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TRANSCRIPT
GENERATION
GUIDE
Understanding Millennials and Gen Z
Presenter & Guest BackgroundMillennialsGen ZMarketing StatsPair & ShareTed Talk
THE PLAN
MARISSA STEIMEL
ASSOCIATE DIRECTOR OF
ADMISSIONS
GENERATION BREAKDOWN
SILENT
GENERATION
1937-1945
BABY
BOOMERS
1946-1964
GENERATION
X
1965-1979
MILLENNIALS
1980-1995
GENERATION
Z
1996-2010
MILLENNIALS - THE OPTIMISTS
MILLENNIAL STATS
90%Participate in loyalty
reward programs.Stay updated onbrands through
social media.
Check emails, texts,and social mediaaccounts before
getting out of bed.
77% 60%
GEN Z - THE REALISTS
GEN Z STATS
17%Prefer in-personcommunicationswith managers.
By 2020, the numberof Gen Z consumers.
Want to start abusiness and hire
others.
51% 40%
MILLENNIAL MARKETING
89%Don't trusttraditional
advertising.
Can be found onFacebook.
Trustrecommendationsfrom friends andfamily more thanclaims by brand.
84% 90% 85%Own smartphones. Willing to promote
products or servicesthrough social
media in exchangefor rewards.
44%
GEN Z MARKETING
70%Positively impactthe future of the
world andparticipate in
social activism.
Prefer to see realpeople in ads
because they trustinfluencers and
find them relatable
Watch YouTubefor 2-4 hours
every day.
60% 63% 89%Will promote a
brand if theexperience was
positive - quick &convenient.
Showed interest incontributing ideasto brands - likely to
give feedback orreviews online.
44%
HOW CAN YOU UTILIZE THIS INFORMATION?
PAIR & SHARE
GENERATION Z: MAKING A DIFFERENCE
THEIR WAY
TED TALK
ALWAYS REMEMBER!
- SIMON SINEK, AUTHOR AND
ORGANIZATIONAL CONSULTANT
PEOPLE DON'T BUY WHAT YOU DO;THEY BUY WHY YOU DO IT.
