international social media - going global live 2016
TRANSCRIPT
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UNLEASH THE BEASTTHAT IS SOCIAL MEDIA: GLOBALLY
@Reach7@TheRothSays
#GoingGlobalLive
May 11th 2016
@Reach7
(HI TO EVERYONE ON SLIDESHARE)
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TECHNOLOGY!
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HISTORY.
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#1
GOLDEN RULE.
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?
WHO IS THIS NEW, GREAT, CHEAP COMPANY?…
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7BN PEOPLE 7CONTINENTS
70% DON’T SPEAK ENGLISH
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(8 )
INTERNATIONAL LITTLE GANG…
OF US
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FIND PEOPLE
FLUENT IN…TRANSLATIONS
DATA/ ANALYTICS
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#2206
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SOCIAL MEDIA MARKETINGCONTEXT - CONTENT - ENGAGEMENT (SHARING) - TRAFFIC
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Analytics - Owned audience growth - International publishing - Content distribution - Social selling
CLIENTS.
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(WE ♥ SME)
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#2
ON SOCIAL THERE ARE MILLIONS WHO ARE ALL…
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THE INTERNET
10 YEARS, 1 BN USERS
9 YEARS, 1.5 BN USERS
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RESOURCE.
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SO MUCH SOCIAL.
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300M MAU OPEN SEARCHABLE CONVERSATION MOST DIVERSE DEMOGRAPHICS
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200M MAU 58x ENGAGEMENT VS. FACEBOOK MOBILE-BORN NATURAL CATALOGUE GREAT TRAFFIC DRIVER
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222M MAU “THE GREAT FIREWALL” CHINESE TWITTER 302M ONLINE SHOPPERS 60% POP. SHOP ONLINE WEEKLY (3X R.O.W.) £££ ECOM: 2020 CHINA = 2016 USA + JP + UK + FR +DE
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WHY IS THIS HAPPENING?
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SO - MO - LO
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THE RISE OF THE UNREASONABLE CONSUMER
#3
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TECHNOLOGY DOES NOT GIVE US BACK MORE TIME.
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V.R.M.
CRM DYING. CUSTOMERS WILL MANAGE THEIR VENDORS ON THEIR TERMS…
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MAIL - EMAIL - NOTIFICATIONS
FASTER & FASTER COMMS. LOWER & LOWER OPEN RATES DEMAND > SUPPLY FOR ATTENTION
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1 BILLION ADBLOCK+ INSTALLS. GOOGLE BUYING AI COMPANIES…
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MICRO STORY TELLING
ACCURACY
CONTEXT
BUSINESSES AS MOVEMENTS, FUELLED BY WORD OF MOUTH
PASS THE BULL$£!T FILTER
#4
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A.I.D.A.REALLY, REALLY FAST ESP. ON MOBILE WITHIN ONE POST?
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MOBILE & VIEWABLE MEDIA MASSIVE EFFICIENT REACH RICH CONTENT CANVAS GLOBAL
(JUST NOT 100% ON YOUR TERMS)
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ADVOCATES
DISCOVERABILITY
#5WINNING IN SOCIAL INTERNATIONALLY - OWNED & SEARCHED.
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HOW CLOSE TO CUSTOMER/ PROSPECT CAN YOU GET?
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LANGUAGES AUDIENCE 3P CONTENT INFLUENCERS #
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WEIBO.
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INFLUENCERS: SOCIAL IS ONLY GETTING MORE & MORE LOCAL.
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CONNECT WITH AUTHENTICITY
ENGAGE WITH RELEVANCE
INNOVATE WITH TALKABILITY
FINAL WORDS…
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#5 - NEED LOCAL ADVOCATES & DISCOVERABILITY
#4 - MICRO STORYTELLING WINS W.O.M., & £££
#3 - THEY ARE ALSO UNREASONABLE
#2 - YOUR AUDIENCE IS UNIQUELY IDENTIFIABLE
#1 - MAKE A POSITIVE IMPACT WITH SOCIAL
THANKS FOR READING
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IDENTIFY YOUR AUDIENCES PUBLISH INTERNATIONALLY JOIN THE CONVERSATION
TAKE YOUR SOCIAL GLOBAL ALL FROM YOUR WEB BROWSER
www.reach7.com
COME SAY HI @REACH7
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THANK YOU!! Q&A
#2206
(c) Reach7 Ltd, 2016