GET YOUR MESSAGE TO MILLENNIALS

9 Tech Tools That Talk to Students

NOW TRENDING …

CHALLENGES

44% say GCC does not tell them about non-academic support

29% say GCC does not tell them about social support

*Noel-Levitz Student Satisfaction Inventory, 2013

*Community College Survey of Student Engagement (CCSSE) 2011

#1 Top Challenge:Communicate financial aid process and deadlines

Meet GCC Strategic Plan Goal to provideaccess to education that supports changingstudent demographics

Meet GCC and District Strategic Enrollment Management Goals:

To Retain: Increase communication from GCC to student about academic progress and support programs.

To Increase Persistence:Develop a student outreach process for contacting continuing and potential returning students

WILL IT WORK?

1. SOCIAL MEDIA

29,890 followers

2. MOBILE APP

4,848 downloads

47% of teens have a smartphone (Pew Research, 2014)

3. ROBO CALLSS14 students who received a Robocall were 23% more likely to re-enroll in Fall.

Cost of .04 cents per call

4. TEXT MESSAGING

**opt outs are fewer and fewer**high initial response due to students learning about the new communication tool

12.9% initial response rate

Opt-outsgradually declining

5. TARGETED EMAILS

Focused

Personalized

Purposeful

6. BLOGS

115,067 views

7. WEBSITE OPTIMIZATION

In 2-year span: 11% increase in new visitors 2% increase in page views

8. CAMPUS TV CONTENT

7 screens branded as Gaucho TV

• critical deadlines

• weekly events

• academic support (library, tutoring)

9. RAVE EMERGENCY MESSAGES

OUTCOMES TO DATE• Exponential growth and consistent conversation Guiding positive sentiment

• Changing tone to student-friendly language

• Creating advocates on campus

Heidi Capriottiheidi.capriotti@gccaz.edu

Raechel Megahanraechel.megahan@gccaz.edu