going global online - #pnlive
TRANSCRIPT
© Search Laboratory Ltd 2016. All rights reserved.Leeds T: +44 113 212 1211London T: +44 207 147 9980
Going Global OnlineIan Harris, CEO
AgendaMarket research
Search top 5
Questions
About Search Laboratory
Search Laboratory
Clients
Market Research
Online Retail as % of all Retail
PostInternetCredit cards
Global Market Finder
Global Market Finder
KeywordsCompetitors
– Offers– Techniques– Pricing
OpportunityRecommendations
Proper Study
Top 5
1. PartialPPC in French Land on English site
Fully LocaliseAdWords
Site
Buying process
2. Localisation
Test It with Mother-tongue LinguistsLocalise properly
…or you won’t sell anything
rental carcar rentalrent a carrent carhired carcar rentalrent carcar rental agencycar rentalcar rentalcar rental
3. Don’t Translate Keywords
mietwagenautovermietung
auto mietenleihwagenmietautoautoverleihpkw mietenautovermieterauto verleihpkw vermietungpkw verleih
Translate
rental carcar rentalrent a carrent carhired carcar rentalrent carcar rental agencycar rentalcar rentalcar rental
3. Don’t Translate Keywords
car hire
van hire
car rental
rent a car
car hire uk
cheap car hire
rental cars
hire car
Get It RightMother-tongue linguists
English master to guide
Don’t translate
4. Ad TextsDifferent cultures respond very differently to different messages
Get 50% off – buy now!
Designed and
manufactured in the UK!Great gifts
for Christmas!
Ads
Write, don’t translate
Ads
5. SEO and Translation
SEOMake sure your SEO companyunderstands the translation workflow
Thank You