gfob forward design business plan
TRANSCRIPT
Hannah Lombardo, Danielle Hoyt, Juliana Houldcroft, Gianna Rosenthal, and Carmela Coppola Team 4Honors Section CHGJDGrade: A
Forward Design’s Office
TEN POST OFFICE TOWERTen Post Office Square, 8th Floor
Boston, MA 02109
www.forwarddesigninc.com
1
Management Team
2
Hannah Lombardo:As Chief Executive Officer of Forward Design, Hannah’s main responsibility is to oversee all operations. She will lead Forward Design through the handbag and backpack industry. She has extensive background in leadership positions, such as Team Leader for Global Foundations of Business, a camp counselor, and a Big Sister in the Big Brother Big Sister program. These leadership skills will enable her to guide Forward Design to success.
Danielle Hoyt:As Chief Operations Officer of Forward Design, Danielle is responsible for ensuring that the operations side of the company runs smoothly. She will manage all internal operations to ensure that they meet the goals and budget set forth by the company. Her background as a Team Leader for Relay For Life, a Senior Girl Scout, and the President of the Circle Up Club has given her the organizational and managerial skills necessary to direct the operations of Forward Design in an effective manner.
Juliana Houldcroft:As Chief Financial Officer of Forward Design, Julianna will be responsible for the fiscal portion of the company. Her duties include reporting the financial information of the company in an accurate and timely fashion, making investment decisions, and overseeing the company’s capital structure. She was a member of the Math Honor Society, was the Project Leader for Global Foundations of Business, and has experience in the financial side of business operations, and thus has the financial, leadership, and organizational skills needed to manage Forward Design in a fiscally responsible fashion.
Chief Executive Officer9 Gibbs StreetFramingham, MA [email protected]
Chief Operations Officer87 Hayden Rowe StreetHopkinton, MA, [email protected]
Chief Financial Officer335 Tremont StreetNewington, CT, [email protected]
Carmela Coppola:
As Chief Information Officer of Forward Design, Carmela is responsible for ensuring that everything relating to technology is running smoothly. Her duties include making sure that the company’s software is up to date and making sure that the company website and social media sites are updated and running smoothly. Her job is particularly important due to the fact that Forward Design is an online company, and thus the survival of the company depends on the effective functioning of the website. Carmela has the technological skills to enable her to efficiently manage the technology side of Forward Design.
Gianna Rosenthal:
As Chief Marketing Officer of Forward Design, Gianna’s main duty is to oversee all marketing initiatives within the company. She will manage such areas as sales management, product development, marketing communications, pricing, and market research. Her experience as the manager of a basketball team and her highly creative spirit will combine to enable her to efficiently direct Forward Design’s marketing campaigns while also performing the highly analytic duties of her position, such as pricing and market research.
Chief Information Officer7760 Rochester RoadPittsburgh, PA, [email protected]
Chief Marketing Officer715 Norwich AvenueColchester, CT, [email protected]
Table of Contents
Executive Summary
Description of the Business
Mission Statement
Code of Ethics
Management Team
Legal Structure
Risk Management
S.W.O.T Analysis
Marketing Section
Target Market
Competition
Benchmark Company
Methods of Distribution
Media Mix
Pricing
Product/Service Design
Location
Industry Trends
Operations Plan Section
Human Resources Plan
Inventory Plan
Operating Procedures
Management Information Systems
Exit Strategy
Financial Plan
Written Explanation
Balance Sheet
Ratios
3
Annotated Bibliography
Appendix
4
Executive Summary
Forward Design aims to design fashionable multi-purpose backpacks out of recycled
materials for women on-the-go. The first product the company is launching is “The Jackie”
backpack which redefines the stereotypical backpack with a fashionable and sleek design as well
as a unique detachable insulated lunch bag clutch. The customers of Forward Design are women
who live exciting day to day lives and want to maintain a healthy lifestyle. Specifically, the
backpacks are made for women ages 16-25 years old. “The Jackie” backpack is made for high
school and college students as well as young career women. Forward Design is owned by a
Hannah Lombardo, Gianna Rosenthal, Juliana Houldcroft, Carmela Coppola, and Danielle Hoyt.
The company’s owners are a diverse group of women with different interests, yet they all saw
the lack of accommodation that today’s fashion market makes for women on-the-go.
The company has a bright future ahead and is excited to launch their first product and
they expect to expand their company to other backpack lines. In the future, Forward Design
hopes to open stores across the United States which will allow the company to continue to build
their relationship with their customers. The company is excited to see the adventures that “The
Jackie” backpack will go on with each customer. The handbag, luggage, and accessory industry
as a whole is a growing sector of the market. Women’s needs continue to change and they are
more willing to spend money on unique goods such as “The Jackie” backpack. Forward Design
is seeking a $50,000 loan through Citizens Bank at a 3.5% fixed interest rate. The money will be
used for the initial start-up costs of the company. A portion will be used for incorporating
Forward Design as well as towards rent for the office space. The funds will also be used to make
the first shipment of backpacks. The remainder of the funds will be coming from friends, family,
and other investors.
5
The Mission Statement
We are an innovative, fashion forward company with a unique new twist on the old
schoolbag model. We are a business by women, for women, and thus we understand the needs
and desires of our customers and strive to meet and exceed their expectations. We are aimed at
providing quality products that make the lives of women on-the-go easier and more efficient,
while still allowing them to be both stylish and professional. We see ourselves as a team focused
on the desires of each individual customer. Beyond bettering the lives of our customers, we want
to better our society as a whole. This is why Forward Design uses recycled materials to make
our products.
The Code of Ethics
Forward Design aims to provide the best possible shopping experience for each of our
customers. All employees strive toward customer satisfaction with respect to both the product
and the purchasing experience. We provide quality and designer products at a fair price,
therefore providing our customers with the best possible value. We are respectful of our
customers in every way, including respecting their time by making the purchasing process as
streamlined and convenient as possible.
We not only aim to better the lives of our customers, but also of our employees. Our
work environment is one of mutual respect, openness, and high ethical standards.
Forward Design also places a high value on sustainability. We are a green company that
wants to better our society as a whole by taking care of the world we live in. We do so by using
recycled materials, such as recycled leather, in all of our products.
6
Forward Design strives to be considered a respectable and ethical company by our
employees, suppliers, and customers. This is why no individual related professionally to the
company shall, either directly or indirectly, engage in any outside activity which conflicts with
the interests of the company. Nor shall they use their relationship with the company in any way
that would lead to his or her personal benefit. No individual shall solicit or accept business-
related gifts, payments, or any other thing of value from anyone that may influence his or her
decision-making or actions regarding the company. Each individual shall at all times act with
honesty, integrity, respect, and in accordance with the highest ethical standards. 1
Legal Structure
Forward Design is choosing to start its business as a conventional corporation. The
company will be incorporating in the state of Massachusetts. The cost for filing the articles of
organization in Massachusetts is $275 and it will take about 2-3 business days to process. The
articles of organization will include the corporate name, the purpose of the corporation, name
and address of the Massachusetts registered agent, name and titles of directors, values of shares
of corporate stock, and any other provisions. Once Forward Design incorporates in
Massachusetts, the company will need to add the legal descriptor of “Corporation” or
“Incorporated”. In order to maintain the status as a corporation, Forward Design will need to file
an annual report with the Massachusetts Corporation Division within two and a half months of
the end of the tax year which will have a $125 filing fee, in addition to the articles of
organization and annual report. The total cost of incorporating the company will be $1,770 when
every requirement is taken into consideration. Forward Design plans on filing certain
1 "Code of Ethics Examples." YourDictionary, n.d. Web. 19 April 2014.
7
requirements online if it removes the fee. The only additional cost will be the $125 for the annual
report each year2
This is the best decision for Forward Design because it allows the business to operate
without the owners having full liability. The company’s stockholders will not be responsible for
any debts obtained by the corporation beyond the amount they invest in buying stocks.3
Incorporating will allow the company to grow and expand without someone having to risk
everything to start the business. Starting the company as a corporation will also allow it to raise
money for investment because anyone who is interested can buy a stock. This will help to bring
brand recognition for Forward Design. When people buy the stocks, the company can use the
generated money to buy materials and manufacture its products. Incorporating will also enable
Forward Design to have perpetual life so that the death or disability of any of the owners will not
stop the company from continuing to succeed. The company can easily change owners through
the sale of stock to another person.4 Since the company is managed by five women with
demanding schedules, it would be beneficial to incorporate so that the owners are separate from
the everyday functions of the company which limits the time commitment in the long-term.
Although the start-up costs for incorporating are high, they will be balanced out by the limited
liability of the owners as well as the money that will be generated by selling stocks. Forward
Design plans on consulting with a lawyer before incorporating to ensure that all legalities are
properly accounted for.
Risk Management
2 "Corporations Division Filing Fees." Corporations: Filing Fees. www.sec.state.ma.us/cor/corfees.htm#dompro April 9, 2014.
3 Nickels, William G., James McHugh, and Susan McHugh. "How to Form a Business." Business: Connecting Principles to Practice. 2nd ed. N.p.: McGraw-Hill Education, 2013. 129-32. Print.
8
In order to best run the business, it is essential that all potential risks are known
beforehand. Forward Design is fully aware that any potential risks can be detrimental to the
company, but is fully prepared to limit these risks to the best of their ability.
Competitive Risk: Forward Design risks competition from a few different markets. Their
biggest competitors are other companies that sell backpacks such as L.L. Bean and The
NorthFace. These brand name companies have the ability to advertise better than Forward
Design and are generally more well-known. The competitive risk will hopefully be avoided by
the fact that Forward Design tailors their backpacks to women on- the-go. The goal of the
company is to eliminate the traditional features of a backpack such as bulky straps and
compartments and replace it with a more sleek and fashionable bag. A working woman will look
more professional walking into her job with a sleek and fashionable backpack as opposed to a
large, bulky one that is tailored more for hiking and sports. Forward Design may also face
competition from similar fashionable bag producers such as Vera Bradley. The hope is that the
detachable, insulated lunch bag clutch will put the company at a competitive advantage. The
backpack will be able to keep cold food refrigerated throughout the duration of the day. It will
also be made out of recycled materials in an attempt to Go Green. The company hopes the use of
recycled materials will put Forward Design at an advantage amongst its competitors. Another
potential risk is a more well-known company copying the product and selling it under their brand
name. This will be avoided by Forward Design meeting with a patent lawyer and obtaining a
patent for the product when the company has the financial capability.
Safety Risks: Forward Design is choosing to incorporate which puts its owners at limited
risk. The company has taken into account potential risks for consumers to ensure that Forward
Design is as reliable as possible. A potential risk for consumers is if the lunch bag clutch fails to
9
keep their food cold and causes it to spoil. This would be dangerous for the safety of consumers
because they could get sick from eating spoiled food. To ensure that this does not happen, the
company is making the lunch box clutch out of an acetate vinyl material which is an extremely
reliable. Another potential risk for consumers is if the food placed in the lunch bag clutch leaks
because this could cause the backpack to be ruined. To ensure that this does not happen, Forward
Design is insulating the lunch bag clutch. The lunch bag clutch is also detachable so it can be
removed from the backpack and cleaned separately in the event of a spill. Another possible risk
is if the backpack rips due to carrying too much weight. The company will eliminate this
potential risk by making the backpacks out of vinyl, an extremely durable material. However,
even after taking this precaution there is still a risk of the backpacks ripping with excessive
weight. Forward Design plans on placing a warning label on the packaging which details how
much weight the backpack can safely hold. Since Forward Design is mainly an online business,
there is always the potential risk of the product not arriving to the consumer in a timely manner.
The company will work to ensure that all products are shipped to the consumer as quickly as
possible, but in the event that this does not happen, we will guarantee the customer a ten dollar
gift card to use toward their next purchase. When the customer places the order, the company
will give them a time frame on when the product should arrive and if it arrives more than two
days late, Forward Design will compensate them with the ten dollar gift card. The company
hopes that this will both make up for the late arrival and encourage the customer to come back
and buy another backpack from Forward Design.
With the start of any company, there is always risks associated with business fluctuations.
Forward Design creates backpacks that are unique among competitors and are very attractive to
women. Women are becoming even more prominent in the workforce than they were in the past
10
which will cause higher demand for “The Jackie” and future backpacks. With today’s society
being so interested in going green and with the growing number of women in college and in the
workforce, demand for Forward Design products may rapidly increase at certain times. The
company plans on keeping extra stock always on hand in the office space that will only be used
in situations where demand has rapidly increased and the products need to get to consumers
quickly.
Forward Design is a primarily online company so the customers do not need to go to a
store to buy the product. This eliminates the risk of floods, fires, or theft. However, the company
does plan on renting an office space to work out of, so there is always the possibility of a fire,
flood, or power outage affecting the business assets. All the owners will be well-versed in what
to do in case there is an emergency and the office space has pre-installed fire alarms and smoke
detectors to ensure the office space is as safe as possible.
Insurance: Forward Design will purchase Errors and Omissions insurance under
Nationwide Insurance which will cover property damage and advertising injury. It protects
against losses that most traditional insurances do not cover. The cost of Errors and Omissions
insurance will be about $2,000 a year.4 In addition to Errors and Omissions insurance, Forward
Design will also purchase Worker’s Compensation insurance and General Liability insurance.
Worker’s Compensation will protect against employees suffering any injuries and General
Liability insurance will provide coverage for bodily injury claims, out-of-court settlements and
judgments awarded by courts.5 General Liability and Worker’s Compensation insurance will cost
$1,500 a month. The company chose Nationwide Insurance as opposed to other providers
4 Omissions Insurance. N.p., n.d. Web. 10 Apr. 2014. www.nationwide.com/business-errors-and-omissions-insurance.jsp.5 Insurance Coverage. N.p., n.d. Web. 10 Apr. 2014
11
because they offer free data breach coverage with their small business insurance at no extra cost.
The data breach coverage will be included with the other insurance policies Forward Design is
purchasing. Data breach coverage will protect their customers from compromising their security,
which is essential since transactions will be made online. If there is a data breach, Nationwide
Insurance provides the company with the necessary services to help such as breach counseling,
crisis management, and legal support. Not only will they help in event of a breach, but they also
provide services to reduce the risk of a breach ever occurring by providing the company with
resources and online training.6 Nationwide Insurance is the best decision for Forward Design
because it will cover data and security breaches for free in addition to the other insurance
policies.
SWOT Analysis
One major strength that Forward Design has in the handbag and luggage market is that it
is the first company to come up with a product which is geared to women ages 16-25 that
includes a detachable lunch bag clutch. “The Jackie” backpack will be the first of its kind on the
market. Additionally, surveys have shown that fashionable backpacks are something desired by
everyday women. More specifically, women were asked what material their bags are usually
made of and 37% stated that they preferred leather. Because of this, Forward Design decided to
make their product out of leather to cater the wants of its target market. The product offers the
target market the fashionable backpack they are looking for in everyday life. An additional
strength of Forward Design is that it is run by women within the ages that they target. Because of
6 Insurance." Data Breach Services| Protect Your Business Against Data Breaches and ID Theft.
http://www.nationwide.com/data-breach-services.jsp 12 April, 2014.
12
this, they are more “in the know” of what their customers are looking for and can thus be more
effective in giving their customers what they want.
A weakness Forward Design faces is that it is unable to manufacture its products strictly
in the US like the company had originally planned on doing due to the high cost of
manufacturing. This may cause Forward Design to lose customers that are looking for products
made solely in the US. Because Forward Design is a small business started by five college
students, the owners do not have unlimited funds to put into the company. Due to this, Forward
Design is starting with only one style of backpack with plans to eventually expand their product
line once they are able to get their name out there and develop a stronger cliental. However, in
the meantime, some potential customers may not like the style of “The Jackie” which may cause
the company to lose potential customers. An additional weakness of being started by college
students, is the lack of experience the owners possess. Because of this, Forward Design will have
to seek external help with some of the managing process which will add to the expenses.
An opportunity that Forward Design has is that it offers a product which serves to a
specific industry issue. 76% of the people that answered the survey stated that they would like to
be able to carry refrigerated snacks with them throughout the day, and 75% said they would like
a refrigerated compartment as a part of their backpack. “The Jackie” backpack is able to give
consumers something they are specifically looking for. This also serves as an opportunity
because Forward Design will be the first company to create an innovative yet fashionable
backpack that also includes an insulated and detachable lunch bag clutch. Forward Design has
the opportunity to start a new trend amongst women ages 16-25 in the US.
13
The main threat that Forward Design faces is that it is going to be entering a market
which is already well established. Companies such as L.L. Bean and Vera Bradley have been
around for much longer than Forward Design and have thus been able to develop a recognizable
brand name, along with loyal customers. Forward Design faces the threat of already well known
and established companies. Because they are only a small business owned and operated by
college students, it will be hard for the company to face competitors such as L.L. Bean and Vera
Bradley.
Target Market
Forward Design’s target market includes females ages 16-25 living in the United States,
and the company is geared more towards high school and college students as well as young
career women. The survey Forward Design conducted, showed 73% of people viewed
backpacks as bulky and approximately 80% use a backpack at least five days a week. The results
demonstrated that women view backpacks not as stylish, but as a necessity due to all the school
supplies and other everyday items they need with them throughout the day. 22% of women in the
United States shop online at least once a day which is an important factor to the company
because it is an entirely online retailer7. “The Jackie” backpack is a green product which has
become an important aspect to the target market since 25% of the items in women’s shopping
carts are green products.
Survey Analysis
The survey analysis includes 50 responses that were filled out on paper and 51 Survey
Monkey responses. The paper surveys were arbitrarily distributed on the Bryant campus to
college aged women, while the Survey Monkey was posted on different team members’ 7 Holland, Stephanie. “Marketing to Women Quick Facts”. SheConomy. Web. 29 March 2014.
14
Facebook pages which allowed for a more diverse sample. The survey results are subject to bias
because the majority of responses were from Bryant students who may have more similar
consumer patterns compared to a completely random sample of females living in the United
States.
The first two questions of the survey are for demographic purposes in order for Forward
Design to evaluate the target market more accurately. From there the survey asks about the
consumers spending patterns by asking how much the respondent spends on a handbag. The
question is then repeated for question 14, but the question relates directly to how much they
would be willing to spend on “The Jackie” backpack. Questions 3 and 14 are important because
upon analysis, the results can show whether consumers view “The Jackie” backpack as
something they would be willing to spend more, less or even an equal value to other bags.
Questions 4, 6, 7, 8, 11, 13, and 15 were used to gain more perspective on how consumers
view the traditional backpack, as well as how often they use backpacks. Question 15, which asks
how often they use backpacks or larger totes is used to illustrate the consumer’s need for
backpacks. Question 10 was asked to gain more of a perspective of consumers’ views on
products that are made in the United States, but became a null point when Forward Design chose
an off-shore distributor.
Questions 5 and 12 are used to differentiate “The Jackie” backpack from other
backpacks, because the questions reveal the unique features the product has, and asks if the
respondents perceive those features as attractive or useful to them.
The survey also allowed respondents to share their own opinions about the typical
backpack on question 9 because they were asked how they view the stereotypical backpack.
15
Even though written responses are difficult to qualify it is important for Forward Design to hear
direct customer feedback on their perception of the typical backpack.
Survey Results: The Breakdown
1. What is your gender? Male (11.89% / Female 88.11%)
2. What is your age group? 14-16 (2.97%) / 17-18 (34.65%) / 19-21 (39.60%) / 22-25 (3.96%) /
25+ (18.812%)
3. How much do you normally spend on a handbag?
$20-$50 (34.65%) / $51-$75 (16.83%) / $76- $100 (17.82%) / $101-$150 (18.81%) / $151-$200
(10.89%) / $201- $250 (.99099%) / $251+ (0%)
4. Do you prefer to use totes because you see them as trendier or more stylish?
Yes (49.505%) / No (15.84%) / I don’t care (34.65%)
5. Would you like to bring refrigerated snacks (examples: yogurt or fruit) with you during the
day?
Yes (76.24%) / No (6.931%) / Maybe (16.832%)
6. What are your handbags normally made out of?
Vinyl (7.921%) / Leather (36.634%) / Faux Leather (17.823%) / Polyester (6.931%) / Patent
Leather (10.89%) / Other (19.802%)
16
7. Do you like using your backpack on a daily basis? Yes (67.33%) / No (32.673%)
8. Do you sometimes view backpacks as bulky and or ugly? Yes (73.27%) / No (26.73%)
9. How would you describe the stereotypical backpack? General Responses: ugly, bulky
10. Would a product be more attractive to you if it was made in the U.S? Yes / No
11. Would you buy a backpack from a local designer or store?
Yes (63.36%) / No (5.941%) / I don’t care who makes the backpack (30.69%)
12. Would having a lunch box compartment in your backpack that keeps your food refrigerated
be an attractive feature to you? Yes (75.25%) / No (7.921%) / Maybe (16.83%)
13. Do you believe that carrying a backpack is easier and more comfortable compared to
carrying around other bags?
Yes (73.27%) / No (13.86%) / I don’t know (12.87%)
14. How much would you be willing to pay for our backpack?
$20-$50 (20.79%) / $51-$75 (40.59%) / $76- $100 (17.82%) / $101-$150 (15.84%) / $151-$200
(3.96%) / $201- $250 (0%) / $251+ (0%)
15. How many days out of the week do you use a larger bag like a tote or backpack?
1 ( 1.98%) / 2 (2.97%) / 3 (6.931) / 4 (7.921%) / 5 (34.65%) / 6 (22.77%) / 7 (22.77%)
Please see appendix for graphs.
17
Competition
One of the main competitors Forward Design faces is L.L. Bean. L.L. Bean made 1.92
billion dollars in sales last year alone. This company is a strong competitor because of its brand
loyalty. L.L. Bean was founded in 1912 and in this time has provided its customers with quality
products and customer service. Additionally, L.L. Bean is able to cater to a large target market
including upper middle class men, women, and children due to its vast and expansive product
line. L.L. Bean’s website is rated amongst the top e-commerce site in the industry8.
A weakness that this company faces is that not all of its products are made in the US,
which may cause them to lose customers that are looking for domestically made products.
Additionally, while L.L. Bean does have products available that are useful and cater to many
target markets, their backpacks lack the sleek, and fashion forward look that Forward Design
has. Because L.L. Bean was established as a niche in outdoor apparel, it will be hard for this
company to be able to diversify into new segments.
L.L. Bean faces a threat from Forward Design because they will be able to offer a product
that will give them all of the capabilities of an L.L. Bean backpack however, the product will
also offer them a detachable and insulated lunch bag clutch and a much sleeker design than
traditional L.L. Bean backpacks.
An additional source of competition that Forward Design faces is the fact that various
colleges, such as Bryant University, give their students backpacks for free. If the backpacks
given to students are able to meet their needs, Forward Design may face competition for these
students who may not desire the product, though it has more to offer.
8 "Company Information." L.L.Bean. L.L.Bean, n.d. Web. 07 Apr. 2014.
18
Forward Design also faces competition from large retailers, such as Target and Walmart,
who are able to offer backpacks at a cheaper price. These backpacks would be more desirable for
customers who are not looking to pay the prices that Forward Design charges for its backpacks.
For customers who are not looking for a backpack and would like to stick to the standard
oversized handbag or tote, Forward Design would not be able to accommodate them, thus
providing another source of competition for Forward Design.
Benchmark
A company in which Forward Design will try to benchmark in the years of its operation
is Vera Bradley. Something that Forward Design marvels about Vera Bradley is its exceptional
customer service. Staff of Vera Bradley aim to create lasting relationships with their clients,
which is something Forward Design hopes to achieve. Jerry from customer support explained
that if he were talking with a client over 300 miles away who was buying a gift for her best
friend who was just diagnosed with cancer, Jerry would provide this customer with free shipping.
Vera Bradley aims to get to know their customers on a more personal level9. Forward Design
hopes to expand its target market in comparison to Vera Bradley by selling their backpacks for
$79, as opposed to Vera Bradley’s $89 to $119 price range. Doing this will allow Forward
Design to cater to women of many different budgets. Vera Bradley does online business with an
open commerce platform. This tool allows business users to “easily keep their product catalog
current, efficiently capitalize on merchandising opportunities, create personalized experiences
for customers, and manage orders”10. Because Forward Design will start as an online business, it
9 Jerry. "Customer Service." Telephone interview. 01 Apr. 2014.
10"Open Commerce Platform (OCP)." Open Commerce Platform (OCP). Micros Fidelio, n.d. Web. 1 April. 2014.
19
is important that they use an open commerce platform to help run and manage the business.
Exceptional customer service and an open commerce platform, for online transactions, are
characteristics of Vera Bradley that Forward Design aims to attain11
Product Design
The Jackie backpack is made out of recycled leather and has a unique lunch bag clutch
that detaches from the backpack. The lunch bag clutch is insulated to keep food cool throughout
the day. “The Jackie” backpack closes with magnetic buttons and is also monogrammed with
The Forward Design logo. The straps are made out of the same leather as the rest of the
backpack and are adjustable to fit all different heights of women. The backpack has a unique
build that makes it both stylish and accessible to all different types of needs. “The Jackie”
backpack is made to accommodate all types of lives that embody the on-the-go lifestyle, from
student to career women to a traveler who needs a durable backpack for adventures.
Methods of Distribution
Forward Design’s plan for distribution is a three step process that includes the shipment
from the manufacture to the company’s office and then from the company to the customer. The
company will be using UPS as the delivery service because they provide discounted fees for
small businesses. The company’s future plans include finding distributors for the product which
will change how customers receive the product to an in-store shopping experience.
Media Mix
The company colors are a dark purple hue and silver. The silver was chosen as a play on
the company’s slogan “We do sleek”. The dark purple was an important decision because the
11 "Backpacks." Bags, Handbags, Purses, Backpacks. Vera Bradley, n.d. Web. 07 Apr. 2014.
20
company wanted to maintain a feminine touch, however the brand image did not want to be
considered too girly. Any hue of green was out of the question due to Vera Bradley’s green
company colors. Dark purple was chosen, as it is a mature color and also maintains a sense of
regality that is suitable for the target market.
The packaging of the backpack is a key element to the marketing and brand image. The
backpacks will be shipped in a corrugated cardboard box, which is a green product because the
entire box is made out of paper that has been recycled. The box costs $1.6912. Forward Design’s
decision to use corrugated cardboard boxes demonstrates the company’s devotion to being green.
The backpack will be wrapped in tissue paper that is the company’s theme colors and will cost
$0.1813. Inside the box there will be a pamphlet including information about the company and a
bumper sticker. The bumper sticker will have Forward Design’s logo and slogan “We do sleek”
and will cost $0.2914. The bumper sticker is an affordable option to create more visibility of the
brand. See appendix for outline of the bumper sticker. Each customer will receive an
informational pamphlet with their purchase which will be bought in bulk, costing the company
$146.49 per 500 pamphlets. The packaging is a chance for the company to market the brand and
future products as well as emphasize the company’s attention to details.
Advertising
Social Media
12 "Corrugated Cardboard Boxes." Pratt Plus 100% Recycled Boxes, Tape, Shipping & Packaging. N.p., n.d. Web. 21 Apr. 2014.
13 "Premier Packaging." Solid Color Tissue. N.p., n.d. Web. 21 Apr. 2014.
14 "Sticker Pricing." Pricing For Bumper Stickers. N.p., n.d. Web. 21 Apr. 2014.
21
Forward Design has taken the advertising approach of “go where they go” and this is
evident through the company’s strong presence in social media. Young women today spend a lot
of time on different social media sights such as Facebook, Twitter, Instagram, Pinterest, and
LinkedIn. It has been found that women in the United Stated ages 18 to 34 years old spend 3.8
hours a day on social media sites15. Using this information Forward Design believes that social
media is the best way to meet its target market during the first year of business. Forward Design
has accounts on all of these websites that are updated weekly. LinkedIn is also an important
element to the advertising campaign because the company is able to reach the young career
women that “The Jackie” backpack is also geared towards. The company aims to have as much
interaction with customers as possible for an online business, and social media enables the
company to do so. For example, if someone mentions the company name or posts a picture of
“The Jackie” backpack, the Forward Design account will respond by liking the photo or posting
a comment. The personalized interaction will allow the company to create a more loyal customer
base.
Forward Design’s Facebook page will be used to get company information out to the
target market because Facebook pages can provide more information than other social media
sites. Forward Design plans on highlighting “The Jackie” backpack along with current
information about the company.
Forward Design’s Twitter (https://twitter.com/wedosleek) is already in use and provides
current information about the company on a day to day basis. When the company launches the 15 "Social Networking Eats Up 3+ Hours Per Day For The Average American User." MarketingCharts. N.p., n.d. Web. 20 Apr. 2014.
22
Ambassador program, the account will be a great way to reach the target audience and Forward
Design will be able to post the link to the application directly on twitter to provide easy access to
applicants.
Instagram is a great place to have consumers see the product and start a conversation
about the brand. The account is under the name of the slogan “We do Sleek”. Pictures of “The
Jackie” backpack along with photos of the founders of the company will provide visuals of the
product and what the brand embodies.
Blogspot
Blogspot will allow Forward Design to facilitate conversation between both customers
and designers. Forward Design’s account is blogspot.wedosleek. The blog allows readers to stay
up to date with the latest trends and news from Forward Design.
Pinterest will not be one of the primary sources of the social media campaign because it
is not as widely used, however Forward Design still plans on continuing the use of the website
because it targets a different market that may or may not use other social media facets as
frequently. The account is created under Forward Design’s email address,
LinkedIn provides an entirely different market because the social media site reaches
young professionals that other sites may or may not reach. The page is important to provide
information about the company and allows consumers to learn more about the history of the
company and where the founders’ stories all began.
23
Brand Ambassador Program
The company also wants to have an on-campus presence across the United States and will
be making use of a Brand Ambassador program that many brands have started to use. For the
first year of business, Forward Design will launch a social media campaign for college students
to apply on Facebook to be part of the program. The company will be also making use of
personal networks to ensure that Brand Ambassadors are from all over the country which will
allow Forward Design to have a personal connection with all different groups across the country.
There will be twelve ambassadors who will be compensated through free Forward Design
products starting with “The Jackie” backpack.
Ambassadors will complete monthly assignments which will include posts on social
media websites and blogs. Brand Ambassadors allow for information about the brand to be
spread through social media networks and will give Forward Design more visibility to the target
market. Brand Ambassadors also help through word of mouth because it means twelve more
people will be talking about the brand. All Brand Ambassadors will be signing a contract that
explains their role at Forward Design and make it clear that ambassadors are not employees of
the company and will only be compensated with Forward Design products. The total cost for the
program will be $2,000 and the budget includes backpacks for each ambassador as well as a few
backpacks for their friends. Extra funds have been allocated to the program to accommodate
shipping costs of the backpacks and other supplies Forward Design will be sending ambassadors
throughout the year.
The company website will also feature a company blog with frequent company updates
such as new products and the future of the brand. The five original company members will also
have their own blogs which will be featured on the company website. The individual blogs will
24
not only feature “The Jackie” backpack, but focus on the lifestyle the company owners have and
the adventures the backpacks have gone on. By having the original founders of the company
engaging in blogging Forward Design hopes to capture the target market by creating a close
connection to them. Forward Design wants the target market to experience the adventures that
the founders are a part of.
Bloggers
The social media mix also continues on with the use of well-known bloggers. Forward
Design will send “The Jackie” backpack along with literature about the company in hope to be
featured on fashion blogs. The bloggers include Little Lady in the South and Gabi Fresh. These
are all upcoming blogs that feature new products. By using bloggers the company is able to reach
more of the target audience and it is a free form of advertisement. Additionally, it allows for
conversation between readers, customers, and designers.
The Future for Advertising
As Forward Design continues to grow, the company plans to be able to put more money
towards advertising. For the third year of business, the marketing budget will be doubled. The
company plans on using the additional funds to place an advertisement in Lucky Magazine, a
fashion magazine geared towards the target market. The advertisement depending on the size of
ad would cost around $2,00016.
Pricing
Forward Design is making use of premium pricing to express the uniqueness of the
brand. The backpack is priced at $79, which is not significantly high, but it is more expensive
than a backpack you would find at Target and other similar chains. The company wants to begin
16 "Premier Packaging." Solid Color Tissue. N.p., n.d. Web. 21 Apr. 2014. www.premierpackaging.com
25
to be viewed as a brand and thus closely aligned the pricing to Vera Bradley, who prices their
backpacks from $89 to $11917. “The Jackie” backpack price is slightly less expensive than Vera
Bradly, which gives Forward Design a slight competitive edge. The pricing of “The Jackie”
backpack makes use of psychological pricing because the price ends in a “9”. Consumers are
more likely to perceive the backpack as a deal if it is priced in the $70 range not the $80 range.
The original survey demonstrated that 37% of the target market would be willing to pay at least
$76 for the backpack. Another 40% expressed an interest in buying the bag in the range of $51 to
$75. Forward Design believes with the use of psychological pricing, part of that population will
be willing to pay $79 for the backpack due to the brand image of the company and the high
quality with which “The Jackie” backpack is made.
Location
Forward Design is an online business due to the high percentage of online shopping.
Current industry trends demonstrate that the number of online shoppers is only expected to
increase. The online business will enable Forward Design to get the company name out to the
target market.
The location of the office space is in Boston at Ten Post Office Square. Carr office space
is allowing Forward Design to rent the space and provides a receptionist along with access to
meeting spaces. The office space includes the access to a copy and fax machine as well as a
private phone line18. Forward Design chose this location because it is a central area of commerce
and will allow them to make connections with local brands and designers. The office space will
17 Jerry. "Customer Service." Telephone interview. 01 Apr. 2014.
18 Dallmeyer, Diane. Carr Office Space. Personal Interview. 7 April 2014.
26
be a place for meetings, packaging the product, storage, and a general workspace for Forward
Design. The building has access to a large loading dock which will be used for deliveries of
backpacks.
Most of the owners will not need to relocate in order to be near the location because they
live in the Massachusetts, Connecticut area which will make commuting to Boston reasonable.
However, Carmela Coppola resides in Pennsylvania and will be making use of telecommuting.
Industry Trends
The handbag, luggage, and accessory market made $9.2 billion last year in sales and
experienced 4.6% annual growth in 2013. The female dominated industries are facing challenges
as women still feel undervalued as customers and note that marketing and products are not
always built for them, even when it is an industry, such as the handbag and luggage, that is
supposedly meant for women. The current industry has surprisingly ignored these sentiments
even though women control $4.3 trillion of the $5.9 trillion in consumer spending in the United
States. Many women believe goods are not designed for the lifestyle of the common woman
today who is constantly on-the-go. Marketers have begun to change their marketing tactics by
gearing more advertising towards women directly19.
The handbag and luggage industry has been able to increase revenue and only experienced
a slight decrease in sales during the recession. During the recession, higher-end companies aimed
at marketing to individuals who no longer had the money to spend $300 on one handbag
purchase. Americans did not have as much disposable income to spend on luggage and
handbags. Coach, a major competitor in the industry created a less expensive line, but as a result
experienced a decrease in profit. Now, after the recession the industry has readjusted the
19 Silverstein, Michael and Sayre, Kate. "The Female Economy." Harvard Business Review. N.p., n.d. Web. 21 Apr. 2014.
27
estimates for growth and are still pleased with the expectations for the future. The industry
expects a 4.6% annual growth from the years 2013 to 2018 which will allow them to reach $11.5
billion in sales during the year 2018. The original estimate before the recession was to reach 15%
annual growth.
The industry is at the life cycle state of maturity and this could be a cause for concern for
Forward Design, however the estimates for growth still remain promising. Technology in the
industry has also not changed dramatically, but Forward Design may lead the way for changes in
the design of backpacks. The industry faces several external factors such as the number of trips
taken from the United States and how many external visitors the United States has during a given
year. The numbers of trips taken by Americans is also expected to increase due to an increase in
income and as a result consumers will be more likely to buy luggage, new handbags, and travel
bags for their trips. The increase in trips will help the industry continue to grow in the coming
years. Research also shows the industry will experience subtle changes as Generation Y gains
more consumer control. Forward Design’s market includes generation Y and may benefit from
their increase in power within the industry. Generation Y shoppers are described as
“aspirational” buyers and are always looking for the next deal. Profit growth may experience a
struggle due to the lack of options for the industry to cut expenses. Currently, 90% of the
handbags and luggage in the United States are made internationally, which means they no longer
have many other ways to cut manufacturing costs.
Forward Design may also gain a competitive edge due to industry changes. Online
shopping is already widely used and the industry expects even more of an increase in online
shopping for luggage and handbags. Forward Design is solely an online business enabling the
company to stay ahead in industry trends. Due to online shopping, consumers are now
28
completing research online and finding the product that fits their needs at a competitive price and
finishing the process by buying the good online. Consumers’ disposable income is also expected
to increase and with that, consumer confidence will increase. The industry expects an increase in
consumer spending on specialty goods in the coming years20.
Inventory Plan
The materials needed to produce the bags will come from two different suppliers. Etsy, a
global corporation, will supply the magnetic buttons that will customize with the company logo
before being attached to the bags. 21Wholesale Fabric, a five star reviewed eBay seller, is going
to supply the vinyl used to manufacture the product.22 The crucial material of the backpack is the
recycled leather that is purchased from Ali Express. The fabric is imported from China.23 These
items will all be shipped directly to Baikal Manufacturing, which is based in New York, New
York. However, to spare company costs, Forward Design has decided to utilize the services of
Baikal’s offshore location. Once manufactured, the product will be shipped to the company’s
office located at Ten Post Office Square, Boston MA, 02109. The office space has approximately
55 square feet to accommodate incoming products. When an order comes in, the product will
then be packaged and shipped to the customer using UPS’ discounted small business shipping
prices.
The product is seasonally based, which means that during some months, sales are
expected to decline and in others they will undoubtedly increase. It is predicted that during
20 IBIS World. "My Library." Millennium Web Catalog. IBIS World, n.d. Web. 27 Mar. 2014. www.ibisworld.com.helin.uri.edu/reports/us/industry/default.aspx.
21 "Snaps Closures 14mm Magnetic Silver Nickel Bag Purse Snaps Closures 30 Sets (0168)." Etsy. N.p., n.d. Web. 21 Apr. 2014. <http://www.etsy.com/listing/154864638/snaps-closures-14mm-magnetic-silver?ref=shop_home_active_3>.22 "Wholesale Bolt Fabric | EBay." EBay. N.p., n.d. Web. 21 Apr. 2014. <http://www.ebay.com/bhp/wholesale-bolt-fabric>.23 "Ar107 Sofa Recycled Leather-in Synthetic Leather from Industry & Business on Aliexpress.com." Aliexpress.com. N.p., n.d. Web. 21 Apr. 2014. <http://www.aliexpress.com/item/ar107-sofa-recycled-leather/305823230.html>.
29
August and September, back to school time, “The Jackie” backpack will sell at a high rate. The
same is expected of November and December due to the holidays, and Forward Design will
market their product as the perfect Christmas gift. Due to this information, they have decided to
order their bags based off of a monthly calculation. The numbers below are the company’s
estimates for the first year of sales.
(Month) (Stock)
January 200February 300March 250April 350May 350June 350July 350August 2,000September 2,000October 750November 1,000December 3,000
After one year, Forward Design expects to sell approximately 10,900 bags. The projected
sales for year two is to sell 15,350 bags and for year three 18,900 bags. It will take about four
weeks for the product to reach the company’s headquarters after being manufactured, so orders
will be placed one month in advance.
In order to keep track of how much inventory is needed, Forward Design is going to use
Stitch inventory software, which will cost $25 per month of use. This software was chosen
because it is a user friendly application that will most efficiently help to regulate the amount of
products kept on hand at all times. The program works in real time, leaving flexibility when it
comes to decision making and the changing of product detail. Not only will Stitch help track
inventory, it will also analyze the inventory data signaling when new product must be ordered or
30
when product is being overstocked. The software also analyzes customer preference, providing
managers an idea of which type of product is being sold the most. Stitch also has the ability to
complete accounting tasks, which will help with financing.24
When Forward Design begins to expand, Stitch will continue to be beneficial because it
has a multi-warehousing feature. This will allow Forward Design to track inventory from
multiple warehouse locations with the same software, analyzing all at the same time.
Forward Design will be using Baikal Manufacturing to make and assemble the
backpacks. Baikal has a factory located in New York, New York; however Forward Design will
use Baikal’s off shore plant to manufacture our backpacks to lower the manufacturing costs.
Forward Design will order the materials needed for the production of our backpacks. After being
ordered, the material will be shipped to Baikal Manufacturing where they will take care of the
manufacturing process. Our backpacks will be made in bulk. After Baikal is finished making the
backpacks, the backpacks will be shipped to Forward Design’s office space located in Boston,
Massachusetts. After receiving the backpacks, Forward Design will be responsible for shipping
the backpacks out to its online customers.
Forward Design will be renting out space in Boston, Massachusetts. We will be renting
from Carr Workplaces and will be located in the financial district. Carr Workplaces will provide
all needed amenities for a small startup business like Forward Design. The company will also
have an office assistant, such as a receptionist. Additionally, there will be a conference room
available for planning and designing new products.
Work Schedule: Year 1
24 "Stitch Labs." - Order Management System & Inventory Tracking Software. N.p., n.d. Web. 21 Apr. 2014.
<http://apps.shopify.com/stitch-labs>.
31
Carmela Coppola
Monday-Friday: 9AM-5PM
Saturday: 10AM-2PM
Danielle Hoyt
Monday-Friday: 9AM-5PM
Saturday: 10AM-2PM
Gianna Rosenthal
Monday-Friday: 9AM-5PM
Saturday: 10AM-2PM
Hannah Lombardo
Monday-Friday: 9AM-5PM
Saturday: 10AM-2PM
Juliana Houldcroft
Monday-Friday: 9AM-5PM
Saturday: 10AM-2PM
Work Schedule: Year 2
Carmela Coppola
Monday-Friday: 9AM-5PM
Danielle Hoyt
Monday-Friday: 9AM-5PM
Gianna Rosenthal
Monday-Friday: 9AM-5PM
Hannah Lombardo
32
Monday-Friday: 9AM-5PM
Juliana Houldcroft
Monday-Friday: 9AM-5PM
Upon the opening of Forward Design, all team members will work five days a week for 8
hours, and on Saturdays for 4 hours. A year after being in business, team members will given
Saturdays off.
Management Information Systems
Forward Design will be using Lenovo laptops operating off of Windows 8. Each laptop
will be equipped with a power cord. The computers will be used to conduct everyday business
for the company, such as marketing work, keeping track of inventory, financial planning and
analysis, and communicating with suppliers, manufacturers, and customers. Each laptop will be
equipped with a package of software that includes Microsoft Office Ultimate (Word, Excel,
Publisher, Outlook, Access, Front Page, and Powerpoint), Skype, an Antivirus Program, and
Sage 50 accounting system. The Sage 50 accounting software will allow each laptop to
simultaneously view and add to the financial accounting information.
Additional hardware for the office includes an office printer that will be synched with
each of the laptops for everyone’s use. The internet provider will supply a modem for the office
space.
The Forward Design website was originally designed by Hannah Lombardo and Juliana
Houldcroft, and will be maintained by Carmela Coppola. The website is used to inform
consumers about Forward Design’s product and business, but its main purpose is to allow
customers to make purchases directly on the site, since Forward Design is an online company.
33
Forward Design will also be using various forms of social media (Blogs, Twitter,
Instagram, LinkedIn, Facebook, Pinterest) in a marketing campaign designed to more directly
connect with their target market.
Exit Strategy
The business will be operated until it is no longer profitable, or until the current owners
agree to no longer operate the business together. Unless the company must be closed for
financial reasons, it will be run by the current owners until they feel that Forward Design would
be better run by another individual or group of people.
If Forward Design cannot pay its debt, or has not made a noticeable profit for twelve
consecutive months after the initial three years of business, the company will be shut down. All
assets will be liquidated, and all liabilities will be paid off in full before the owners may take any
possible profit. If the liabilities cannot be paid completely by the assets of the company, then the
debt will be divided equally by the owners.
Financial Section
Since Forward Design is an online business there is no limitation to the number of
customers at any given point of time. The business is affected by seasonality because it is a
backpack business. Forward Design expects the majority of sales to take place during August
and September due to the back to school shopping. Another key time during the year is in
November and December seeing as holiday shopping begins in mid-November. Smaller
increases in sales are expected to occur in April as many people choose to vacation during that
time period and may be looking for a travel bag. February also will have a small increase due to
Valentine’s Day, but the holiday will cause a minimal increase in sales.
34
The chart above shows the monthly sales that Forward Design is expected to have.
Forward Design’s estimate for sales is based on the founders’ knowledge of social media and
word of mouth. Social media can result in an amazing increase in sales as it allows company to
have access to millions of people in minutes. Through the company’s social media and Brand
Ambassador Program along with the use of our personal networks, Forward Design believes that
within the first year 10,900 backpacks will be sold. For our second year the number of bags sold
will increase to 15,350 due to the increase in the marketing budget that will allow us to access
more customers. At the end of year three the expectation is to sell 18,900 backpacks and the
increase will be due to the increase in brand recognition due to the continuation of the marketing
campaign in Lucky magazine.
Summary of Financing Needs
Forward design needs $74,000 to start the company. They are taking out a $50,000 loan
with a 3.5% interest rate from Citizen’s Bank. The other $24,000 will come from the owners,
family members, and friends. Forward Design will need $30,300 on opening day in order to pay
35
the fixed costs along with two months’ worth of inventory. It is essential to have inventory for
two months at a time because it takes four weeks for the manufacturer to ship the backpacks. The
bags themselves will cost $25.17 and the total cost of packaging is $1.87. The advertising
pamphlets that are being given to the customer along with the backpack cost $146.49 for 500
pamphlets. In addition, the total cost of shipping is $1,925 for 100 bags.
Statement of Cash Flow: 2015
36
37
38
39
We have negative cash flow in July and August because we are preparing for back to school. We expect sales to increase around September because of the demand for backpacks for back to school. This increase in sales will put as back into positive cash flow.
40
41
Statement of Cash Flow: 2016
42
43
44
45
46
47
Statement of cash flow: 2017
48
49
50
51
52
53
54
55
Forward Design Ratio analysis:
Current ratio: 35,700/25,900= 1.38
Acid test ratio: 35,700-12,600/25,900= .89
Inventory turnover: 861,000/274,353=3.14
Vera Bradley Ratio analysis:
Current ratio: 4.1
Acid test ratio: 1.4
Inventory turnover: 1.8
In comparison to the benchmark company of Vera Bradley, Forward Design has a lower
current ratio and asset test ratio. However, they have a much higher inventory turnover rate
which helps the company to run efficiently. In the years to come, Forward Design hopes to
increase its Current and acid test ratio.
Breakeven analysis:
5,353.33/79-46.58= 165.124
56
Forward design will have to sell roughly 165 backpacks to breakeven which we hope to
accomplish in the first month of sales.
57
Annotated Bibliography
Adkins, Amy. "Peachtree Accounting vs. Quicken Accounting for Small
"Ar107 Sofa Recycled Leather-in Synthetic Leather from Industry & Business on
Aliexpress.com." Aliexpress.com. N.p., n.d. Web. 21 Apr. 2014.
www.aliexpress.com/item/ar107-sofa-recycled-leather/305823230.html.
This website was used for the pricing of the leather.
Business." Chron. The Houston Chronicle, n.d. Web. 9 Apr. 2014.
The source was used for the Management Information Systems section of the business
plan. The website provided a comparison of the features of Peachtree Accounting system (now
Sage 50) and Quicken Accounting system with regard to the functions most important to a small
business.
"Backpacks." Bags, Handbags, Purses, Backpacks. Vera Bradley, n.d.
Web. 07 Apr. 2014.
The source was used in the Benchmark Company section of the business plan. The source
was used to find out the selling price and style of Vera Bradley backpacks.
Barratt, Carolyn. "How to Write an Employment Contract." wikiHow. N.p.,
n.d. Web. 11 Apr. 2014.
Brittany. Baikal Manufacturing March 2014-April 1, 2014.
Brittany was the team’s contact at Baikal manufacturing and helped provide the
manufacturing estimates and shipping costs for the product.
58
"Business Insurance Cost." Trusted Choice. N.p., n.d. Web. 20 Apr. 2014.
www.trustedchoice.com.
The website was used to learn more about the different options for insurance and the
other related costs.
The source was used in the Human Resources Plan section of the business plan. The website
provided information on how to construct an employment contract, and was referenced regarding
the formatting of the College Campus Ambassador Agreement.
"Code of Ethics Examples." YourDictionary, n.d. Web. 19 April 2014.
The source provided examples of Codes of Ethics that were referenced to make the Code
of Ethics for Forward Design.
"Company Information." L.L.Bean. L.L.Bean, n.d. Web. 07 Apr. 2014.
The source was used in the Competition section of the business plan. The source was
used to find out important information about L.L.Bean.
Conti, Alexandra. “Keds Campus Ambassador Program”. 30 September 2014
Alexandra Conti is a contact from Keds who manages the Ambassador program for the
company. She was able to provide information about the legalities of running an Ambassador
program.
"Corporate Rank Hierarchy." Hierarchy. N.p., n.d. Web. 6 Apr. 2014.
The source was used on the team management page and provided information on the
ranking and descriptions of the chief officers.
59
"Corrugated Cardboard Boxes." Pratt Plus 100% Recycled Boxes, Tape, Shipping & Packaging.
N.p., n.d. Web. 21 Apr. 2014.
The website was used for the pricing of the cardboard boxes for shipping.
“Fasten-Aiding Bandages Business Plan”. Course Reserves. Bryant University, 31 Mar, 2014.
Print.
The business plan was used as a reference for formatting.
"Corporations Division Filing Fees." Corporations: Filing Fees.
http://www.sec.state.ma.us/cor/corfees.htm#dompro (accessed April 9, 2014).
This website detailed all of the different costs to incorporate. It showed each of the
requirements and even explained that certain ones did not have a fee if they were submitted
online.
Dallmeyer, Diane. Carr Office Space. Personal Interview. 7 April 2014.
Diane Dallmeyer provided the team with information regarding the office space and the
available services.
Holland, Stephanie. “Marketing to Women Quick Facts”. SheConomy. Web. 29
March 2014. www.she-conomy.com/facts-on-women.
The source was used for the marketing section of the business plan. The website provides
basic information about how to market products to women.
IBIS World. "My Library." Millennium Web Catalog. IBIS World, n.d. Web. 27 Mar. 2014.
www.ibisworld.com.helin.uri.edu/reports/us/industry/default.aspx.
60
The source was used for the industry trends section of the paper. The database provided
insight into the industry and the future of the sector of the market.
Insurance Coverage. N.p., n.d. Web. 10 Apr. 2014
www.nationwide.com/general-business-liability-insurance-coverage.jsp
This website provided information about general liability and what is and is not covered
in this insurance policy.
Jerry. "Customer Service." Telephone interview. 01 Apr. 2014.
The source was used in the Benchmark Company section of the business plan. This was a
telephone interview with someone who works in the customer service sector at Vera Bradley. He
was interviewed to find out more about the customer service methods at Vera Bradley.
"L.L. Bean International." Company Profile. Vault Career Intelligence, n.d.
Web. 07 Apr. 2014.
The source was used in the Competition section of the business plan. The source was
used to find out more about L.L. Beans overseas expansion.
Marketing Charts Staff. “Social Networking Eats Up 3+ Hours Per Day For
The Average American User” January 9, 2013.
http://www.marketingcharts.com/wp/online/social-networking-eats-up-3-hours-per-day-for-the-
average-american-user-26049/
The article provided information for the marketing section to demonstrate the large
portion of time people spend on social networking websites.
61
"Massachusetts." Corporation. 9 April 2014.
www.incorporatefast.com/massachusetts-corporation.html
This website provided information about the requirements and time frame for incorporating as
well as what it requires the company to do.
“Mug Shots Café Business Plan”. Course Reserves. Bryant University, 31 Mar, 2014. Print.
Nickels, William G., James McHugh, and Susan McHugh. "How to Form a Business." Business:
Connecting Principles to Practice. 2nd ed. N.p.: McGraw-Hill Education, 2013. 129-32. Print.
This chapter provided insight into the benefits and downfalls of starting business as a
corporation.
Omissions Insurance. N.p., n.d. Web. 10 Apr. 2014.
www.nationwide.com/business-errors-and-omissions-insurance.jsp.
This website provided information on errors and omissions insurance from nationwide
and what this insurance policy covers.
"Open Commerce Platform (OCP)." Open Commerce Platform (OCP).
Micros Fidelio, n.d. Web. 1 April. 2014.
This source was used to find out more about how Vera Bradley operates its online business.
"Premier Packaging." Solid Color Tissue. N.p., n.d. Web. 21 Apr. 2014.
www.premierpackaging.com
The online retailer is Forward Design’s tissue paper supplier. The website was used for
pricing information.
62
Rosenhill, Kate. “How Much Does Magazine Advertisement Cost?” Small
Business Chronicle. Web. 1 April 2014. www.smallbusiness.chron.com
The source was used to find an average cost for a magazine advertisement in magazines.
"Sage 50 Accounting (formerly Peachtree Accounting) makes your
business life easier." Sage 50. Sage 50, n.d. Web. 10 Apr. 2014.
The source was used in the Management Information Systems section of the business
plan. The website provided information about the features and uses of the accounting software
Sage 50, as well as the price of said system.
"Sage 50." Find Accounting Software. Inphinet Interactive Communications
Inc, n.d. Web. 9 Apr. 2014.
The source was used in the Management Information Systems section of the business
plan. The website provided information regarding the features and functions of different Sage 50
accounting software programs.
"Sample Employment Contracts." CNM Connect. N.p., n.d. Web. 11 Apr.
2014.
The source was used in the Human Resources Plan section of the business plan. The
website provided sample employment contract formats that were referenced to create the College
Campus Ambassador Agreement for Forward Design.
Silverstein, Michael and Sayre, Kate. "The Female Economy." Harvard Business Review. N.p.,
n.d. Web. 21 Apr. 2014.
63
The information in the article was used for the marketing section to explain women’s
consumer behavior.
"Snaps Closures 14mm Magnetic Silver Nickel Bag Purse Snaps Closures 30 Sets (0168)." Etsy.
N.p., n.d. Web. 21 Apr. 2014. www.etsy.com/listing/154864638/snaps-closures-14mm-
magnetic-silver?ref=shop_home_active_3.
This provided information on the supplier for the magnetic buttons.
"Social Networking Eats Up 3+ Hours Per Day For The Average American User."
MarketingCharts. N.p., n.d. Web. 20 Apr. 2014.
The website provided a breakdown of how much time women spend on social media
websites and was referenced for deciding which social media outlets to use for the marketing
campaign.
Spiro, Josh. "How to Write a Code of Ethics for Business." Inc.com. N.p., 24 Feb. 2010.
Web. 6 Apr. 2014.
The source was used in the Code of Ethics section of the business plan. The website
provided a guide to creating a corporate Code of Ethics.
"Sticker Pricing." Pricing For Bumper Stickers. N.p., n.d. Web. 21 Apr. 2014.
The website was used for the pricing of the Forward Design bumper stickers.
"Stitch Labs." - Order Management System & Inventory Tracking Software. N.p., n.d. Web. 21
Apr. 2014. <http://apps.shopify.com/stitch-labs>.
This website was used to find an inventory software for the company to use as well as an
estimate of software costs per month.
64
"Take Advantage of the Data Breach Services Included With Your Business
Insurance." Data Breach Services| Protect Your Business Against Data Breaches and ID Theft.
http://www.nationwide.com/data-breach-services.jsp (accessed April 9, 2014).
This website described the security breach insurance that comes for free with any other
insurance package through Nationwide. It explains what this security insurance covers and what
services it also provides in event of a breach.
United States of America. Massachusetts State Government. W9 Form.
Massachusetts State Government, n.d. Web.
The W9 form for Massachusetts that the College Campus Ambassadors must sign was
found on this site.
"Wholesale Bolt Fabric | EBay." EBay. N.p., n.d. Web. 21 Apr. 2014.
www.ebay.com/bhp/wholesale-bolt-fabric.
The price for the vinyl was found on this website.
65
Ellen, Allen. Personal Interview. 19 March 2014.
How did you get started?
She was tired of schlepping things and she saw that none of
the current handbags fit her needs
What are the most popular materials you use?
For the off-shore products canvas with a polyurethane finish
so that it is easy to clean. On-shore products are made out of
reusable leather and is typically a patent leather. It is a mixed medium with a woven product.
Do you receive positive customer feedback because the products are made in the United
States?
Funny, it’s actually a no. The thing is in theory people want to buy U.S products, but because of
the dramatic price difference customers buy products made in China. If it was a comparable price
then the U.S would have a competitive edge, but that does not exist. People do not want to pay
$400 for a bag.
What is the target market for the brand?
For me our target market are special people. They are unique and different people that live
exciting lives. They live the U.S coastal lifestyle and they are women on the go. These women
read Town & Country and if they don’t live that lifestyle then they aspire to. The customers have
children. She sails and she likes to be noticed, but in a good way.
How much time does it take to make each bag? / What is the manufacturing process?
The production run takes 2 ½ months to 5 months. You have to produce at least 40 bags in one
color because we are using off-shore manufacturers. On-shore manufacturers offer good
66
opportunities because we can test things out and we don’t have to order hundreds of bags. The
last two years were difficult because of our producer. We just switched producers and so far
things have been great. The company has been running things so tightly due to the problems with
the producer. In China the producers can make anything and it is where 65% of accessories are
made.
Where does your inspiration come from?
Our prints our Annapolis architecture with fish patterns. We had floral patterns in scarves.
How many bags do you sell a year?
The total number of bags we have sold in 5 years is 1.2 million.
Is she involved in the marketing of the handbags?
We don’t have a formal marketing campaign like print advertisements, but we go to the places
where our target market goes. For example if the Junior League is having an event we go or a
horse race we are there. I kind of believe in the old adage “Be where they are”. We are making
some changes in our company so we will be focusing more on formal ad campaigns as we
expand. Since people come right into the store I deal with the customers directly. We found our
producer
through networking and it’s kind of a one contact to another type of thing.
Chammas, Marilyn. Personal Interview. 12 April 2014.
Mariyln is a personal banker at a Citizens Bank in Framingham, Massachusetts. She was able to
provide Forward Design information regarding loans for small businesses.
• Rates change everyday
• On average 3.5% for small businesses due to higher risk
• Terms depend, typically range from 36-84 months
67
• Line of credit is also offered
• Interest rates can vary from 2%-3.5%
• Application is available online
68
Hannah Lombardo9 Gibbs Street,
Framingham, MA [email protected]
508-361-3184
Education Bryant University, Smithfield, RI
o Bachelor of Science in Business Administration Management, May 2017o Bachelor of Science in Applied Psychology, May 2017
Framingham High School, Framingham, MAo Graduation June 2013
Awards/Achievements Framingham High School
o National Honor Society Bryant University
o Honors Program
Leadership Experience Class of 2013 Treasurer
o 2009-2013o Manage the bank account of the class of 2013 and revise budgets for class eventso Plan events such as the Ring Dance, Clothing Drive, Cotillion, and Prom
Catechist at St. George’s Parisho 2010-2013o Prepare class lessons and provide a positive learning environment for 2nd grade
CFF classo Accommodate students with learning disabilities
Big Sister in Big Brother Big Sistero 2011-2013o Meet with little sister weekly at the Boys and Girls Club and assist in homework
completiono Represent a positive female role model and provide guidance when needed
Member of Bryant University Honor’s Councilo 9/2013-Presento Plan community service events for Honors Program studentso Attend biweekly council meetings
Executive Board Member and on Events Committee of Collegiate Entrepreneurship Organization
o 9/2013-Presento Plan the fall and spring Elevator Pitch Competitiono Meet weekly with committee group and work together to find ways to improve
the competitiono Organize BUNEEC, an entrepreneurial conference hosted by CEO Bryant
69
Work/Volunteer Experience Camp Counselor and Party Assistant at Longfellow Children’s Center
o 2009-2013o Coordinate activities for children aged 1 month – 10 years oldo Facilitated transitions during parent/child drop off to decrease separation anxiety
and behavioral problems Campaign Worker for Jack Coffey for District Attorney
o Fall of 2010o Engaged in conversation with potential voters to educate voters about candidateo Participated in campaign events and discussed candidate platform
Intern at MA State Houseo Summer of 2012o Wrote responses to constituentso Researched upcoming legislation and created informational packets
Brand Ambassador for Keds Corporationo 2013-Presento Complete monthly assignments that create awareness about the brando Create reports each month that include feedback and general responses about their
products
70
Carmela Coppola7760 Rochester Rd
Pittsburgh, [email protected]
412-559-3290
Education Bryant University, Smithfield, RI
o Bachelor of Arts in Literature and Cultural Studies, May 2017 Vincentian Academy, Pittsburgh, Pa
o Graduation June 2013o High School Diploma 2013o International Baccalaureate Diploma 2013
Awards/Achievements Bryant University
o Honors Program
Leadership Experience Stage Manager of Vincentian Academy Spring Musical
o 2011-2013o Attended rehearsals, set buildings and committee meetings o Managed the cast and crew backstage during the shows
Work/Volunteer Experience Published Author
o Existence 2010o Deception 2012
Cashier and Salesperson for American Eagle Outtfitterso 9/2012 – 3/2013o Pittsburgh, Pa
Salesperson for Mary Kay Cosmeticso 2/2014 – Present
Volunteer at Mount Assisio 2011-2013o Assisted the elderly
71
Gianna Rosenthal715 Norwich Ave
Colchester, CT [email protected]
(860) 885-4404Education
Bryant University, Smithfield, RIo Bachelor of Science in Business Administration with a concentration in
Accounting, May 2017 Bacon Academy, Colchester, CT
o Graduation June 2013
Awards/Achievements Bacon Academy
o High honors grades 9, 10, 11, 12 Bryant University
o Honors Program
Leadership Experience Peer Advocate League (PAL)
o 2010-2013o Worked with peers, teachers, and administration to come up with various ways of
bettering both the school and community Manager of High School Girls Basketball Team
o 2011-2013o Attended both home and travel games with the team and kept stats and time at the
games
Work/Volunteer Experience Youth Service Opportunities Project (YSOP)
o 2/2011o Cooked a dinner with peers to share with a selected group of homeless individuals
in NYCo Packed and distributed food at a local food bank in the Bronx
Hostess at Café Mania o 2/2013 - Present
72
Danielle Hoyt87 Hayden Rowe St, Unit 1
Hopkinton, MA, [email protected]
508-686-6490
Education Byrant University, Smithfield, RI
o Bachelor of Science in Applied Psychology, May 2017o Bachelor of Science in Business Administration, May 2017
Hopkinton High Schoolo Graduation June 2013
Awards/Achievements Hopkinton High School
o High Honors grades 9, 10, 11, 12o Member of National Honors Society grades 11, 12o English Departmental Award 2011o Bryant Book Award 2012o AP Scholar Award 2012
Bryant Universityo Honors Programo Dean’s List Fall 2013
Leadership Experience Peer Tutor
o 9/10 – 6/11o Tutored several younger students in math and science
Counselor In Training at Circle Camps For Grieving Childreno 2010-2011o Trained to be a full counselor at the grief camp for girls who have lost a parent
President of Circle Up for Circle Camps Clubo 2014o Organized fundraising activities for Circle Camps for Grieving Children
Work/Volunteer Experience Girl Scout
o 2001-2013o Organized and participated in various community service projects
Church Youth Groupo 2008-2013
73
o Traveled on four mission trips to impoverished areas of the U.S. (VT, NC, NJ, and NY)
o Organized and participate in many community events and service opportunities Church Nursery Caretaker
o 2009-2013o Cared for children ages 0-4 during worship services
Assistant Group Leader at Kidsborough Daycare Facilityo 2/2011 – Presento Looked after children grades K-6 after school by playing games, leading group art
and cooking projects, and helping with homework, as well as cleaned the facilities.
Relay for Lifeo Member of a team 2008-2012o Captained a team 2013
Team Emily (A Dana Farber 5k Fundraising Team)o 2013-Presento Organized and participated in fundraisers to benefit the Dana Farber Cancer
Institute Member of Community Activism and Leadership Organization
o 2013-presento Participated in various campus engagement and community service events
74
Julianna Houldcroft335 Tremont Street,
Newington, CT [email protected]
860-805-5559
Education
Bryant University, Smithfield, RIo Bachelor of Arts in Literary and Cultural Studies, May 2017o Double major in Literary and Cultural Studies and Marketing, May 2017o Minor in Legal Studies; Pre-Law Program
Newington High Schoolo Graduation June 2013
Awards/Achievements
Newington High Schoolo National Honor Societyo Science National Honor Society o Math Honor Societyo History Honor Societyo Spanish National Honor Societyo Graduated in top 10% of class
Bryant Universityo Dean’s list Fall 2013 semestero Honors Program
Leadership Experience
Girl Scout Leader Assistant Girl Scouts of CTo 9/2010 – 4/2013o I lead my sisters girl scout troop where I do crafts with the girls as well as various
community service projects. Our most recent project is packaging a blanket, beanie baby, and book to give to children in DCF foster care.
Swim Instructor Aide Rocky Hill School of swimmingo 5/2010-7/2011 summerso I had to know the correct forms for the various strokes and explain them to the
children and then correct them with constructive criticism when they did it wrong. I had to change my way of teaching when I taught 5 year olds versus 10 year olds.
Project Leader for GFOB Business Plan
75
o 2/2014 – 4/2014Work/Volunteer Experience
Cashier Stew Leonard’so 8/2011-Presento I was a cashier at stew Leonard’s grocery store in Newington where I interacted
with hundreds of customers a day. I also was a birthday party host and had to play games and do arts and crafts with the kids. Before I left for school I took on the role of training new cashiers and sharing my knowledge with them.
Member of SIGMA SIGMA SIGMA sorority Member of Bryant Enactus Member of CALO Member of Colleges Against Cancer
76
Survey Results
35%
17%18%
19%
11% 1%
How Much Do You Normally Spend On A Handbag?
$20-$50 $51-$75 $76-$100 $101-$150 $151-$200 $201-$250
50%
16%
35%
Do You Prefer To Use Totes Because You See Them As Trendier Or More
Stylish?
Yes No I don't care
77
50%
16%
35%
Would You Like To Bring Refrigerated Snacks With You During The Day?
Yes No I don't care
8%
37%
18%
11%
7%
20%
What Are Your Handbags Usually Made Out Of?
Vinyl Leather Faux LeatherPatent Leather Polyester Other
78
73%
27%
Do You Sometimes View Backpacks As Bulky And/Or Ugly?
Yes No
63%6%
31%
Would You Buy A Backpack From A Local Designer Or Store?
Yes NoI don't care who makes the backpack
79
75%
8%
17%
Would Having A Lunchbox Compartment In Your Backpack That Keeps Your Food Refrig-
erated Be An Attractive Feature To You?
Yes No Maybe
73%
14%
13%
Do You Believe That Carrying A Backpack Is Easier And More Comfortable Than Carry-
ing Other Bags?
Yes No I don't know
80
21%
41%
18%
16%
4%
How Much Would You Be Willing To Pay For Our Backpack?
$20-$50 $51-$75 $76-$100 $101-$150 $151-$200
4%7%
11%
14%
18%
21%
25%
How Many Days Out Of The Week Do You Use A Larger Bag Like A Tote Or Backpack?
1 2 3 4 5 6 7
81
Your custom quote
82
& plan
TEN POST OFFICE TOWERTen Post Office Square, 8th FloorBoston, MA 02109
T: (617) 692-2900E: [email protected]
Name: Hannah Lombardo
Company: Hannah Lombardo
PLAN COSTS:
GO ALL-INCLUSIVE AND SAVE.
With our all-inclusive plan, you get everything you need in one simple, easy-to-understand package including:
· Fully furnished professional office space· 8 hours of conference room time per company· Multi-line telephone with private phone number per workstation· Internet access per workstation · Unlimited domestic/local long distance calling per workstation· Unlimited B&W copies,prints and scans per workstation · Community café with complimentary gourmet coffee, tea & filtered water· Incoming mail & custom receptionist service· Unlimited Faxing · Access to office on a 24/7 basis· Self-service use of business center including: copier, fax & overnight courier supplies
Monthly Office Charge
Option OfficeNo.
Office Type No. People
Start Date
No. ofMonths
1 839 80SF Exterior Office 1 5/1/2014 6 $1,265.002 840 155SF Interior Office 2 5/1/2014 6 $1,905.00 3 612 100SF Exterior Office 1 5/1/2014 6 $1,435.00
Additional Services á La Carte Total
Total Monthly Recurring Fees Total
Option 1 $1,265.00Option 2 $1,905.00Option 3 $1,435.00
One-Time Set-up Fee: $250 per OccupantRefundable Service Retainer: 2 x’s Monthly Office Charge
83
This quote is valid through: 4/25/2014. Office availability can only be guaranteed upon signing an Agreement.
NOTES:Editable copy in this field. This is will be additional information and specifics concerning this quote. This is not actual copy. It is placed here to indicate where actual copy will be placed at a later time. Applying one month free rent with a 12 month term.
Campus Ambassador Agreement
The Campus Ambassador Agreement (the “Agreement”), sets forth the agreement between Forward Design, with an address of 10 Post Office Square, Boston, MA, 02109, and ___________________ (the “Ambassador”), with an address of _____________________________________.
A. Forward Design is a marketer and retailer of designer women’s backpacks, and desires to engage the Ambassador to perform promotional services on behalf of Forward Design; and
B. The Ambassador desires to act as a campus ambassador for Forward Design to the public and more specifically to his/her peers on his/her college campus.
Therefore, in consideration of the mutual covenants contained herein, Forward Design and the Ambassador agree as follows:
1. Term of Agreement
a. The term of this Agreement shall commence the date hereof and continue for one academic year.
2. Termination
a. Forward Design may terminate the Agreement at any time for just cause at common law, in which case the Ambassador is not entitled to any advance notice of termination or compensation in lieu of notice.
b. Forward Design has the right to discontinue the Agreement at their sole discretion as well as if the company ceases to continue operations.
c. The Ambassador may terminate the Agreement at any time with 2 weeks’ notice.
3. Compensation
a. The Ambassador shall be compensated with free samples of Forward Design products to use in promotional activities and assignments from Forward Design.
4. Ambassador Duties and Responsibilities
a. As directed and pre-approved by Forward Design, the Ambassador will act as an ambassador for Forward Design including, but not limited to:
i. Attending a kickoff orientation event during September (exact date TBA).
ii. Conducting a minimum of one (1) campus promotional event per month of the Term
84
1. Event ideas must be submitted to and be approved by Forward Design prior to the event date.
iii. Promoting Forward Design through the Ambassador’s social media channels (e.g. Twitter, Instagram, Facebook, Youtube)
1. All social media posts must comply with the Federal Trade Commission’s Guide Concerning the Use of Endorsements and Testimonials in Advertising. This includes, but is not limited to, disclosing the Ambassador’s relationship with Forward Design
iv. Wearing and using Forward Design products regularly, and
v. Submitting monthly reports to Forward Design detailing campus activities, events, social media posts, and other activities under the Agreement.
b. These duties and responsibilities may be amended from time to time in the sole discretion of Forward Design, subject to formal notification of such changes being provided to the Ambassador.
c. The Ambassador will be responsible for securing the right to use a person or location in a photo, video, or other media.
d. The Ambassador will be responsible for complying with all laws connected to the Ambassador’s activities under the Agreement.
5. Granting of Rights
a. The Ambassador grants Forward Design the unrestricted, irrevocable right and permission to use, reproduce, publish, republish, and distribute copies of the Ambassador’s image and photographic/videographic portraits of the Ambassador or in which the Ambassador may be included, without restriction as to changes or transformations, in conjunction with the Ambassador’s own or a fictitious name and quotes and endorsements from the Ambassador of Forward Design products made through any and all media now or hereafter known for illustration, art, promotion, advertising, or any other purpose anywhere in the world.
b. The Ambassador permits Forward Design to use any printed material in connection with the above.
c. All work created, developed, or produced by the Ambassador under the Agreement will be the sole and exclusive property of Forward Design. The Ambassador irrevocably grants and transfers to Forward Design the entirety of the rights, title, and interest of every kind, including, without limitation, all copyrights and all rights incidental, subsidiary, ancillary or allied thereto, in and to all Work of the Ambassador under the Agreement. The Ambassador irrevocably grants and transfers to Forward Design the rights to use above Work in any and all media without compensation.
d. The Ambassador warrants that all the Work is his/her own original work, and he/she is the exclusive owner of all intellectual property in the Work and the use of said Work by Forward Design will not infringe upon the intellectual property rights, publicity rights, or other rights of any third party.
85
6. Restrictive Covenant
a. The Ambassador will not communicate, divulge or discuss information relating to the business aspect of the company to any person, corporation, company or firm while under the employment of Forward Design or following termination of such employment, whether through the termination of the employment of the Ambassador by Forward Design or the voluntary withdrawal by the Ambassador from the Forward Design Campus Ambassador Program.
7. Indemnification
a. The Ambassador will indemnify and hold harmless Forward Design with respect to all liability, loss, damage, claims, actions, and expenses based upon property damage, personal injury (including death), the performance or any failure by the Ambassador to perform his/her obligations under the Agreement, or any breach of any warranty made by the Ambassador in the Agreement.
8. Interpretation of Agreement
a. The validity, interpretation, construction and performance of this agreement shall be governed by the Laws of the State of Massachusetts and the Laws of the State of _____________, in which the Ambassador attends university.25
_____________________ ______________________ ________
(Ambassador Signature) (Ambassador Name Printed) (Date)
_____________________ ______________________ ________
(Employer Signature) (Employer Name Printed) (Date)
Supplies
Tissue Paper for Packaging
$21.55 for a package of 480 sheets
Each Backpack is packaged with 4 sheets of tissue paper.
Cost: $0.17
Free shipping from company
https://www.retailpackaging.com/categories/102-solid-color-tissue
25 Conti, Alexandra. “Keds Campus Ambassador Program”. 30 September 2014
86
Shipping Box
14L X 14W X 16D 100% Recycled Corrugated Box
$422.50 for 250 boxes
$1.69 per a box
Free Shipping from company
www.prattplus.com
Bumper Stickers
$0.29 per a sticker when company orders 2000 bumper stickers
Free Shipping from company
3"x4.5" Oval
(B/W or color withno uploaded graphics)
Quantity Price
1 $4.65
2 $6.45
5 $11.95
10 $15.95
25 $27.95
50 $37.95
100 $54.95
250 $93.95
87
500 $172.95
750 $233.95
1000 $299.95
1500 $448.95
2000 $592.95www.makestickers.com
Snaps Closures 14mm Magnetic Silver Nickel Bag Purse Snaps Closures 30 Sets
Free Shipping on bulk orders
Buckles
Vinyl Fabric
88
Recycled Leather
www.aliexpress.com
Team Pledge
We as a team promise to respect one another as we work through the projects over the
course of the semester. We will work together as a team to accomplish each task and help each
other when we are struggling. Each of us will complete assignments on time and also respect one
another’s schedules. We will only meet as a team. We promise to always have fun at our
meetings while balancing work at the same time. CHJGD will work to get to know one another
on a personal level which will help us work more effectively as a team. Each person also
promises “To Keep Calm and Carry On”.
89