adwords shopping-advertising-exam-answers-july-edition-2017
TRANSCRIPT
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
ONLINESEOTRAINER
Copyright © 2017 By A. Yoganand
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
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1. Adword Fundamentals Exam Answers 2. Adword Search Advertising Exam Answers 3. Adword Display Advertising Exam Answers 4. Adword Video Advertising Exam Answers 5. Adword Mobile Advertising Exam Answers 6. Adword Shopping Advertising Exam Answers 7. Google Analytics Exam Answers
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1. What does Google Merchant Center use as the primary way to contact users
with important messages, such us feed disapprovals?
Messaging in Adwords overview page
Email contacts listed in account settings
Automated phone message to account owner
Messaging in Google Merchant Center overview page
Explication: You need to provide different information related to your business
while setting up a Merchant Center account. One of them is your primary email.
Updates regarding your Merchant Center account as well as feed errors and
warnings will be sent to this email address, unless indicated otherwise. Your
contact information won’t be displayed publicly.
2. Sally is promoting her online store that sells vintage goods and custom artwork.
What does she need to include for unique product identifiers?
Put 'unavailable' in the 'gtn' attribute
Put 'false' in the 'identifier exists' attribute
Submit '1' as the 'mpn' attribute
Submit a randomly generated number in the 'gtn' attribute
Explication: Unique product identifiers go beyond the id attribute to define the
product you're selling in the global marketplace. Common unique product
identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part
Numbers (MPNs), and brand names. Providing unique product identifiers,
especially GTINs, can make your ads richer and easier for users to find. For
products without a GTIN and brand nor mpn and brand, submit identifier_exists.
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3. Campaign priority should be used when:
You want to lower the bid for product group
You want to separate your inventory by brand
You have multiple campaigns advertising the same products
You have multiple sales to promote within the same campaign
Explication: Campaign Priority determines which products you want to get
displayed from in case you have multiple Shopping campaigns running with
similar products. In that case the deciding factor will not be a bid, but the
campaign priority if you set it to High
4. What should Brian take into account when optimizing the 'title' attribute for his
new line of bicycles?
Use special characters such as exclamation points
Include the bike style name only
Add additional keywords at the end of the title
Include relevant attributes in the title such as brand, size, and color
Explication: Submitting your product data to Google in the right format is
important for creating successful ads for your products Accurately describe your
product and match the title from your landing page
5. When preparing to submit a new data feed, you should:
Submit multiple feeds to process everything at once
Include all items in your inventory
Submit a test data feed
Give all feeds the same name for consistency
Explication: The test data feed option allows you to debug your data feed by
uploading it to Merchant Center without making these items available in the
search results. With a test data feed, you can upload your data feed in order to
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check and fix feed errors as many times as you want. Once you are happy with the
feed processing results, you can upload the same file as a normal feed.
6. Jane is planning to add a popular brand of watches to her online store. To help
differentiate her products from her competitors, Jane should do which of the
following:
Use promotional text to highlight any deals
Include her store name on all watch images
Charge the price on the ad to be lower than the actual product price
Include bundled accessories in the product image
Explication: Your content for Shopping campaigns and Shopping ads needs to
comply with the Google Shopping Explication Policies, which are different from
the AdWords Advertising Policies. Promotional text highlighting deals or special
offers is a good practice while other given answers are against Google Shopping
rules.
7. Vivian owns an art supply store and traffic for her "painting" product group is
increasing. What is one thing Vivian should do to optimize the performance of her
painting product?
Update the inventory by removing certain products
Remove subdivisions from the product group
Increase the maximum cost-per-click (max. CPC) bid for all products
Subdivide the product group and move budget allocation to the best performing
products
Explication
You can subdivide up to 7 levels for each product group in any order you want.
You can have a product group for all your products and bid the same amount for
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all of them. In the opposite way, you can also have smaller product groups
organized by brand or product category. Keep in mind that you can't set a bid on a
product group that has been subdivided--you'll set bids on the product groups
without subdivisions.
8. The attribute 'identifier exists' and value 'FALSE' should be used for:
New books for pre-order
Items as part of a bundle
Custom-made clothing
Used electronics
Explication: Unique product identifiers go beyond the id attribute to define the
product you're selling in the global Explication marketplace. Common unique
product identifiers include Global Trade Item Numbers (GTINs),Manufacturer Part
Numbers (MPNs), and brand names. Providing unique product identifiers,
especially GTINs, can make your ads richer and easier for users to find. In the rare
situation where your product has neither a GTIN nor MPN (for example, made-to-
order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you
have no identifier for the product.
9. Ben is creating product images. A common best practice is to:
Include brand names in the images
Display the merchant website name over all image
Ensure all images are high-quality
Include all varieties of a product in one image
Explication: Recommended image size is at least 800 x 800 pixels in height and
width. Always use the largest, highest resolution, full-size image you have for the
product, up to 16MB file size is accepted.
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10. Which is a reason why Annie's Google Merchant Center account would get
suspended?
She's only been updating her data feeds every 10 days
Her landing page lead to error messages or non-existent pages
Her website doesn't have a mobile version
She is only selling used products
Explication: There are many specific minimum requirements for landing pages in
shopping campaigns. One of them is that your landing page can't be under
construction or link to an error page.
11. Bob is seeing low traffic for one of his product groups and daily spend is low.
What could he do to help increase impressions and traffic?
Add negative keywords to the product group
Increase the campaign's daily budget
Remove any bid modifiers
Increase bids on products groups
Explication: Increasing bids on product groups will lead to more impressions and
will increase traffic. However finding an optimal bid is just one factor optimizing
your adwords campaigns.
12. What's the best way to indicate in a feed that a product in on sale for a limited
time?
Upload the same item twice, once with lower price
Include "Sale" in the title of the item
Update the description of the specific item
Use the 'sale price' attribute
Explication: Sale price attribute should be used in your product feed if your
product is on sale. Submit the sale_price in addition to the price attribute with the
non-sale price.
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13. How could you increase the number of conversions your Shopping campaign
receives for about the same total cost?
Decrease bids for product groups with a low cost per conversion, and increase bids for
product groups with a high cost per conversion
Increase bids for product groups with a low cost per conversion, and decrease bids for
product groups with a high cost per conversion
Increase your campaign priority
Remove product group subdivisions and bid on broader group of products.
Explication: Low cost per conversion is good. If your budget is limited you should
focus on well performing products to get even more conversions
14. You're currently targeting all inventory in one campaign through an "All
products" group. How should you find campaign optimization opportunities?
Check impressions for each product in Merchant Center
Understand which creatives perform best in the "Ads" tab
See query-level product performance in the "Keyword" tab
Segment performance by various shopping views in the "Dimensions" tab
Explication: The Dimensions tab lets you slice and dice your data by the dimension
of your choice across an adExplication group, a campaign, or your entire
account. You can use Dimensions to view statistics that cut across other AdWords
tabs. For example, you can view your total stats by month, hour, or geographic
region. You can customize your table to compare your total clicks in January
across ad groups, or see individual cities where your clicks came from.
15. What is a best practice to reduce the processing time of a new feed?
Create a new Google Merchant Center account for each new AdWords
campaign
Divide the group of products into multiple data feed segments
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Submit the feed at midnight
Upload both xml and csv files of the same products
Explication: Keep in mind that if you submit your items for the first time to a
particular target country for Google Shopping, it may take up to 3 business days
for your items to be reviewed. Dividing groups of Explication products in feed
segments is one off good practices trying to reduce this time.
16. Enhanced cost-per-click (ECPC) bidding should be used to:
Drive engagement with product brand
Optimize bids using converted clicks
Bid for a target cost per acquisition (CPA)
Increase total impressions
Explication: Enhanced cost-per-click (ECPC) is a bid strategy that automatically
adjusts your manual bids for clicks that seem more likely to lead to a sale or
conversion on your website. Unlike Target CPA, which targets the cost per
conversion, ECPC uses your max CPC bid to target conversions. Compared with
Target CPA, ECPC is constrained by your manual bids, but can still help you
optimize for conversion.
17. Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to
easily:
Manage multiple domains with a single in
Access multiple AdWords accounts
Share products between accounts
Combine reporting on all data feeds across domains
Explication: Merchant Center multi-client accounts allow a single person or
company to submit data feeds for multiple domains. Each client may have a
distinct store name and URL. When you request a multi-client account, your
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current Google Merchant Center account will become a sub-account in your new
multi-client account.
18. Catherine is preparing to release a new line of toys that's currently available
for pre-order only on the landing page. Why Catherine's data feed getting
disapproved for incorrect availability?
The availability attribute is set as 'out of stock'
The 'availability' attribute is set as 'in stock'
The 'availability' attribute is set as 'preorder'
The 'availability date' attribute is set as the toys' release date
Explication: Feed was disapproved because items that she provided had an
availability in product data that was different from that on your website. These
items have been temporarily disapproved for up to 4 days Explication or until you
have updated these items with the correct information. Too many items with
incorrect availability can lead to account suspension.
19.When creating a file to upload to Merchant center, what format is accepted?
Excel File Format
Tab Delimited File Format
Database file
Google Document File
Explication: XML and Text (Spreadsheet) or Tab Delimited formats both are
accepted.
20. You can use custom labels in a product data feed to:
Add supplemental image URL's
Submit product brand descriptions
Provide additional description information for shoppers in search results
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Tag products you'd like to group in a Shopping campaign by values of your choosing
Explication: With Shopping campaigns, you can use custom labels when you want
to subdivide the products in your campaign using values of your choosing. For
example, you can use custom labels to indicate that products are seasonal, on
clearance, best sellers, etc. These values can then be selected to use for
monitoring, reporting, and bidding in your Shopping campaign.
21. Which is a required attribute when submitting a product to Google Merchant
Center?
Mobile landing page URL
Additional image URLs
Title
Availability date
Explication: Title is a required attribute. Failure to provide a required attribute
may prevent that particular item from showing up in Google Shopping results,
whereas failure to provide recommended attributes may result in items showing
up less frequently.
22. Which devices can Shopping ads appear on?
Mobile phones
Tablets and desktops
Mobile phones and desktops
tablets, mobile phones and desktops
Explication: Of course shopping ads can appear on tablets, mobile and desktops.
Just note that shopping ads are still not available in all countries.
23. What does impression share indicate about a product group?
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It provides an average benchmark of all similar products from other retailers
It provides your product group's future impressions
It shows your product group impressions relative to other product groups in the same
campaign
It shows how many impressions your product group has received divided by the
estimated number it was eligible to receive
Explication: Impression share (IS) is the number of impressions you’ve received
divided by the estimated number of impressions you were eligible to receive.
Eligibility is based on your current ads’ targeting settings, approval statuses, bids,
and quality. Data is available at the campaign, ad group, product group (for
Shopping campaigns), and keyword levels.
24. Suzie owns an apparel store and has decided to sell her products online.
When Suzie creates a Google Merchant Center data feed, what unique product
identifiers will be accepted?
'mpn' and 'gtn'
'gtn' and 'brand'
'gtn' only
'brand' only
Explication: In Apparel category ‘brand’ is required. Additionally, for the
categories listed below, you must submit Explication at least 1 out of ‘gtin’ or
‘mpn’.
25. If a product doesn't have an image available, you should:
Submit a placeholder image with a message, such as 'Coming Soon'
Submit an image of a similar product
Submit a full color version of your store's logo
Wait to submit the product until an image is ready
Explication: Landing pages with no image or placeholder images that do not show
the actual product are not allowed.
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26. How should Chris estimate how a different bid amount would impact his
stores's online traffic?
Download campaign performance data
Check the 'Diagnosis' tab in Google Merchant Center
Review the benchmark cost-per-click (CPC) in AdWords
Use the Bid Simulator tool
Explication: The Bid Simulator can help bring clarity to how different product
group bids could affect your traffic by estimating what your advertising results
could’ve been over the previous seven days, if you’d set different bids.
27. In Google Merchant Center, a target country is the country where:
The products are shipped from
The products are sold and will be shipped to
The products are manufactured
The retailer is located
Explication: A target country is the country where the products included in your
data feed are sold and will be shipped. The items uploaded to a selected target
country must meet the requirements for the target country you submit to,
including the feed specifications and policies.
28. Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Host website images
Manage bidding for Shopping campaigns
Submit product information
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Explication: Google Merchant Center is a tool that helps you upload your store
and product data to Google and make it available to Google Shopping and other
Google services.
29. Which can you sell on Google Shopping?
Hotel and travel fares
Business services such as plumbing or locksmithing
Residential real estate
Used goods
Explication: You can sell also used goods on Google Shopping. Google shopping
ads are for "physical' products, you cant sell services via shopping campaign.
30. You can use campaign priority to:
Make your Shopping ads more competitive in the auction
Have Google prefer certain inventory in query matching and ad serving
Speed up how fast a campaign's budget is spent throughout the day
Tell Google which campaign's bid to use for a product when the same product is
included in multiple campaigns
Explication: Campaign Priority determines which products you want to get
displayed from in case you have multiple Shopping campaigns running with
similar products. In that case the deciding factor will not be bid, but the campaign
priority if you set it to High. Your campaigns already have a priority: Low. But you
can change this priority to Medium or High. These priorities determine the bid for
any product that the campaigns share.
31. Shopping ads can be targeted to:
Only countries where Google.com/shopping is available
North America only
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All countries where AdWords is available
Select countries, listed in Google Merchant Center and AdWords Help Centers
Explication: Shopping ads are currently available in Australia, Austria, Belgium,
Brazil, Canada, Czechia,Denmark, France, Germany, India, Ireland, Italy, Japan,
Mexico, New Zealand, Norway, Poland, the Netherlands, Russia, Singapore, South
Africa, Spain, Sweden, Switzerland, Turkey, the UK, and the US. There are a list of
countries where beta version is already available also.
32. Michael was notified that his products were disapproved due to incorrect
prices. Which of the following may have caused the disapproval?
The shipping rates for the products were updated to $0.00
The availability for the products are listed as 'out of stock'
The landing page price is different from the feed price
A 'sale price' attribute is blank
Explication: Your products will be disapproved if landing page doesn't match a
feed price. These items are temporarily disapproved for up to 4 days or until you
have updated these items with the correct information. Too many items with
incorrect prices can lead to account suspension.
33. How can Helen provide free shipping for a small group of promotional
products?
Remove all shipping options from the Google Merchant Center account
Update the 'shipping' attribute to a fixed delivery price of $0.00 for only the
promotional products
Add "Free shipping" to the Shopping campaign promotional text
Set the default shipping for all products to flat rate of $0.00
Explication: Set up your shipping costs based on how you charge shipping. The
costs that you submit to Merchant Center must match the costs that you charge
on your website. If you want provide free shipping only for promotional products,
you need to specify shipping price for these products separately.
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34. Which email contact does Google use to notify merchants about account
warnings?
Google Merchant Center technical contact
AdWords primary contact
Both Google Merchant Center technical contact and primary contact
Google Merchant Center primary contact
Explication: Google uses Merchant Center technical contact email to notify about
account warnings.
35. To subdivide products in Shopping campaigns using your own set product
structure, you should use:
Starred items
Custom labels
AdWords labels
Multple data feed
Explication: You can run your Shopping campaign using just the “All products”
product group, or subdivide it into as many product groups as you want using
product attributes like category, product type, brand, condition, item ID, and
custom labels.
36. To maintain an active data feed, you must update the feed every:
6 month
24 hours
1 year
30 days
Explication: Product feed is the main feed for your online product data for Google
Shopping and should be Explication submitted at least every 30 days. Every time
you submit a new product feed, it overwrites any previous submissions of an
online product inventory update feed.
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37. Why can't Ellen see any benchmark data for her new Shopping campaign?
There aren't enough comparable products from other advertisers
She doesn't have enough products in the campaign to compare to others
She is already outbidding her competitors
Her campaign has reached its daily budget limit
Explication: Benchmark data could be unavailable if there are not enough
comparable products from other Explication advertisers. Benchmark data is
important factor optimizing your campaigns and finding an optimal bid.
38. Ruth is going to sell products that Google considers adult-oriented. How should
she label her content?
Include the text "adult" in the product description
Identify products using the 'adult' attribute and in Google Merchant Center settings
Mark 'adult' in a separate custom label attribute as part of the data feed
Email the support team through the Google Merchant Center Help Center
Explication: If your website generally targets an adult audience and contains
adult-oriented content with or without nudity, you are responsible for labeling
your site as intended for an adult audience by ticking the checkbox “This site
contains adult products as defined by our policy” in the “General settings” section
of the Merchant Center account. Where you fail to do so, Merchant Center
accounts containing product data considered as “adult” will be suspended.
39. You want to prevent your ads from appearing for certain search terms. How
would you do it?
Remove the related search terms from your product titles in your product data
Remove products from your product data
Put shorter descriptions in your product data
Add negative keywords to your campaign or ad group
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Explication: It's important to add negative keywords to your campaigns to
optimize your ads and reach only very targeted audience. Negative keywords can
help you reach the most interested customers, reduce your costs, and increase
your return on investment. When you add terms as negative keywords, your ad
won’t show to people searching for those terms.
40. Product groups are eligible for the Bid Simulator:
Once the average cost-per-click (CPC) is close to the maximum cost-per-click (max. CPC)
bid
When Shopping ads have been included in enough auctions or accrued enough
impressions
Once a budget cap has been reached for a product group
Anytime after a product group is created in a Shopping campaigns
Explication: The Bid Simulator is available when Shopping ads for a product group
have been included in enough auctions or accrued enough impressions to
generate a sufficient estimate of potential performance Explication with a
different bid amount. If you don’t see the Bid Simulator, you probably need to let
your ads run for a little while longer or try to participate in more auctions by
increasing your bids or providing higher quality product data.
41. Custom labels can be a great way for you to:
Subdivide products into specific product groups in Adwords
Identify the shipping method used for your products
Tell Google Merchant Center what products to avoid when uploading data
Set the country in which your products will be sold
Explication: In a Shopping campaign, you subdivide your products based on
existing data from the category, brand, item ID, condition, product type, and
custom label attributes. You can use custom labels if you want to subdivide the
products in your campaign using values of your choosing
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42. Google Merchant Center can be used to:
Manage shipping settings for a store
Set campaign priority for products
Update mobile bids for products
View competitive benchmarks for shopping campaigns
Explication: You will find a wrong answer given by almost all online answer. A
correct answer is no1. GoogleMerchant Center is a tool that helps you upload
your store and product data to Google and make it Explication available to Google
Shopping and other Google services. You can set shipping settings when
uploading data feed.
43. Nicole's analysis shows that 5 brands currently in her "All products" group are
performing especially well. What can she do to capture more traffic on these
valuable brands?
Subdivide by brand and set more competitive bids for the brands individually
Increase her "All product" bid
Set her budget to "accelerated" delivery
Change the campaign priority to "high"
Explication: Its a good idea to raise your bids for well performing
products/brands. To do that you need to subdivide your products and set bids
individually.
44. How can you lose your claimed URL?
You remove all data feeds from your Merchant Center account
Another authorized owner of the website successfully verifies and claims your website
URL
Your claimed URL authorization expired from Webmaster tools
Your website is updated but includes the same identifying meta tag or HTML file
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Explication: If another authorized owner of the website successfully verifies and
claims the website URL, you’ll be notified by email that your claim has been lost.
To resolve this issue, you may verify and claim the same website URL at a higher
level in the domain path or contact support.
45. How are product groups used in Shopping campaigns?
To organize products within a data feed
To create a list of keywords used to target Shopping ads to shoppers
To bundle items sold as a package, like a camera and tripod stand
To bid on organized inventory in an ad group
Explication: Inside a Shopping campaign’s ad group, you’ll work with your
inventory to place bids using product groups instead of keywords. A product
group is just a subset of your inventory that you define, and all the products
inside it use the same bid.
46. Peter has finished subdividing the product groups in one of his Shopping
campaign's ad groups. What bid should Peter not use for the remaining
"everything else in all products" product group?
Continue subdividing until there are no products in this group
A bid of zero
A bid that's the average of the subdivisions
A bid lower than the subdivisions
Explication: The products within the product groups you don’t subdivide remain in
an “Everything else” product group. You then set bids for each product group
depending upon your campaign goals.
47. Shopping campaigns use:
A combination of text ads and Shopping ads formats
Shopping ads created from product data in Google Merchant Center
Keywords-targeted rich media ads
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Ads promoting local and nearby services
Explication: Shopping campaigns use product data not keywords. You will need an
AdWords account that is linked to your Merchant Center account in order to set
up your Shopping campaign. This allows your Shopping campaign to use the
product data you submit in your Merchant Center account.
48. Brian is expanding his store to include antique goods. What should he do if
there isn't a unique product identifier available?
Add 'unique' to the 'brand' attribute
Use the exemption attribute 'identifier exists'
Include the word "antique" in the titles of all products
Leave all unique product identifiers blank
Explication: In the rare situation where your product has neither a GTIN nor MPN
(for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’
to indicate that you have no identifier for the product.
49. If Sam doesn't enable conversion tracking for his Shopping campaigns, which
bidding option below will be available to him?
Enhanced cost-per-click (ECPC) bidding
Maximum cost-per-click (max; CPC) bidding
Maximum cost-per-acquisition (max; CPA) bidding
Target cost-per-acquisition (Target CPA) bidding
Explication: Maximum CPC doesn't require conversion tracking. You simply set
your maximum bid for your ads.
50. Marie's new camera product falls into two different Google product
categories. What should she use for this attribute?
Include only one category
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Include both categories in the attribute
Submit the product twice using a different category each time
Use the 'custom label' attribute
Explication: If your items fall into multiple categories, include only one category
which is the most relevant.
51. For a Shopping campaign, you can use AdWords to:
Submit product information
Upload additional product images
Manage ad group bids
Manage and validate a website URL
Explication
In adwords you can manage bids and use other available tools to manage your
shopping campaigns. You should link your Google Merchant Center account with
Adwords account
52. Google Merchant Center is used for:
Editing your Shopping campaign's product groups
Uploading product data feeds
Managing conversion tracking
Setting up campaigns bidding priorities
Explication: Google Merchant Center is a tool that helps you upload your store
and product data to Google and make it available to Google Shopping and other
Google services.
53. Which AdWords campaign settings should Sarah choose in order to sell
products to California residents only?
Set either the country of sale to United States or location to California
Set location to California only
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Set the country of sale to United States only
Set both the country of sale to Unites States and location to California
Explication: With location option you can choose specific location to target your
ads. You should choose both country and location to show ads on specific
location.
54. Matt is preparing for his store's big holiday sale. What should Matt do to make
sure the products that are on sale are organized on Google Shopping
Add "holiday sale" to 'Title' attribute of all items
Change the 'brand' attribute of sale items to 'holiday'
Use a custom label to denote items included in the holiday sale
Classify the products under the "holiday' Google Product Category
Explication: In a Shopping campaign, you subdivide your products based on
existing data from the category, brand, item ID, condition, product type, and
custom label attributes. You can use custom labels if you Explication want to
subdivide the products in your campaign using values of your choosing. For
example, you can use custom labels to indicate that products are seasonal, on
clearance, best sellers, etc. These values can then be selected to use for
monitoring, reporting, and bidding in your Shopping campaign.
55. Merchants use Google Merchant Center for which purpose?
Set mobile bids on specific products
Set campaign priority
Manage Shopping campaign bids
Upload product data through feeds or an API
Explication: Google Merchant Center is a tool that helps you upload your store
and product data to Google and make it available to Google Shopping and other
Google services.
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
56. You should use multiple ad groups when you want to:
Link products from a different Merchant Center account
Use a different bid modifier for products in the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign
Target a different country within the same Shopping campaign
Explication: Dividing your products into groups lets you set different bids in the
same Shopping Campaign and manage your campaign more effectively.
57. Ryan's shoe store sells a variety of shoes. His 'active shoes' campaign is
reaching the daily budget cap by the early afternoon. What should Ryan do to get
more traffic for his products?
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all product groups
Increase the maximum cost-per-click (max; CPC) for all groups
Remove underperforming items from the inventory
Explication: if a budget is not limited the most straightforward solution is just to
increase budget cap.
58. In order to offer products in different countries, you should:
List the products in the local language
Use one feed for all products
Use the same landing pages globally
Always set prices in USD
Explication: The items or data feed uploaded to a selected target country must
meet the requirements for the target country you submit to, including the feed
specifications and policies. For example, your data feed needs to list the products
in the local language, the product landing pages need to be in the local language,
and your prices need to be in the currency for the target country.
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
59. What information do you need to enter in Google Merchant Center to create
a shopping campaign?
Verified and claimed website URL
Local business data feed
Business address
Promotion text
Explication: Before you can upload product data to Merchant Center for Google
Shopping, you must verify and claim your store’s website URL. Verification lets
Google know that you are an authorized owner of a
website URL. Claiming associates the verified website URL with your Merchant
Center account.
60. Ricky is an online golf equipment merchant who just created a new Google
Merchant Center account. When Ricky creates his first data feed, he must add
unique product identifiers for his products. Which combination of 'gtn', 'mpn' and
'brand' is valid?
Only 'brand' is required
Only 'mpn' is required
Both 'gtn' and 'mpn' must be included
Two identifiers from 'gtn', 'mpn', and 'brand' must be used
Explication: For any items with ‘new’ condition and GTINs assigned by the
manufacturer, submit unique product identifiers using these attributes:
‘gtin’ required
‘brand’ required
‘mpn’ recommended
61. Why is it a best practice to set a bid for the "everything else in all products"
product group?
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
www.onlineseotrainer.com ADWORD SHOPPING ADVERTISING EXAM ANSWERS
To be able to have one product group for mobile devices
To control the websites on which your Shopping ads appear
To make it easier to target a location for certain products
To include items not part of other product group in your campaign
Explication: Bidding on 'everything else in all products" group lets you include
these items in your campaign It's self explanatory question.
62. Shopping ads should be used for:
Promoting brands
Driving phone call to a business
Promoting products online
Promoting services
Explication: Shopping campaigns is a great way to promote and sell your products
online.
63. May is in the process of expanding her store to support more territories.
May's Google Merchant Center account was suspended after adding new data
feeds. Why was her account suspended?
The shipping attributes for a small number of items have different pricing than the
default shipping at the account level
The data feed includes products with the availability status "out of stock"
The language on the landing pages doesn't match the language of the target country
The data feed weren't updated for 10 days
Explication: The language on landing pages must be match the language of target
country. For countries that support multiple languages, keep in mind that your
product landing pages must be in the same language as your product data.