A STUDY ON STUDENTS PREFERENCE TOWARDS GOOGLE SEARCH ENGINE WITH SPECIAL REFERENCE TO PORUR

S. Sathushra Versatile Business School

INTRODUCTION OF THE STUDY The search engine plays a very important role in this technological world. Different types of search engines are Google Yahoo AltaVista Bing This is the study about the students preference towards Google search engine and its important features.

GOOGLE INTRODUCTION Began in 1997 By Larry Page and Sergey Brin "Google" originated from a misspelling of "googol. Its in mount view It is an web search engine It hunt for text in Web pages It also contain image search, language translation, book search etc.

OBJECTIVE OF THE STUDY To study about college students preference towards Google search engine. To know about the satisfaction level of the students towards Google search engine. To identify attracting feature of Google from which students perception preferred.

LIMITATIONS OF THE STUDY The sample taken for the study was only 50 Primary data has been collected using questionnaire, which has the problem of respondents not given factual information occasionally. There is no comparative study made. The respondents are only from college students

SCOPE OF THE STUDY The study is conducted to know the students preference towards Google search engine. This may help the company to decide upon their new ventured. The research focuses on the several features of Google search engine which may help the company in further development of the search engine services.

RESEARCH METHODOLOGY Type of research Data type Sample size Research instrument Statistical tools Descriptive Primary data 50 Questionnaire percentage analysis, chi square, weighted average Porur

Area

CHART

Respondents Preference towards Google search engine50 40 30 20 10 0 Yahoo Google Alta Vista Bing

Best search engine45 40 35 30 25 20 15 10 5 0

Yes

No

Satisfaction Level Of Google Search Engine2% 0 0

42% 56%

Highly Satisfied satisfied Neutral Dissatisfied Highly dissatisfied

Doodles12%

yes No88%

Google images45 40 35 30 25 20 15 10 5 0 yes No

Statistical tools

Chi- squareTo find age and preference towards Google search engine among the students Ho: (Null hypothesis) Age is not having influence towards Google search engine. H1: (Alternative hypothesis) Age is having influence towards Google search engine. Hence H1 is Accepted, Age is having influence towards Google search engine

WEIGHTED AVERAGE METHODThe weighted average method is calculated for the satisfaction level of Google search engine among the students. Weighted average13 12.9 12.8 12.7 12.6 12.5 12.4 12.3 12.2 12.1 12

Reducing the cost

Reducing the time

Eco friendly

User friendly

FINDINGS It has been exhibited that 86% of the respondents are giving more preference towards Google search engine. 100% of the respondents says Google is a best search engine Nearly 56% of the respondents are highly satisfied with Google search engine. Majority of respondents (88%) are like doodles provided by the Google search engine.

SUGGESTION Loading time can be decreased, it helps the user to download the file faster. Translation feature provided by Google can be more effective. E Book can be categorized in subject wise and it will be more helpful for the user.

CONCLUSION As a result of my study, I came to the conclusion that Google search engine plays a vital role in students community in accessing information from various parts of the world. Google search engine helps to read more smoothly, and at the same time allows the reader to overflow with the information in a more smoothly manner from one point to the next.

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