GET YOUR MESSAGE TO MILLENNIALS
9 Tech Tools That Talk to Students
NOW TRENDING …
CHALLENGES
44% say GCC does not tell them about non-academic support
29% say GCC does not tell them about social support
*Noel-Levitz Student Satisfaction Inventory, 2013
*Community College Survey of Student Engagement (CCSSE) 2011
#1 Top Challenge:Communicate financial aid process and deadlines
Meet GCC Strategic Plan Goal to provideaccess to education that supports changingstudent demographics
Meet GCC and District Strategic Enrollment Management Goals:
To Retain: Increase communication from GCC to student about academic progress and support programs.
To Increase Persistence:Develop a student outreach process for contacting continuing and potential returning students
WILL IT WORK?
1. SOCIAL MEDIA
29,890 followers
2. MOBILE APP
4,848 downloads
47% of teens have a smartphone (Pew Research, 2014)
3. ROBO CALLSS14 students who received a Robocall were 23% more likely to re-enroll in Fall.
Cost of .04 cents per call
4. TEXT MESSAGING
**opt outs are fewer and fewer**high initial response due to students learning about the new communication tool
12.9% initial response rate
Opt-outsgradually declining
5. TARGETED EMAILS
Focused
Personalized
Purposeful
6. BLOGS
115,067 views
7. WEBSITE OPTIMIZATION
In 2-year span: 11% increase in new visitors 2% increase in page views
8. CAMPUS TV CONTENT
7 screens branded as Gaucho TV
• critical deadlines
• weekly events
• academic support (library, tutoring)
9. RAVE EMERGENCY MESSAGES
OUTCOMES TO DATE• Exponential growth and consistent conversation Guiding positive sentiment
• Changing tone to student-friendly language
• Creating advocates on campus
Heidi [email protected]
Raechel [email protected]
