Download - Google India
Transcript
![Page 1: Google India](https://reader036.vdocuments.us/reader036/viewer/2022070302/547dd4b55806b5ef5e8b45e9/html5/thumbnails/1.jpg)
SIMCatalyst 2012
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CLIENT:
Google India
CORE VALUE
To organize the world’s information
and make it universally accessible and useful
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OBJECTIVE OF ADVERTISING
Increase the advertisers’ base in India
Encourage SMEs to get their businesses online
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TARGET AUDIENCE
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• SEC A,B,C• 20+• BUSINESSMEN• SMEs
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BRAND POSITIONIN
G
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Positioning • Your window to the world
• Your window to the world markets
• Your window to maximize profit
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COMMUNICATION
STRATEGY
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• Not much awareness about internet advertising
• Internet advertising is not worth investing
Consumer Insights
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Key Creative Message
“Your Window To The World”
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CREATIVE EXECUTION
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MEDIA PLAN
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THANK YOU