMEN• SMEs

BRAND POSITIONIN

G

Positioning • Your window to the world

• Your window to the world markets

• Your window to maximize profit

COMMUNICATION

STRATEGY

• Not much awareness about internet advertising

• Internet advertising is not worth investing

Consumer Insights

Key Creative Message

“Your Window To The World”

CREATIVE EXECUTION

MEDIA PLAN

THANK YOU