going digital
DESCRIPTION
The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.TRANSCRIPT
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Going Digital @ BCS Herts
Hajrë HyseniSenior Lecturer and Programme Tutor for MSc SBIS
University of Hertfordshire, OrangeClouds
Jan 2012
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“eBiz apps, social media & Stories”
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eBiz Opportunity with Shopify
Social Presence
Mobile
What are the big ideas?
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Fast eBiz Opportunities
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Domain : £5-£7
Google Adwords : £5-£10
Paypal account : £1 per sold item
Total: £40 - Real Store
Cost?
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Things to consider..
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Where do visitors land?
Offers
homepage
brochure pages
Blog Landing pages
product page
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92%
What happens next?
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11So
cial P
rese
nce
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Social Media is bigFacebook
YouTubeWikipedia
TwitterLinkedin
Mobile is big
Tablets& a lot more....
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Your customers aren’t just connected, they’re engaged
John & Tim (O’Reilly)13
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Past14
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Present?15
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Online Reputation
Remarkable content Sharing
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Next....• Centre of the conversation
• Brand monitoring (social media)
• Simplify or reconstruct the brand message (mobile, web, tv)
• Allow your customers to help you with your brand
• Understand whether you customer understand your brand
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Online Popularity?
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GoDaddy vs God?
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Simple truths?Digital is going mobile Web will be replaced by apps
Social cannot be put back in the box
Personalisation
Engagement is better than interruption
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28% M-Banking
50% M-Search
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Popular Apps
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The next big things?
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Google AndroidPaypalVisaApple iOS
Mobile wallets
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The Olympics = Showcase for Mobile Payment solutions
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F-Commerce
????
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Thank you! Twitter: @hajra
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