google analytics
TRANSCRIPT
Google AnalyticsGoogle Analytics
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Introductions
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Summary
• Two day workshop
• Supporting material
• 2 hours of follow up support
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Summary of the workshops
• Day 1– Introduction to Google Analytics
– Setting up Google Analytics
– Understanding & Interpreting Reports
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Summary of the workshops
• Day 2– Understanding cookies
– Advanced Segmentation
– Custom Reporting
– Internal Site Search
– Goal analysis & verification
– Funnel Visualisation
– Event tracking
– Virtual Pageviews
– Revenue metrics & transaction tracking
– Conversion rate optimisation
– Pivot tables
– Exporting data
– Using regular expressions to filter reports
– Scheduling reports
– Tracking “non Google” Campaigns
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Google Analytics History
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Google Analytics Summary
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Introduction to Analytics
• Data Quality
• Limitations
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A tour of the Analytics interface
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Enabling your account for Google Analytics
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Account setup and integration with your website
• Legacy Code (Urchin)
• ga.js Code
• Asynchronous Code
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Profile Settings
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Integrating Google AdWords with Google Analytics
• Application of Cost Data
• Auto Tagging
• User Access for AdWords account
• Importing Conversions
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Goal Setup
• URL Destination Goals– Head Match– Exact Match– Regular Expression Match
• Time on Site Goals
• Pages per Visit Goals
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Goal Funnel Configuration
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Transaction tracking
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Advanced Profile filtering
• IP Address
• Bid override
• Referring URLs
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User Access
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Customised Variables and User-Defined Variables
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Tracking external traffic
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Cross domain tracking
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“Super cookie” implementation
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Using date comparison
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Using Dimensions
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Performance comparison
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Alerts and Analytics Intelligence
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Improving data quality
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Visitor analysis
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Site usage analysis
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Using Site Overlay
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Inbound traffic analysis
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Key phrase analysis
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Configuring your dashboard
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Next Week
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Any more questions?Rob Edlin
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