Page View, Visits and Visitors

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Pageview

A pageview is counted every time a page on your website loads

VisitA visit (or session) is a period of interactive between a browser and a website. Closing the browser or staying inactive for 30 minutes ends the visit.

Visitor

A visitor is uniquely identified by a Google Analytics visitor cookie

Pageviews, Visits, and Visitors - The Basics

Pageview vs. Unique Pageviews

PageviewsTotal number of pages viewed

Unique PageviewsNumber of visits during which page was viewed

“Absolute Unique” vs. “New vs. Returning”

Pageviews, Visits, and Visitors in Your Reports

•Pageviews and Unique Pageviews are found in the Content section•Visits can be found in most reports, including the Traffic Sources reports•Visitor metrics are found in the Visitors section

Interpreting Reports - Guidelines for Interpreting Data

Create Content for your Data

Looking for Trends•Trends provide context•Add context by measuring over a period of time

Interesting Changes in Trends

Data Driven Decision Making

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