google for nonprofits
TRANSCRIPT
Presents
Introductions
Alex Green, Aimy Enriquez, and Jessica Fraser HandsOn Tech AmeriCorp VISTA Serving at 501commons www.501commons.org
Overview
•Introduction
•Google Apps basics
oGoogle Drive and Docs
•Google Analytics
Google for Nonprofits Exclusive
oGoogle Grants (AdWords)
oYouTube for Nonprofits
oGoogle Earth Outreach
•Eligibility
Overview of Google Products
Open the document "Questions" on your Google Drive
Google Apps: Docs
Write down any topics you
would like us to cover and any
questions you may have
during the presentation.
Google Apps: Forms
Why use forms?
1.Sign Ups
2.Information
3.Feedback
How do I create a form?
1.Go to google.com/drive
2.Create a new Form
Google Apps for Nonprofits
•Custom email allows for professional look
oex: [email protected]
•Organize info and documents on a shared drive
•Real time editing for documents. spreadsheets, and
presentations
Benefits of Google Apps
Google Analytics
Go to https://www.google.com/analytics/
Username: --------
Password: -----
Google Analytics
Let's try to learn some information through Analytics!
Change the date range from January 2012 - June 2012
1.Which 3 states visited the site the most?
2.What is the second most viewed page?
3.What percent of visitors were new visitors
from May 1 - May 10?
Benefits of Google Analytics
•Anyone with administrative or user access can view
site statistics
•Improve efficiency of site for audience usage
•Can answer "real-life" questions about what your
website is doing for your organization
Google Grants (AdWords)
Google Grants (AdWords)
What is the daily campaign budget for NPower?
What is the difference between a campaign, ad group,
and an individual ad?
How many active ads are under the 'Donate/Volunteer'
Ad Group?
How much time do you get to create an effective ad once
your organization is approved?
Google Grants (AdWords)
•Budget for free advertisement on Google.com:
$329 dollars a day = $10,000 per month
•The more time you spend on it, the better you
can fine-tune and get better results
•At the very least, set it up! It's easy!
YouTube for Nonprofits
Google Earth Outreach
Eligibility for Google for Nonprofits
Organizations must: •Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue
Service
•Acknowledge and agree to the application's required certifications regarding
nondiscrimination and donation receipt and use.
These organizations are NOT eligible: •Governmental entities and organizations
•Hospitals and health care organizations
•Schools, childcare centers, academic institutions, and universities (philanthropic
arms of educational organizations are eligible). To learn more about Google's
programs for educational institutions, visit Google in Education.
Description of the Application Process
Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and
to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not
subject to external review.
For info on:
•Future workshops on technological
applications, social media methods,
and other topics
•Participating in a free tech assessment of
your nonprofit
Email us: [email protected]
We can help you further!
Resources
•Google for Nonprofits
ohow to apply, application process
oexclusive Google products for nonprofits
•YouTube for Good - Step by step guide specific to nonprofits
•NTEN's Reports
•NPower Northwest's Knowledge Center