Google Analytics for Repositories

Implementing and reporting in TARA

Ashling HayesTARA Content Manager

What am I going to talk about

Google Analytics in TARA

Type of reports

Pro’s & Cons

Background

Google Analytics used to complement DSpace statistics

Concerns over DSpace statistics DSpace stats tended to break on us SOLR stats put a lot of pressure on our server

2 datasets which didn’t quite match

Google analytics does not automatically count downloads

February 2015 – Decided to solely use Google analytics

April 2015 – Go Live

To boldly go where no man has gone before

Except we haven’t

University of Edinburgh Repository (ERA) - Implemented

Google Analytics in 20111/2012

Challenges

Google Analytics are usually only viewable by authorised account holders

Difficult to capture downloads directly from google.

https://github.com/seesmith/Dspace-googleanalytics

Dspace 1.8.1 & JSP user interface

Tara is Dspace Version 5.2 and the XML user interface

https://wiki.duraspace.org/pages/viewpage.action?pageId=64326952

Where to start

There is so much information that it can be confusing

Basic information – Referrals, Geographic etc can be shown in dashboards

Import dashboards

Generic Dashboard is good for showing simple information This can be customised

Generic dashboard

Generic dashboard

Generic dashboard

Data

Each widget on the dashboard can be changed.

Data can be filtered on each widget to exclude non –relevant data

Each widget on the dashboard can be changed

Data can be filtered on each widget to exclude non –relevant data

Site Performance Dashboard

Keyword analysis reports

Active users

Custom Dashboards

Who is viewing our items?

Who is viewing our items?

Who is viewing our items?

What reports do we use this data in

International Reviews – Research Themes

School Reviews

Personal Research Impact Reviews

Researcher Reports

0

50

100

150

200

250

Items in TARA top 10%

Pageviews

TARA statistics are part of our analytics toolkit

H-Index

Cons

Steep learning curve

Large Amount of data and the different permutations availablemean it can be confusing

It is very easy to get lost

Not Intuitive

Language used can be difficult to understand(Acquisition)

Incomplete Data

Repositories without an Opt in/Opt out cookie notice will not get full data

If people click “No” to cookies than their data can’t be collected.

Not all information is as you want it

We only have download data from April 2015

Why would you do that?

Google Analytics has an automatic reporting feature

Ability to provide reports based on both the downloads & the other information in Google analytics

Download information adds a he amount of value to the Google analytics

Which will allow us to do .………

Pros

Automatic email report for repository Users

Combining the downloaddata with other Google analytics data

Ability to compare Individual researchers Against the TARA average

Free service

Huge amount of information

One source of data

Easy to get started

Google Chrome Extension allows easy access to Data on an Item by Item basis