1. The GoGo Gear logo, when used as a whole, should always appear stacked, with “GoGo” above “Gear,” as shown above. The proportions of the elements should not change.

2. The GoGo Gear logo, “Safety never looked so GoGo good” tagline and scooter-girls.com URL should always be displayed in black, white, or GoGo Gear red, as specified on page 2.

3. Please refrain from altering the appearance, shape and proportions of the logo and branding. Do not display with outlines, drop shadows or other effects.

4. Use of “GoGo” or a single “Go” is permitted, provided it’s used in association with the full GoGo Gear logo or the brand name in text.

5. In text and copy, the full name of the brand, GoGo Gear, should always be used. When possible, the brand name should appear as it does here, in bold. Otherwise, GOGO GEAR, in all caps, is preferred.

6. The preferred typeface for text and copy in GoGo Gear-related materials is Avenir. Mac and Windows versions are included in the Branding Pack.

7. Please do not alter the appearance of any photography or images provided by GoGo Gear for use in advertising, marketing, promotions, or other approved applications.

8. All logos, images, photography and other assets provided by GoGo Gear/ScooterGirls, Inc. are the property of ScooterGirls, Inc. and may only be used in conjunction with the advertising, marketing and promotion of our products. No digital or physical assets may be distributed or shared without permission.

Because style is the heart and inspiration of the GoGo Gear brand, establishing a consistent image is essential to successfully marketing, advertising and promoting the line. The following guidelines are intended to help our partners maintain the GoGo Gear visual identity when developing their own materials and representing the brand.

The Branding Pack contains the logo and branding in several formats suitable for print and web. Let us know if you need another format or version. Photography and other assets are available on request.

Please see the following page for usage examples.

LOGO AND IMAGE STYLE GUIDE, 3/12/2010

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Cordura Military FEATURES Cordura Abrasion Resistant Shell Removable CE-Approved Back, Shoulder & Elbow Protectors Windproof Zip and Velcro Front Closure; YKK Zippers Windproof Thumb Cuff at Wrists Dual Side Zip Vents Reflective Piping

¾ LENGTH CASHMERE COAT FEATURES Cahsmere Outer Shell Cordura Abrasion Resistant Inner Shell Inner Lining Removable CE-Approved Back, Shoulder & Elbow Protectors Windproof Zip Front Closure; YKK Zippers Windproof Thumb Cuff at Wrists Dual Side Zip Vents

Harrington Style The Classic British Men’s Casual Jacket FEATURES Wax Cotton Outer Shell (another version is made in a Taslan outer shell, therefore less expensive) Kevlar lining in Back and Back of Sleeves Inside Red Tartan Cotton Lining Removable CE-Approved Back, Shoulder & Elbow Protectors Windproof Zip Front Closure; YKK Zippers Dual Side Zip Vents Dual Side Zip Pockets Ribbed Knit Waist Band Ribbed Knit Cuffs

ARMORED  KEVLAR  HOODIES  

KEVLAR JEANS

HELMET COLLECTION

HELMET COLLECTION