google analytics premium for better data-driven decisions with kevin song
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#tatvicwebinar
A GACP and GTMCP company
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Google Analytics Premium for Better Data-Driven Decisions
June 23rd, 2015 FREE Webinar by
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A GACP and GTMCP company
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Our Speakers
Ravi Pathak (Host)Founder & CEO at [email protected]
Kevin SongGoogle Analytics Premium ProductSpecialist at [email protected]
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A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
#tatvicwebinar
A GACP and GTMCP company
6/23/2015 4 #tatvicwebinar
Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
#tatvicwebinar
A GACP and GTMCP company
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What is Google Analytics Premium
For leading high performance organizations, Google Analytics Premium is changing the game, with an innovative yet familiar solution that delivers the answers you need to turn marketing insights into action and drive business results.
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A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
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A GACP and GTMCP company
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Difference between Standard & Premium Version
GA Standard
GA Premium
Data Processing & Data Export Options
Data Monthly Hit Limits 10 million per month 1 billion+ per month
Sampling Limit 500,000 sessions 50 million sessions in UI200 million sessions to Download
Data Freshness 24 – 48 hours 4 hour Guarantee (Averaging ~1 Hour)
Session/Hit Level (Raw) Data Export n/a Included. Utilizes Google BigQuery
Flexible & Customizable Reporting Features
Attribution Modeling yes Also includes: - DoubleClick Campaign Manager (aka
DFA) Display Impression and Cost Data
- Data Driven Attribution Modeling
Cross Property Roll Up Reporting n/a Included
Google Product Integrations Adwords, AdSense, Webmaster Tools, DARTSearch, Play
Store
Also includes: DoubleClick Bid Manager, DoubleClick Campaign
Manager, Google BigQuery, DoubleClick For Publishers
World Class Enterprise Support
Measurement Guidance, GA & Google Tag Manager Implementation Assistance
n/a Included
Dedicated Account Management n/a Included
Service Level Agreements
GA Reporting & Data Collection n/a 99%
GA Processing Time n/a Within 4 hours, 98% of the time
Google Tag Manager Delivery & Reporting
n/a 99%
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A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
#tatvicwebinar
A GACP and GTMCP company
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Who Should Use Google Analytics Premium
● CMO● Head of Digital Marketing● Head of Digital Analytics● IT Director● Head of CRM
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A GACP and GTMCP company
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Who Should Use Google Analytics Premium
• Fully Utilizing Google Analytics Standard & Need More– Hits– Custom Dimensions & Metrics– Support
• Currently using an Alternate Web Analytics Tool and want a tool that is– Easy to Implement– User Friendly– Cost Effective
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A GACP and GTMCP company
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
#tatvicwebinar
A GACP and GTMCP company
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Key Features & Applications of Google Analytics Premium
● Sampling & Speed● Custom Dimensions & Data Import● Roll-up Reporting● Custom Funnels● DoubleClick Integrations● Data-Driven Attribution● BigQuery
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Sampling & Speed
>100x Data LimitsSend in more data. Lots more.1B – 20B hits/month (vs. 10M)
Standard Premium
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Custom Dimensions & Data Import
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Roll-up Reporting
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Custom Funnels
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DoubleClick Integrations
• Remarketing lists in GA to run DBM Campaigns
• Additional DCM Reports
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Data-Driven Attribution
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BigQuery
Scalable Storage
Analyse interactivelyMash it up
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Outline
What is Google Analytics Premium
Difference between Standard & Premium Version
Who Should Use Google Analytics Premium
Questions & Answers
Key Features & Applications of Google Analytics Premium
#tatvicwebinar
A GACP and GTMCP company
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Q&A Round
?!
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Thank You!
Ravi Pathak [email protected]
Kevin [email protected]
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