Google AdWords 101 For Nigerian Business

Success

Create your Google AdWords Account

www.google.com/adwords

Go to Campaign Tab, Click “Create your first Campaign” button To Create Your Google Ads

Campaign

Click The “Campaign Type” Tab & Choose Your Ad Type From The

Drop-Down Menu

Give Your Ad Campaign A New Name

Choose Your Target Country - Nigeria

Choose Language Your Nigerian Customers Speak.

Choose Target Location

Choose Networks & Devices

Recommended Bidding & Budget Option: “Cost Per Click (CPC)” &

I’ll manually set my bids for clicks option

Choose Your Budget & Delivery Method

Ad Extensions: Include Your “Google Places”

Account

Extend Your Ads With Sitelinks To Other Sections of Your Website.

Let Nigerian Smartphone Users To Contact You by Adding Your Phone

No.

Increase The Social Relevance Of Your Ad By Adding Your Google+

Page URL. Then Link Page To Your Website.

If You Have A Mobile App, Then Link To Your Ads

Choose Start & End Date for Your Ad Campaign

Name Your Ad Group

Choose Ad Type & Create Your Ad

Select Targeted Keywords That People Are Likely To Search For On

www.google.com

Choose Your Maximum Daily Cost Per Click (CPC) For Each Ad Group & Click “Save Ad Group”.

Take A Slow Moment To Preview Your Ad

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