A Company with $ 400 BillionMarket Capitalization

Only Second to Apple !!!

History of Google

• 1995 : Larry Page and Sergey Brin met at Stanford University

• 1996 : Started off together with a search engine named “BackRub” it operated on Stanford servers, running out of bandwidth

• 1997 : “ Google.com “ Domain Registered on 15th Sept.

Business Model of Google

Google’s Strategy for India

• India is a Strategic country with expected no. of Internet users to reach 300 million by 2014

• Google is Planning Youtube as a go to destination for entertainment-music,cricket,sports,TV etc.

• IPL Live Streaming on Youtube Official Channel

• Android Device Penetration in India for as low price point as 4000 INR

• Promotion of Cloud Computing in India,Targetting 8 million SMB’s

Google Doodles India Edition

Competition

Direct Competition

Indirect Competition

• Facebook• Blogs• Directories• Twitter

Broad Competition

• News Papers• Magazines• TV News Channels

Search Engine Market Share

Let Me Google That For You !

References• BMI Matters

• Official Google Search Blog

• Live Mint

• Bloomberg

• ComScore

Thank You