getting more out of social with focus on social comfort - ia summit 2012
TRANSCRIPT
Getting More Out of Social with Focus on Social ComfortThomas Vander Wal - InfoCloud Solutions, Inc.
26 March 2012IA Summit 2012 :: New Orleans, Louisiana
Who is Thomas?
Non-digital Story
Commonwealth Club of California
Understanding Social Software for Mainstream Adoption
“I don’t want to be the company idiot!”
Look to human social interactions
Social Scripts
Rethink how tools map to human needs
What is Trust?
Too many components to trust
Stop using the term trust
Encourage the use of words that describe trust
Respect Comfort
Dependable Valued
Honest
Consistent
BelievableLoved
Treasured
Etcetera...
Social Comfort
3 Parts of Social Comfort
• People
• Tools
• Content
Social Comfort with People
Elements of Social Software
Identity Object
Presence
Collaboration
Actions
Groups
Sharing
ReputationRelationships
Conversation
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
Who Are These People?
Paradox of Familiarity
• Familiarity through working together
• Familiarity through reputation
• Hallway familiarity
Building Comfort with People
• Similar interest
• Similar life stories
• Similar experiences
Consumating’s “Quirkiness Factor”
Transparency
Profiles
Build profiles from the viewers perspective
What are things that would erode comfort?
Social Comfort with Tools
Walled Gardens vs. Open Sharing
Sharepoint default
Lack of comfort with open sharing
Comfortable spaces with permeable walls
Social Reticence of a Click
“How broadly are my activities shared”
“What do others think ‘this’ means”
What do the features and functions of the
tools/service do?
When we...
Offer
Hold On
Interest
Approve
Social Progressions
Spark
Campfire
Bonfire
Torch
Social Comfort with Content
100% of content that is potentially sharable
Content Sharing Paradox
When people need to find “others like me”
This is often the trigger eroding fears around
social comfort
The more personal the issue, the more difficult
it is to attain social comfort
Externally Focussed Social Empathy
• Sharing may hurt others
• Not wanting to “rock the boat”
• Whistle blowing concerns
Social Comfort as a Whole
Thank You!
Credit of Other’s Photos
• Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
InfoCloud Solutions, Inc. - 2012
URL: http://infocloudsolutions.comE-mail: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud