google for college students

8/3/2019 Google for College Students

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INTRODUCTION

Google is a widely search engine that uses text

matchingtechniques to find the web pages that

are important and relevant to users search

The word Google comes from the misspelling of

word googol which refers to 1 followed by 100

zeros.

The company is running millions of server

worldwide.


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Larry Page

Co-Founder & President, Products

Sergey Brin

Co-Founder & President, Technology


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HISTORY

Google began in January 1996 as a research project by Larry

Page and Sergey Brin when they were both PhD students at

Stanford University in California

The Initial public offering took place on August 19, 2004,

raising $1.67 billion, implying a value for the entire

corporation of $23 billion.

The company is listed on Nasdaq and London stock exchangeunder ticker symbol GOOG and GGEA respectively.


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The VisionTo make search engines so powerful they wouldunderstand "everything in the world".

The MissionTo organize the world's information and make ituniversally accessible and useful.

The Focus

Google continues to focus on innovation and on theuser experience.


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Philosophy of Google

Focus on the user and all else will follow.It's best to do one thing, and do it well.

Fast is better than slow.

Democracy on the web works.

You don't need to be at your desk to need an answer.You can make money without doing evil.

There's always more information out there.

The need for information crosses all borders.

You can be serious without a suit.

Great just isn't good enough.


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6

GoogleEvolution

1995 1998 2000 2003 20052004 2006

?

Core Search Ads Monetization Communications Collaboration ?


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7

Google Strategy: Search. Ads. Apps.

Search.

Ads.

Apps.


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Search Find Ad - click!$$ (2)

Buying Cycle AIDA Googled:

Source: Google Adwords

1. AttentionSEARCH

2. Interest

FIND OK

3. Desire

ADS

4. Action

CLICK/$
https://adwords.google.com/select/afc/cycle.htmlhttps://adwords.google.com/select/afc/cycle.html


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9

$86$440

$1,466

$3,189

$6,139

$11,767$10,605

($7,399 first 9mths)

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

2001 2002 2003 2004 2005 2006 Q1-Q3 '07

Continued Strong Performance

$11$186

$342 $640

$2,017

$3,644$3,550


$0

$400

$800

$1,200

$1,600

$2,000

$2,400

$2,800

$3,200

$3,600

$4,000

2001 2002 2003 2004 2005 2006 Q1-Q3 '07

2001 2002 2003 2004 2005 2006 Q1-Q3 '07

$9.94($6.64 first 9mths)

$5.02

$1.46

$0.41$0.45

$9.50

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

$9.00

$10.00

$11.00

2002 2003 2004 2005 2006 Q1-Q3 '07

Gross Revenue

(millions) GAAP Operating Profit

GAAP EPS (Diluted)

$31$155

$395

$977

$2,459

$4,082$3,581


-$200

$200

$600

$1,000

$1,400

$1,800

$2,200

$2,600$3,000

$3,400

$3,800

$4,200

2001 2002 2003 2004 2005 2006 Q1-Q3 '07

2001 2002 2003 2004 2005 2006 Q1-Q3 '07

Operating Cash Flow

(millions)

(millions)


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GOOGLE USERS

37%

27%

20%

9%

3% 2% 2%

Asia

EuropeNorth America

Latin America

Africa

Middle East

Australia


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Global Market Share in

Search

Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day

53.30%

20.10%

13.60%

13%

Google

Yahoo

MSN

Others


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Uniqueness about Google

SEARCH

Speed, Accuracy, Objectivity and Ease of use of.

Fit between their technology and the consumer

behavior. Page Rank technology Orkut merged

Solved the scale up problem

Positioned as Fastest Crawling Technique

Keeps the search Up to date


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google for college students

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