ADDING METHOD TO MADNESSGoogle Analytics

Google Analytics provides an ocean of data that can be sifted through to the point of being overwhelmed with information and uncertain of what to change first. Our strategy is to pick out data that we want to observe and then look for what we want to fix. This is a list of our favorites.

INNOVATIVE COMMUNICATIONS

ANALYTICS,+ REPORTING

METRICS,

ANALYTICSGOOGLE

Operating System+ Browser

Flow Visualization

CHARACTERISTICS+BEHAVIORAUDIENCE

PC or Mac? Chrome or Firefox? The Browser / OS report shows you what people are using to view your site to make smarter decisions about site layout and design.

Flow Visualization reports let you see and analyze the path a visitor takes through your site. See where they came from, the pages they moved through, and where they exited your site.

Map Overlay

Social Reports

With a clear map view and visitor stats broken down by continent, country and city, you can understand the real origins of your traffic and find the best places to invest for new opportunities.

The social media revolution is maturing. Social reports show you the impact that social media has on your business goals and conversions. Integrated web and social data offers a holistic view of your content and community.

CHARACTERISTICS+BEHAVIORAUDIENCE

Traffic SourcesHow do people find your site? Traffic Sources evaluates the effectiveness of your referrals, direct traffic, organic search keywords, and advertising campaigns.

CHARACTERISTICS+BEHAVIORAUDIENCE

STATISTICS ARE LIKE BIKINIS. WHAT THEY REVEAL IS SUGGESTIVE. WHAT THEY CONCEAL IS VITAL.”

+AARON LEVENSTEIN

“

Alerts + Intelligence Events

Event Tracking

PERFORMANCESITE

Google Analytics monitors your website's traffic to detect significant statistical variations, then generates alerts called Intelligence Events when they occur. A closer look will bring you insights you might have missed — for example, a spike in traffic from a particular city or referring site.

How do visitors actually interact with your pages? Event Tracking measures activities like downloads, video plays, and AJAX embedded elements.

In-Page Analytics

Site Search

PERFORMANCESITE

In-Page Analytics shows how users really interact with your pages. To make analysis easier, Google Analytics includes a variety of charts to display information just as you want to see it.

When visitors can’t find what they want on your site, they search. Site Search reporting in Google Analytics helps you see what your visitors are really looking for, missed opportunities, and speed up time to conversion.

Site-Speed Analysis

PERFORMANCESITE

A slow-loading website is more than a frustration: it can hurt your ad sales and search rank. The Site Speed report shows you load times across your site to help fix slow pages and make your visitors happier.

Content Experiments

Real-time Reporting

+ TESTINGANALYSIS

Test variations of pages and learn which designs bring you the most conversions.

See how many people are on your site right now, where they came from, and what they're viewing. With real-time reporting, you'll know which new content is popular, how much traffic today's new promotion is driving to your site, and which tweets and blog posts draw the best results.

Google AdWords

Google Display Network

INTEGRATIONSPRODUCT

Google Analytics can imports AdWords data seamlessly, to bring crucial information about what visitors do after they've clicked on your ad. This provides deeper insights into how your ads and campaigns are performing.

Integration with the Google Display Network (GDN) means you can use AdWords to create and manage campaigns and then insert Google Analytics tags on GDN marketing campaigns to measure success. Also, linked your accounts to see your GDN campaign data within Google Analytics.

WHAT GETS MEASURED, GETS MANAGED.”

+PETER DRUCKER

“

Advertising Reports

Campaign Measurement

CAMPAIGN PERFORMANCEADVERTISING +

How well are your advertising dollars working? Ad reports for search, display, social, email and more reveal conversion rates and returns across all digital channels. Take your analysis a step further with AdWords integrations for mobile and display campaigns.

See which of your marketing campaigns are really paying off with this detailed real-time report. Engagement and conversion activity are included for any link you tag (even on email and banners) and can be segmented by channel. Offline campaigns that send users to your site can also be measured.

Mobile Ads Measurement

Remarketing

CAMPAIGN PERFORMANCEADVERTISING +

Running mobile ads or using mobile apps? Google Analytics can help follow the special performance issues and trends for both. Break down data by device, then optimize using metrics like time-on-site, bounce rate and conversion rate.

Find customers who have shown an interest in your products and services, then show them relevant ads for those same products as they surf the web, thanks to integration with the Google Display Network.

Search Engine Optimization

CAMPAIGN PERFORMANCEADVERTISING +

The Search Engine Optimization (SEO) reports in Google Analytics help you understand how Google Web Search queries led visitors to your site.

IN GOD WE TRUST, ALL OTHERS MUST BRING DATA.”

+W. EDWARD DEMING

“

Goals

Goal Flow

+ CONVERSIONSSALES

Measure your sales, downloads, video plays, conversions... or define your own business goals. Tailored reporting to suit what you want to achieve and find the visitor actions most likely to help you meet your objectives.

See why visitors love your site… or don’t. Visitor conversion paths show you where they enter, where they get stuck, and where they leave. You'll see the strengths and weaknesses in your site navigation, and learn where adjustments are needed to your site and your marketing plan.

Multi-Channel Funnels

+ CONVERSIONSSALES

Don't just measure the last click before a sale. Multi-Channel Funnels shows you the impact of all your digital marketing activities: search, display, social, affiliates, email, and more. As you learn how different channels impact the customer journey, you can make your marketing programs even stronger.

CONCLUSION

Our goal is to create iterative improvements to our client’s websites and marketing materials. We start by identifying which metrics they view as the Key Performance Indicators and use those as the baseline to determine success.

STRATEGY BEFORE DESIGN.

LIONANDPANDA.COM