global recruiting trends in 2016
TRANSCRIPT
LOGO
6 Global Recruiting Trends 2016
Created by: Vietnam Manpower JSC
Data-driven recruiting
6 Recruiting Trends Will Dominate in 2016
Employer branding
Employee referrals
Anonymised recruiting
Recruitment Marketing
Social recruiting
vnmanpower.com
References
• The world largest professional network LinkedIn has recently published their 5th report on global recruiting collected from 3,894 talent acquisition decision makers around the globe.
• In combination with other reports from well-known organizations, VMST figures out some recruiting trends that will dominate in 2016:
vnmanpower.com
1. Social Recruiting
2016 is likely to continue the growing trends of social recruiting, not only professional network LinkedIn but also such personal networks as Facebook, Twitter, Pinterest.
vnmanpower.com
1. Social Recruiting
According to a recent study by Reppler, 91% recruiters consider social media as an official factor for screening candidates
vnmanpower.com
1. Social Recruiting
Both personal and corporate digital footprints need managing well to make you and your company stand out of the crowd in fierce talent war.
vnmanpower.com
2. Employer Branding
Attract and retain talent
Boost employee
engagement
Increase customer
satisfaction
Employer branding is forecasted to become a long lasting trend or maybe the future of HR in the next decades.
vnmanpower.com
2. Employer Branding
Marketing
C-level Executives
HR
Employees Employees
A successful employer brand needs the key holding of C-level executives, HR and Marketing and the involvement of all stakeholders in the organization.
vnmanpower.com
Employer branding should be put into brand strategy along with company brand and consumer brand in 2016 and the upcoming years.
2. Employer Branding
vnmanpower.com
3. Employee Referrals
Employee Referrals
Successful hires
Better culture fit
Better performance
Shorter time of hiring
Longer tenure
• The benefits of employee referrals are undeniable
• Never in recent years has relationship been the center of mostly trends as in 2016.
vnmanpower.com
3. Employee Referrals
Employee referral program is one of three top sources of quality hires according to LinkedIn Global Recruiting 2016:
vnmanpower.com
3. Employee Referrals
In 2016, employee referral programs will need more improvement in leveraging candidate experience and current employee awareness of referral benefits.
vnmanpower.com
4. Anonymised Recruiting
The year 2015 has observed a swell of anonymised recruitment, particularly in multinational organizations.
HSBC, Deloitte, BBC, KPMG were some typical examples of organizations accepting name-blind policy in their recruitment process.
vnmanpower.com
4. Anonymised Recruiting
1
2
3
Recruit people with right skills more quickly
Decrease discrimination in recruitment
Enhance diversity in organization
For job seekers, anonymised recruitment process creates more favorable conditions for them to reach their dream jobs.
It also bring more benefits for employers:
vnmanpower.com
4. Anonymised Recruiting
• With such benefits, anonymised recruiting will become a new wind blowing in 2016.
• Recruiters worldwide need to take this growing trend into account in the upcoming years.
vnmanpower.com
5. Recruitment Marketing
HR in general and recruiting in particular can't stand alone in the more and more severe talent shortage across industries.
To win the best talent, aligning marketing with recruiting is the inevitable approach in 2016 and the upcoming years.
vnmanpower.com
5. Recruitment Marketing
What recruiters need to do to take this trend?
Acquire Marketing Mindset
Write clear and attractive
job descriptions
Advertise jobs in right talent pools
Treat candidates
like customers
vnmanpower.com
6. Data-driven Recruiting
Analytics• The development of high
technology allows us to have analytics in every single stage of recruitment process.
• Now recruiters can optimize recruiting more easily than ever.
• Be sure to track and measure your results of recruitment.
Recruitment Data
vnmanpower.com
6 Recruiting Trends in 2016
Social Recruiting
Employer Branding
Anonymised Recruiting
Recruitment Marketing
Employee Referrals
Data-driven Recruiting
vnmanpower.com
To sum up…
• Despite the panorama picture of global recruiting trends in 2016, it doesn't necessarily mean that you must adjust your firm's recruiting activities immediately.
• It's the new era of recruiting for us to break through in reinforcing and enhancing the importance of HR in the organization.
vnmanpower.com
LOGO
Vietnam Manpower JSC – Your Partner for Success
vnmanpower.com