Google AdWords VS. Offline Advertising

For many years, every small business’s advertising solution was local papers and the Yellow Pages. This solution wasn’t expensive, and was considerably easy to manage.However, when a business owner wanted to know if the advertisement was successful, he or she had no way of measuring or knowing the results. The online advertising revolution over the past few years has also reached small business owners who now prefer spending their advertising budget mostly online. One of the most popular online advertising platforms is AdWords.

Why do business owners prefer

advertising online over offline?

Measurable Advertising

As opposed to offline advertising, online advertising is measurable. The advertiser can see how many users visited his website, what they did on his website, and how many users were exposed to his campaign. With this information, advertisers can make informed decisions quickly and efficiently.

Control of the creative

Once you publish your ad in the Yellow Pages or in any newspaper, there is no turning back. You can’t change the design or the texts until you decide to publish again. When you launch a campaign online, especially through AdWords, you can change the texts and advertising message until you find the perfect ad that works for you and your business.

Budget Control

Advertising in traditional media forces you to decide the budget that you are willing to spend before purchasing the media. The advertiser buys an advertising spot (an ad in a magazine, billboard etc.) and hopes that the advertising is as effective as possible. On AdWords, the business owner can choose their budget daily according to their business’s needs and goals.

Exposure

Exposure online is higher than exposure from traditional media advertising. All the information that appears in the Yellow Pages and the papers, is published online as well. Therefore, every business owner can reach greater exposure in just a click.

Timing and LocationAdvertising on AdWords enables the business owner to choose where their campaign will appear and at what time. The business owner can choose which city, country or zip code to advertise in. The advertiser has full control over what time their campaign launches and where.

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