Google Analytics New Features - Webinar - 20091030

Download Google Analytics New Features - Webinar - 20091030

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  1. 1. Powerful. Flexible. Intelligent An Overview of Google Analytics New Features Vinoaj Vijeyakumaar Customer Solutions Engineer Google Southeast Asiahttp://twitter.com/vinoaj http://cse-sea.blogspot.com Google Confidential and Proprietary 1
  2. 2. Ask your questions at http://bit.ly/ga-web-qa
  3. 3. What it means for you? Quicker insights, smarter decisions Customisation to meet your company's uniquereporting needs More powerful analysis and increasedproductivityAsk your questions at http://bit.ly/ga-web-qa 3
  4. 4. Agenda1Powerful Engagement goals and more of them! Expanded Mobile Reporting Advanced Table Filters 2Flexible Multiple Custom Variables Sharing Segments and Custom Reports 3Intelligent Analytics Intelligence Custom Alerts 4Resources 5Q&A Ask your questions at http://bit.ly/ga-web-qa Ask your questions at http://bit.ly/ga-web-qa
  5. 5. Q: I dont see feature X in my profile or account This is a phased roll-out of new featuresAsk your questions at http://bit.ly/ga-web-qa 5
  6. 6. Powerful Engagement goals and more of them! Expanded Mobile Reporting Advanced Table Filters Google Confidential and Proprietary 6
  7. 7. Engagement Goals and more of themGoogle Confidential and Proprietary 7
  8. 8. Expanded Number of Goals to 204 20 Ask your questions at http://bit.ly/ga-web-qa 8
  9. 9. Engagement Goals Before: Could only track pageview goals goals that relied on avisitor landing on a specific page Today: Track non-pageview goals Ask your questions at http://bit.ly/ga-web-qa 9
  10. 10. Setting up: URL Destination goals Ask your questions at http://bit.ly/ga-web-qa 10
  11. 11. Setting up: Time on Site goals 1 2 3 4 5 6Ask your questions at http://bit.ly/ga-web-qa 11
  12. 12. Setting Up: Pages/Visit goals1 23456Ask your questions at http://bit.ly/ga-web-qa 12
  13. 13. Recommendations Group together similar conversion types into their own goal sets Transactional Goals Goal Set 1 Engagement Goals Goal Set 2 Keep in mind increases in reported conversion rates Define goals that make sense for your site and objectives Ask your questions at http://bit.ly/ga-web-qa 13
  14. 14. Expanded Mobile Reporting Google Confidential and Proprietary 14
  15. 15. Track Your Mobile Presence - Before HTML iPhone AndroidAsk your questions at http://bit.ly/ga-web-qa 15
  16. 16. Better High-End Device ReportingAsk your questions at http://bit.ly/ga-web-qa 16
  17. 17. Track Your Mobile Presence - Now HTML & Applications WAP iPhoneWindowsMobile Pearl & CurveAndroid BlackberryAsk your questions at http://bit.ly/ga-web-qa 17
  18. 18. Tracking Your Mobile Site Provided with server-side code to generate the calls to GoogleAnalytics Will track all web-enabled devices, not just JS- and cookie-capabledevices Currently provide code snippets for PHP, Perl, JSP, and ASPXplatforms Download snippets fromhttp://www.google.com/analytics/googleanalyticsformobile.zip Ask your questions at http://bit.ly/ga-web-qa18
  19. 19. Coming Soon Copy & Paste SnippetsAsk your questions at http://bit.ly/ga-web-qa 19
  20. 20. A Quick Look at the PHP Code SnippetInsert a pixel for tracking Page rendering script Generate the pixel URL Send the request to GA ga.php Ask your questions at http://bit.ly/ga-web-qa20
  21. 21. Tracking Mobile ApplicationsSDK available for Android, iPhone, and iPod Touch applications Ask your questions at http://bit.ly/ga-web-qa http://www.flickr.com/photos/ronin691/2896622279/ 21 http://www.flickr.com/photos/pietel/1945669725/
  22. 22. Tracking Mobile Apps Tracks two basic types of user interactions:Pageviews Used to calculate visits, session length, bouncerate Up to you to decide when to trigger pageviews(min. 1 pageview) and on naming convention thatwill show up in Content reportsEvents Detailed reporting around on-page events Refer to Event Tracking docs [link]Ask your questions at http://bit.ly/ga-web-qa22
  23. 23. Technical Considerations Technical requirements Android requires Android SDK 1.5+, Android OS 1.5+ iPhone/iPod Touch requires Mac OS X v10.5.3+, XCode 3.1+, iPhone OS 2.0+ Recommend batching hits to save on connection and batteryoverhead. Your app can determine how often to dispatch batchedhits. For Android apps, can tie in campaign referrer information to getreports on which campaigns led to successful activations. e.g.http://market.android.com/search?q=pname:com.mysite.myapp&referrer=utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3Dmyapp%26utm_campaign%3Dmyapp Ask your questions at http://bit.ly/ga-web-qa 23
  24. 24. Advanced Table FiltersGoogle Confidential and Proprietary 24
  25. 25. Advanced Table FiltersOrdering by Average ValueNot statisticallysignificantAsk your questions at http://bit.ly/ga-web-qa 25
  26. 26. Filter By Visible Dimensions and MetricsChain together multiple conditions (AND rule) Ask your questions at http://bit.ly/ga-web-qa 26
  27. 27. Setting the Filter Rules Ask your questions at http://bit.ly/ga-web-qa 27
  28. 28. View Filtered Results Ask your questions at http://bit.ly/ga-web-qa 28
  29. 29. Flexible Multiple Custom Variables Sharing Segments and Custom Reports Google Confidential and Proprietary 29
  30. 30. Multiple Custom VariablesGoogle Confidential and Proprietary 30
  31. 31. Better Insights with Custom VariablesRegistered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Ask your questions at http://bit.ly/ga-web-qa 31
  32. 32. Better Insights with Custom VariablesRegistered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Ask your questions at http://bit.ly/ga-web-qa 32
  33. 33. The Code _setCustomVar(index, name, value, opt_scope)index position to store and transmit the variablename variable name (e.g. member-type) (case sensitive)value variable value (e.g. premium) (case sensitive)opt_scope 1:visitor-level; 2:session-level; 3:page-level; default:3 Ask your questions at http://bit.ly/ga-web-qa 33
  34. 34. Technical Specifics http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html length (key + value)