Amber OoleyDigital Strategist, @swimcreative

Certified Google Partner

Amber is a citizen of the interwebs, constantly consuming and generating content that accomplishes goals and objectives. With a thorough understanding of our clients’ businesses, a strategic mind and top notch social skills, Amber engages users and converts them to diehard fans.

WHAT IS SEARCHENGINE MARKETING?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (like Google) primarily through pay-per-click advertising.

NEARLY HALFof digital marketing budgets are spent on search,

with 31% on paid search and 18% on SEO.

THE RESULTS

LET’S BUILD ASEARCH CAMPAIGN

ACCOUNT Email, password, billing information

CAMPAIGN Budget, locations, languages, networks (search or display), ad extensions, start/end dates and more

AD GROUPS Sets of ads/keywords segmented by topic and destination URL

ADS

KEYWORDS Words or phrases that are assigned to the ad groups

BREAKDOWN OFA SEARCH AD

SitelinksReview

Callouts

Description Copy

Rating

Display URL

Headline

KEYWORDS

MEASUREMENT

Ad #1

Ad #2

Ad #3

WHAT ABOUTLOCAL SEARCH?

50%of consumers who conducted a local search on their

smartphone visited a store within a day.

gybo.com/business

TO CONCLUDE….

NEARLY HALFof digital marketing budgets are spent on search,

with 31% on paid search and 18% on SEO.

THANKS!Contact us:

Swim Creativedigital@swimcreative.comswimcreative.com