magnum division going digital
TRANSCRIPT
Facebook Leadership Group
• A place for the Division to Promote Events, Products and a resource for Leadership tools
• Open to Public so Leadership can refer potential down lines & for recruiting support
• Discussion encouraged but controlled by Administrator approving posts
• Links between the Group and Pages referring each other at pinned post
Business security
Policies in place to ensure security from NON Avon visitors;
• No Product Pricing will be displayed on pages
• No commission details to be displayed
• Members need to be approved by admin
• Only contact details to be supplied are DSM’s
• Where possible links to the Official Avon site will be used to ensure continuity
Facebook Page
Preferably NO member Discussion but a number of resource pages which will include
• Calendar of events
• Digital tools and Resources
• How to for E-store, E-brochure
• Join Here for Potential Representative
• Help and Support E-form
• You Tube Channels
• Linking to the Company Sign up page as well as referring them to a submit form if they want to ask a question or have a home visit
• These “Ask Us” requests are sent to Divisional Manager
Seeking Leads
Step by Step Guide
• Supplying a step by step guide on setting up their online store
• To be upgraded to include all forms of ecommerce tolls and promotional hints
• Links to five official resource sites which offer Digital and Media resources including
• Avon Australia Social Media site
• Digital Hub
• Avon USA Media Centre
• E-cards
• Wallpapers
Currently displays a slideshow including
• E-brochures
• Digital Marketing
• Social Media
• Virtual Make over
• Skincare App
• Avon Phone Store apps
Our Facebook AudienceCompared To Normal Facebook users (Grey)
most of our likes come from 35 – 55 year olds
Survey OneWhat they want from the Page
37%
32%
16%
10%
5%
What pages did you like
General discussion
Calendar events &activities
Setup your Store
Digital Libraries
Digital Tools
Survey OneWhat they want from the Page
37%
31%
16%
16%
What would you like to see more of
More news
Downloadable info
More updatedcontent
Assistance Links
Survey OneWhat they want from the Page
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Chat and converse with others Leadership Program Information See what's coming up See what's new
What is your primary reason for visiting our website?
Total
Survey OneWhat they want from the Page
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Assistance Links Downloadable info More news More updated content
What would motivate you to visit the Facebook Leadership pages again?
General Comments on the Facebook pages
Basic info such as maybe how to do a return. so we can pass on to our teams and post on district pages.
Information to help new representatives and/or leaders
Looks great, more news updates would be great.
Selling and motivational ideas
Specials at a glance. Let us know if there is something we as Rep's can do to increase our profit
Future PlansOn Line maps for DSM to use that flags Rep locations
used to identify potential areas and District Creep
Email Contact
• We have recently trialled Email distribution software to contact customers to point them to view our new Facebook pages
• Future use will be for Division wide or District Specific emails
• This will be available for DSM’s to use
• Reminder emails will be sent 1 week prior to District Sales Events
• Opt out options are part of the process
Bulk SMS Also trialling the ability to TXT reps a short reminder of events and activities such as Mail day and sales events
Magnum DivisionLive Party Plan
Online site used by Reps wanting to run internet get together parties
We have the ability to offer DSM’s and / or Representatives an ability to do remote meetings through an internet clasroom