7/15/20

1

1

Getting Started withSOCIAL MEDIA

Communications Commission

2

Training Agenda

1. Best Practices for PTA Social Media Accounts2. Determining which Social Media Channel is Best for your PTA3. How to Create Engaging Social Media Posts4. New Social Media Kits from the California State PTA

Communication Commission to support communication leaders.5. Extensive Q&A session

Communications@catpa.org

3

7/15/20

2

Resources & Digital Handouts to Download

Communication in the California State PTA Toolkit

Communication Guides and Resources on CAPTA.ORG and PTA.ORg

bit.ly/July2020CAPTA_CommsTraining

Handout for this training

Slide Deck (notes version)

4

Reminder: submit your questions for our presenters at

the end in the Q&A box

5

Best Practices for Social Media Accounts

6

7/15/20

3

Tip 1: Accounts Should be PTA Owned

7

Tip 2: Accounts Should be Secure

8

Tip 3: Monitoring

9

7/15/20

4

Tip 4: Suggested Posting Guidelines

10

Tip 5: Be Responsive … to Everyone

bit.ly/National_PTA_Negative_Comments

11

Tip 6: Getting Approvals

12

7/15/20

5

Reminder: submit your questions for our presenters at

the end in the Q&A box

13

Which Social Media Channel is Best for Your PTA?

14

Audience: Know who you’re talking to!

15

7/15/20

6

Facebook Audiences:

16

Twitter Audiences:

17

Instagram Audiences:

18

7/15/20

7

Branding Your PTA

Your Unit, Council, or

District name here!

19

20

Reminder: submit your questions for our presenters at

the end in the Q&A box

21

7/15/20

8

Creating Engaging Social Media Posts

22

Creating Content for Facebook

23

Tip: Take Advantage of Already Approved Content

bit.ly/CAPTA_GreenYellowRed_Content

24

7/15/20

9

Top Facebook Tip: Use Events!

Post Ideas: Photo Albums/Live videosCurrent eventsDeadlines/RemindersInfographicsQuestion of the DayPollsInspirational QuotesRe-share

25

Creating Content for Instagram

26

Top Instagram Tip: Use “Link in Bio Feature”

Post Ideas: Pictures of members

(not stock photos!)Behind the scenesPerson of the week/monthInspirational QuotesPollsAnnouncementsFun!

27

7/15/20

10

Creating Content for Twitter

28

Twitter Tip 1: Shorten your links with bit.ly

Twitter Tip 2: No need to use RT at the beginning of your Tweet

Twitter Tip 3: If you get creative with hashtags, check them!

Post Ideas: AdvocacyPress ReleasesEvent/ActivitiesAnnouncementsMemberPerks/benefitsInformationPolls

29

Reminder: submit your questions for our presenters at

the end in the Q&A box

30

7/15/20

11

Creating Effective Images

31

Demo 1: Canva.com

32

Demo 2: Adobe Spark

33

7/15/20

12

California State PTA Social Media Kits

Sneak

Peek!

34

35

Q&A

36

7/15/20

13

Thank you!

37