global recruiting trends 2015

2015 Global Recruiting Trends

LinkedIn’s findings are based on the largest survey of talent acquisition leaders in the world

4,125 recruiting leaders

31 countries

14 industries

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4 years

 Based on LinkedIn’s Global Recruiting Trends survey 4 recruiting trends to build into your 2015 plan

2 Career-centered online media are top sources of quality hires

1 Prepare for hiring growth and investment in 2015

4 Improved candidate and job matching expected to reshape recruiting

3 Employer brand considered important but resourcing lags

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Hiring Volume

Recruiting Budget

0

25

50

75

2011 2012 2013 2014

 Percent of recruiting leaders projecting an increase in next 12 months Talent acquisition set to intensify in 2015

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 Percent of recruiting leaders projecting hiring increase in 2015 Most regions are optimistic about hiring volume

North America

Europe

Asia

Brazil

30

40

50

60

70

80

2011 2012 2013 2014 #hiretowin

46%

51%

55%

57%

30.00% 50.00% 70.00%

Europe

Brazil

Asia

North America

North American and Asian CXO’s are most optimistic  Percent of CXOs projecting increase in overall staffing levels

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The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in

2015 and 2016, respectively.

World Bank Global Economic Prospects, June 2014

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Prepare to compete for talent in 2015  Next steps for your strategic planning

1.  Inform your executives about increasing competition for top talent

2.  Use data to quantify talent pools and supply-demand

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64% Of global talent leaders believe

they’re not doing a great job tracking ROI on sources of hire

#intalent

 % ranking as top metric for tracking recruiting team performance Quality is the most valuable hiring metric

18%

25%

44%

0% 10% 20% 30% 40% 50%

Hiring manager satisfaction

Time to fill

Quality of hire

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College recruiting

Company career website

CRM system Diversity recruiting programs

Referral programs

General career fairs General social

media

Internal hires

Internet job boards

Internet resume databases

Other

Print/trade journals

RPO’s, contingency & staffing agencies

Social professional networks

ATS/internal candidate database

0%

10%

20%

30%

40%

50%

0% 10% 20% 30% 40% 50% 60% 70% 80%

‘Career-centric’ online media are core sources

Quantity of hires: top sources

Qua

lity

of h

ires:

top

sour

ces

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Social professional

networks

Job boards

Employee referrals

RPO's/Staffing

20

25

30

35

40

45

2011 2012 2013 2014

 Percent ranking each source of hire in top 4 for ‘quality hires’

Professional networks grow over 4 years to become a top source of quality hires

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0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

LinkedIn’s talent ecosystem continues to scale

Average open jobs

(000s)

LinkedIn Members (millions)

Jobs

Members

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Get value from your online sources in 2015  Next steps for your strategic planning

1.  Focus on ‘career-centric’ online sources rather than broad-appeal sources

2.  Measure ROI across sources of hires to inform your investment strategy

3.  Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction)

4.  Structure and train your team for both outbound sourcing and inbound job application management

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1 Prepare for growth and investment in 2015



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Biggest obstacles to landing talent in 2015 will be competition & compensation

20%

25%

30%

35%

40%

45%

50%

2012 2013 2014

Competition

Compensation

Lack of interest in our employer brand Location %

glo

bal

com

pan

ies

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 Percent of recruiters saying that ‘employer brand’ …

Companies value employer brand and their actions are catching up

0

25

50

75

100

has significant impact on hiring

is a top priority has enough resources

is measured

43% 36%

75%

56%

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 % ranking channel as most effective in promoting employer brand Top 4 channels for promoting employer brand

30%

40%

50%

60%

70%

80%

90%

2012 2013 2014

Company website

Online professional networks (e.g., LinkedIn)

Friends/family, word of mouth

Social media (e.g., Facebook, Twitter)

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76% of job applicants viewed an employee’s LinkedIn profile

in the last 6 months

#intalent

Boosting employer brand investment in 2015  Next steps for your strategic planning

1.  Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities?

2.  Craft tailored messages for different talent pools, both 1:1 and 1:many

3.  Leverage your employees as ambassadors; their profiles are another brand touch point

4.  Partner with marketing to create content that will keep you top of mind with professionals

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75% of the talent pool is passive yet only 61% of companies recruit passive candidates

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75% Passive

candidates

61% Companies

recruiting passive candidates

 Top ‘up-and-coming’ recruiting trend for selected geographies Different countries see a different future

Australia, India, South Africa Improved candidate & job matching

USA, Canada, Mexico & Brazil Improved candidate & job matching

Germany, Italy, Netherlands Recruiting becoming more like marketing

Belgium Remote workforce options

China Using “big data” to predict future talent needs

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Matching candidates to jobs has global appeal

Improved candidate and job

matching


matching


matching

Recruiting becoming more like marketing



matching


matching


matching


matching

Using "big data" for

predicting future talent needs





matching



Using in-house

marketing to advertise

our employee

experience


Focusing on referrals

as a primary

source of talent




matching

Defining and

measuring the quality of our hires

Defining and


Proving ROI for our recruiting

tools

Defining and



matching


tools

Defining and



tools


tools


Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA UK Nordics Germany France Spain Australia India Brazil China

#hiretowin


matching


matching


matching




matching


matching


matching


matching







matching



Using in-house

marketing to advertise

our employee

experience


Focusing on referrals

as a primary

source of talent




matching

Defining and


Defining and



tools

Defining and



matching


tools

Defining and



tools


tools


Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA UK Nordics Germany France Spain Australia India Brazil China

#1 Improved candidate and job

matching

#hiretowin

Matching candidates to jobs has global appeal

Better candidate & job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter

Economic Graph Data

Recru i ter Search

Fi t -based search

Fit-based search Prioritizes candidates based on: 1.  Similarities to your

employees 2.  Behavioral interest in your

company

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Plan for the future: better job & candidate matching

1.  Optimize your job posts using industry-standard keywords for efficient matching

2.  Identify attributes in your quality employees so you know which quality hires to go after

 Next steps for your strategic planning

#hiretowin

 Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan


1 Prepare for growth and investment in 2015



#hiretowin

Newly Released: 2015 Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world

http://lnkd.in/2015recruitingtrends

global recruiting trends 2015

Career

volume recruiting budget

sources of quality hires

sources quality of hires

global talent leaders

hiring increase

careercentric online

sources of hire

core sources quantity