social media 101: tips to get started
TRANSCRIPT
Rotary PR Workshop Module 2:
Social Media 101Tips on using social media to raise the profile of your club,
attract new members and start conversations
By Julian Matthews,Trinetizen Media
www.trinetizen.com
What’s next
• 7 Case studies
• 10 tips on Google search
• 23 tips on blogging
• 5 steps to post audio online
• 5 tips on photos
• 5 tips on posting videos on YouTube
• 10 tips on Facebook
• 5 tips on microblogging: Twitter
Social media and the banana leaf
Digital banana leaf
1st Multimedia President
Case study 1: Using Flickr.comMemories come alive in photos
• The Star, Sept 19, 2007: The 1957 Photo Album project organised by StarMetro together with Federal Hotel Kuala Lumpur received close to 150 photographs.
• Launched in June ’07 it was held for over 12 weeks.
• The photo album was available for viewing at the Federal Hotel Kuala Lumpur or by visiting www.flickr.com/photos/the1957album
Case study 2: http://www.chevroncarsblog.com/
Case study 3: http://www.adoptapilot.blogs.com
Case study 4: Southwest Airlines viral video contest
1. US airlines Southwest asked people to post a 20-second clip of something embarrassing or humiliating happening to them, with the winning video to be used in Southwest's official "Wanna Get Away" campaign.
2. Contestants signed up and posted video at http://www.youtube.com/group/Southwestcontest
3. Winning videos and honourable mentions were cross-posted at www.southwestwannagetaway.com.
Case study 5: Doritos chips• Doritos’ “Crash the Super Bowl” contest
encouraged wanna directors to produce an ad that would be aired during Super Bowl 2007.
• More than 1,000 submissions were uploaded to Yahoo! Video and Jumpcut, and voted on by consumers at CrashTheSuperBowl.com
• Two winners were aired: ‘Live The Flavor’ and ‘Check Out Girl’.
Dale Backus, 21, and Wes Phillips, 22, shot the 30-second spot, featuring Dale’s wife Cori, with borrowed equipment, a skateboard
and total expenditure of 12 dollars. They were awarded a prize of $10,000 and a trip to the Super Bowl in Miami, where the winning entry was announced and aired during the game for est. US$1.25m.http://www.crashthesuperbowl.com/
Production cost: US$12
10 Google Tips1. Capitalization and quotation marks: Google searches are
NOT case sensitive. Searches for abdullah badawi, Abdullah Badawi, and aBdUlLAh BaDaWi will all return the same results.
Use “quotes” or + or - sign to include/exclude words.
Eg: “rotary ampang”, rotary +ampang, rotary -ampang
2. Limit to .my sites
Example 1: rotary site:org.my
Example 2: “abdullah badawi” site: gov.my
3. Either OR. If you want to include either this or that in result list, use the OR operator (must be upper-case):
Example: "siti nurhaliza" OR "datuk khalid” site:my (Leave out the OR, Google returns pages that include both terms)
4. Try searching Groups, Images, Blogs
5. Finding specific FiletypesGo to Google > Advanced Search.Try finding Acrobat (pdf), Powerpoint (pps), Word (doc)
Excel spreadsheet (xls) files. Eg: grants filetype:pdf site:rotary.org
6. Older stuffTry Google Cached, or www.archive.org
7. Alternate query types: info: link: related: (no space)
8. Tools: Calculator, Dictionary, Metric/Currency Conversion
Metric system. Eg 1: 233 square feet in square meter OR 233 sq ft =? sq mEg 2: define: dodecagon Eg 3: currency of Brazil in Malaysian moneyEg 4 :3.578 USD in MYREg 5: 5.6 million British pounds in MYREg 6: half a cup in teaspoons9. Movie, music finderEg: movie: clooney OR music: “norah jones”10. PhonebookEg: Brad, Pitt, LA OR rphonebook: Brad Pitt LA
#Bonus tipMonitor specific keyword with Alerts
• Google Alerts: http://www.google.com/alerts
• Yahoo Alerts: http://alerts.yahoo.com
Eg: Yahoo sends pop-up alerts if you are on
Messenger + email
RSS• Rich Site Summary/Really Simple Syndication is a
method to syndicate your web content out to users.
• Using RSS files, you can create a feed that supplies headlines, news, blog posts, comments, forum threads, photos, audio files, and even video to your “subscribers”.
• Subscribers can use a dedicated software called an RSS reader or aggregator to “pull in” all their favourite web content into one location and scan quickly. Current browsers come with integrated RSS readers.
• Users can also use a web-based aggregator to pull-in feeds that are constantly updated and view a web page of feeds. Eg: Bloglines, Google Reader, Netvibes
FEED ME!
Needs of website
Blogging
Create a free blog
Set up your own blog
8 Blogging tips#1. Frequency: Once weeklyRule of thumb is to blog at least once a week. Do it tag team style, so you can keep it fresh and updated. #2. RSS: Make it easy to subscribe
#3. Track visitors:Blogger: Use Google Analytics tracker to track number of blog visitors WordPress: Stats on Dashboard, or use independent tracker eg: http://extremetracking.com or Google: “free trackers”
8 Blogging tips#4. Promote, promote, promoteUse Facebook My Blog app to automate blog post updates, use Twitter, heads-up to other bloggers.#5. Link outLink to related articles within, link to articles you are commenting about, link your pics to the article you refer, link to major news sites, A-list bloggers, update your blogroll.#6. Track popular posts, subscribe to feedsUse Digg, delicious, slashdot.org, Alltop, uClue.de#7. Moderate comments, respond, thank visitorsDelete the nasties, banish trolls and spammers#8. Blogging takes time and effortDon’t give it up so easily. Be patient.
15 Blog post ideas1. Archive weekly newsletter
2. Do profile on “Member of the Month”.
3. Do event promo on project of the month
4. List 5 or 10 ideas, trends, or thoughts
5. Link bait: Publish a list of links on a specific subject
6. Relate a recent experience, or anecdotal story
7. Answer questions you received recently
8. Comment on other blog posts
9. Turn a press release into a blog post, eg: the insider view of a project
10. Trade guest posts with other Rotary clubs
11. Post pictures or video of recent event
12. Record audio of speaker, or speech and post
13. Embed presentation
14. Embed Rotary video from YouTube
15. Post slideshow of recent project or event
Podcasting
A podcast is a web feed of audio or video files placed on the Internet for anyone to download or subscribe.
HOW TO PODCAST: Five easy steps
1. Plug a headset with earphone and microphone into your computer.
2. Install the free Audacity MP3 recorder from http://audacity.sourceforge.net/
3. Download LAME from http://lame.buanzo.com.ar/Unzip it and note where the file lame_enc.dll is on your computer.
4. Make a recording, then save it as an MP3 file5. Create an RSS feed using a Podcast RSS Feed Generator*
and upload to your website or post to a podcast host.
*http://podcastgen.sourceforge.net http://www.tdscripts.com/webmaster_utilities/podcast-generator.php
Podcast catchers• iTunes
http://www.apple.com/itunes/
• Juice
http://juicereceiver.sourceforge.net/
• Doppler
http://www.dopplerradio.net
• Basic podcasting software
http://www.how-to-podcast-tutorial.com/13-basic-podcasting-software.htm
Podcast links• http://www.how-to-podcast-tutorial.com• http://podcast.thestar.com.my• http://audio.weblogs.com• http://www.podcast.net• http://www.odeo.com• http://www.podcastingnews.com• http://www.itconversations.com• http://thisweekintech.com• http://www.apple.com/itunes/podcasts• http://penanghokkien.com• http://www.bbc.co.uk/radio/waystolisten/podcasts/guide• http://www.audblog.com
Case Study 6 : Robert Scoble
"He has succeeded where small armies of more conventional public-relations types have been failing abjectly for years; he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world,“ The Economist
Case study 6: Scobleizer
• Posted 700 videos of employees in 60,000-staff company
• Videos shot with US$750 camera without any scripting, little preparation, editing
• Posted at channel9.msdn.com
Case study 7: Viral videoshttp://www.willitblend.com
• 6 million views in 5 days
• Was 3rd most viewed video on YouTube
• 2006 revenue up 43%
• Blendtec, little-known blender company spends US$50 to make unusual video
Start a YouTube channel
http://www.youtube.com/t/ngo_tips
The Pope’s on YouTube
http://www.youtube.com/rotaryinternational
Tips on posting video on YouTube
• Keep it short: 3 minutes max.• Homemade is fine: be creative.• Title and tags must have descriptive keywords
that pull-in viewers.• Resize to 640x480 res: QuickTime .mov,
Windows .avi, .mpg, .3gp or mpeg4 (Divx, Xvid) with mp3 audio.
• Try making slideshows using MS Photostory:http://www.microsoft.com/windowsxp/using/digitalphotography/PhotoStory/default.mspx
Useful YouTube links• General help
http://www.google.com/support/youtube/• YouTube Help videos
http://www.youtube.com/user/YouTubeHelp• Ten Ways You Can Use YouTube To Promote Your
Online Content http://www.masternewmedia.org• YouTube Marketing
http://www.youtubemarketing.net• 50 YouTube tricks and tips
http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks
Tips on Photos• People like seeing people online. • Buy a decent digital camera• Always upload in smaller sizes: 800x600 or smaller,
150KB or smaller, unless you plan to allow users to print
• Use Picasa to edit: http://picasa.google.com, picasaweb.google.com (Caveat: Picasa automatically makes duplicates of your pics, so if you have many pics in hard-disk, empty My Pictures folder, and manually import)
• Use free sites: Flickr, Fotki, Photobucket, Facebook. Or pay minimum annual: Eg: SmugMug:US$40/year, Fotki: US$25/year
10 Facebook Tips• Start a group or fan group: Keep it public, you
have option to kick out members • Leverage on members, existing friends, use app
to invite Yahoo Mail, Gmail friends.• Promote events, projects, meetings, your blog,
your website.• Use apps to automate stuff: blogposts, Twitter
updates, invites.• Tag all photos and videos, encourage others to
tag their photos with “Rotary ABC”. Divide photos into albums.
Facebook Tips• Don’t overdo the silly things or clog up your
wall with funny YouTube videos
• Address new non-Rotarian friends with personal messages
• Have two or three admins as backups
• Link to like-minded groups: eg Breast Cancer Awareness, Eradicate Polio.
• Use privacy settings to divide group once you have mastered various apps
Link: http://social-media-university-global.org/
Breaking news before news media
#bushfires on Twitter
Incoming president
Sample tweets from Obama
Mumbai Attacks: 960 tweets/min
First photos were posted on Flickr by a citizen journalist
Sample tweets during Mumbai attacks
www.twitter.com/rotary
Twitter tips• Listen: Follow popular tweeters first
• Share: Find great stuff to share
• Be authentic
• Be active! No one is interested if your last tweet was from several months ago.
• Don’t hard sell: If you are plugging your own product or service, say so
1. Messages are not conversations.
2. Participate.
Hint: Share some stuff.
3. Start conversations.
Attribution: Some of the material used here was taken from a presentations by Martha Z Kagan and Shantanu Adhicary
Julian Matthewse: [email protected]
w: trinetizen.comb: trinetizen.com/blog
t: twitter.com/trinetizenm: +60-12-915-9528