Gold-Vision is a fully integrated CRM solution for sales and marketing. Use one central system from lead scoringto marketing automation.

Powerful. Affordable. Intuitive.

MARKETING

LEAD SCORING

EMAIL MARKETING

MARKETING AUTOMATION

MARKETING ROI

CLOSED-LOOP MARKETING

Touch Points

Capture all touchpoints between businesses and individuals and your company in the Gold-Vision touchpoint area. Gold-Vision can pick up click-throughs from your marketing campaigns, social interactions with your brand and website visits. Score touchpoints according to their relevance to your business, and trigger automated responses. These can vary from creating and allocating a lead, creating an account management activity in your Gold-Vision, or simply alerting sales teams that a lead is now ready-to-buy. Buyer journeys are mapped in a clear overview to help you refine your lead scoring strategy even further. An effective scoring strategy will allow you to confidently pass qualified leads over to sales.

Lead Management

Our lead management module allows you to keep your unqualified leads or list import data separate from your qualified CRM customer or prospect records. The module is ideal for managing enquiry web form leads, exhibition leads, telemarketing or purchased lists. We understand that your requirements for managing a lead or telemarketing process are different from those of a full CRM.

Lead management enables you to: Use powerful filtering and segmentation for lead targeting.Send Connect mailshots from lead management. Assign leads by sorting and filtering data - by user, team, etc.Monitor lead-to-sales process and report on lead list quality.Score leads and pass qualified, hot leads on to sales.

Powerful. Affordable. Intuitive.

LEAD SCORING

Web Visitor Tracking Integration

Gold-Vision integrates seamlessly with market leading reverse IP tracking tools Lead Forensics and OnMonitoring. Choose one of these integrations to record your website visitors and identify new leads. Combine lead identification with touchpoints to effectively score your leads. If you would like to register for a free trial, please enquire.

Our highly skilled technical team has a strong track record of providing bespoke servicesfor companies with specific requirements.

Web form integrations Link your lead generating web forms to your Gold-Vision database. You can set up rules of ownership of the new lead based on criteria such as industry, postcode, etc.

Please let us know if this service is of interest to you so we can provide you with a quote.

Custom Work

Powerful. Affordable. Intuitive.

Connect Email Marketing

Connect is our own fully integrated email marketingmodule, offering all the benefits of professional high-volume email marketing, without the headaches of managing an extra database.

Seamless integration with Gold-Vision CRMIncreased visibility in one place to align sales with marketingIntelligent segmentationAdvanced personalisationGoogle Analytics plug-inEngagement scoringDrag and drop professional design tool

Gold-Vision Connect automatically displays recipient responses and interactions back into your Gold-Vision, significantly improving the reliability of your data, and reducing manual effort. Having the data available in CRM allows you to target follow-up campaigns reliably and quickly.Contacts can update their own details if you choose, and will automatically be excluded from future campaigns upon unsubscribing.

“Connect gives the sales team more visibility of what I’m doing. If I’m sending out a campaign, they’re all able to see who I’ve contacted and which messages their accounts have received.”

- Iain T.

Read Case Study

CLOSED-LOOP MARKETING

EMAIL MARKETING

Connect Email Marketing

Powerful Analytics

Connect has a series of standard reports available. From the most popular mailshots to a drill down analysis per mailshot. Measure results to optimise your future campaigns. Available reporting:

Opened rates, replies, unsubscribes and bouncesClick-through ratesDelivery and response ratingsOpened date and timesSubject line analysis

Marketing Automation

Multi-stage Campaigns & ROI

Gold-Vision marketing automation is an additional option that allows you to contact more people, faster. Recipient responses will automatically trigger follow up actions enabling you to target the right people at the right time. Save time, reduce errors and improve performance.Automation is available across media, including web visits, social media, email campaigns and phone calls. Receive alerts to social mentions, score based on retweets and comments, and schedule posts in advance centred around individual campaigns. Go beyond simple remarketing across the web, and begin delivering accurate messages to specific targets at the optimum time. Nurture leads to a pre-defined level of qualification, before you pass them to sales. Marketing automation is the tool that will truly align your sales & marketing teams.

Gold-Vision marketing campaigns can confidently deal with simple one-off mailshots, or more complex multi-stage campaigns and offer the option to reach out to your database across media. Create email, phone or letter campaigns from almost any view in CRM. Segment your data using powerful filters to select the right targets. Campaign details are recorded, lists are stored, and following up the campaign couldn't be simpler.

For email campaigns, you have the option of sending simple ‘bcc’ emails in Outlook, or personalised HTML emails. Choosing Gold-Vision Connect email marketing offers full integration in CRM, response tracking and the option to follow up email click-throughs in real-time. Create follow-up phone activities for account managers based on their accounts’ mailshot responses, or re-send your campaign to recipients who haven’t opened your mailshot.

Record campaign objectives and costs for immediate reporting on campaigns. Phone activities, event bookings and opportunities linked to your campaign stages will measure ROI accurately and easily. Use custom dashboard analytics to measure campaign ROI on a more general level, per campaign type, per month, per user.

Powerful. Affordable. Intuitive.

Marketing automation can be applied throughout the entire buying cycle from lead nurture drip campaigns to automated upsell emails to your existing customers. Automated workflows can be set-up easily in Gold-Vision campaigns, by applying follow-up rules and by scheduling dates.

CLOSED-LOOP MARKETING

MARKETING AUTOMATION MARKETING ROI

Powerful. Affordable. Intuitive.

Contact us:

UK & Europe: +44 (0) 1788 511 110North America: +1 (647) 494-9870

+1 (877) 673-1230 (Toll-Free)