going beyond media industry media culture – the future dispositive of society ’ s development

Univ. Prof. Dr. Thomas A. Bauer - University of Vienna, Department for Communications - [email protected]

GOING BEYOND MEDIA INDUSTRY

Media Culture – the Future Dispositive of Society’s Development


QUESTIONNING SCIENCE FOR CONDITIONS OF BETTER LIFE: SOCIAL SCIENCE CONTRIBUTION:

CONSIDERING SOCIETY MEANS TO INTERRUPT THE EVERYDAY ROUTINES OF THINKING AND ACTING

MIRRORING WITH INTEREST OF AFFIRMATION OR REFLECTING WITH INTEREST OF CHANGE.

SOCIAL SCIENCE AS OBSERVATION OF OBSERVATIONCOMMUNICATION – THE RESOURCE OF CHANGE


Why we think communication was a resource to make life becoming a better one?

What was the notion of a better life in context of industrial development ( logics of sorrow)?

What is the challenge of change for a concept of better life in context of media society?

What has to be new in concepts and habits of communication in media context?

Understanding Media

• System-Perspective – industry-logical perspective: fragmentizing competence in relation to technology

Media - the resource of knowledge: power, influence, effects:

The world is, how media design it

• User-Perspective – emancipative logics in relation needs:

Media - the frame of reference for knowledge and experience:

The world is, how the user construct it

• Society-Perspective – integrative & cultural interpretation:

Media - the environment of social interaction – Mediality:

The world is, how people interact in relation to it


Doing the Media

Media-related Social Practice in Everyday Life: Flashes

Media is not: a technical item / apparatus of transport or transmission. But is doing / using it •Using Media is increasingly becoming active•Multitude and omnipresence of new media•Mutual causality of social change and media development•Media the most-related frame of reference•Media appropriation: appropriation of reality•Integration of media technology in everyday execution of life•Madiatisation of of key factors of individual and social life•Mediatisation of key programs of social, cultural and political life


Understanding Society

Society means: • not an object, but: a concept of social arrangement • the world of it‘s communication: what it‘s communication is like• the sum of it‘s stories and discourses: keeps the world together

Media Society means:• nothing in/of society is media-free• the medial environment (mediality setting)• a socio-cultural program constituted in the modus of mediality


Do we understand Communication?

• The Transmission of Meaning the Reality? • The Contract on Deception?• The Construction of Meaning (Sense of Reality)?

– The Determination of Meaning and Sense Avoiding Uncertainty (anthropological)

– The Supposition of Sociability of Anyone‘s Interpretation of Individual Existence Avoiding Isolation (socio-psychologica)l

– The Unification of Difference in Search of Truth (cultural)– Strategy of Agreement on Similarity – Habit of Agreement on Difference and Diversity


[email protected]

WHAT IS MEDIA IN RELATION TO COMMUNICATION?

COMMUNICATION IDEA

THEORY INTERPRETATION PRACTICE

ANALYSIS

MEDIA - INTERACTION REALITY

What should media communication be like? What couldmedia

communication be like?

How does media communication work?

How to do media communication?

Motifs of Competence?

• What is media doing with people?

Dislocation of competence to technology

• What is people doing with media?

Supposing competence as intrinsic dimension of human acting

• What is people doing for themselves?

Competence as an individual and a social (public) value



In the Context of Media- and Knowledge Society - to understand the realitymeansto understand media

going beyond media industry media culture – the future dispositive of society ’ s development

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