germany and its culture

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    DEUTSCHLAND

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    GERMANY

    Capital : Berlin

    Official Language : German Language

    Population : 8,17,26,000

    States : 16

    Area : 3,57,021 sq. km

    Ethnic groups : 81% Germans,7% other

    Europeans,4% Turks,2%Asian,6% others

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    Languages :GermanTurkish, Kurdish, Polish, Russian

    Ethnic Make-up : German 91.5%, Turkish2.4%, other 6.1%

    Religions : Protestant 34%, Roman

    Catholic 34%, Muslim3.7%, other 28.3%

    German Currency is EURO

    1 EUR = 70.74 INR

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    It is the second largest exporter and third

    largest importer of goods.

    Service sector contributes approximately 71%

    of the total GDP, industry 28%, and agriculture

    1%.

    Germany has the world's fourth largest

    economy by nominal GDP

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    COMMUNICATION

    Germans are very private

    Titles are very important

    shake hands at both the beginning and end of a

    meeting

    Business decisions are not made over the phone

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    Gift Giving Etiquette

    If you are invited to a German's house, bring a gift such

    as chocolates or flowers.

    Yellow roses or tea roses are always well received.

    Do not give red roses as they symbolize romanticintentions.

    Do not give lilies as they are used at

    funerals.

    If you bring wine, it should be imported, French orItalian.

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    Dining Etiquette

    Arrive on time as punctuality

    indicates proper planning.

    Never arrive early.

    Never arrive more than 15 minutes later thaninvited without telephoning to explain you have

    been detained.

    Send a handwritten thank you note the followingday to thank your hostess for her hospitality.

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    Business Meeting Etiquette

    Appointments are mandatory and should be

    made 1 to 2 weeks in advance.

    Meetings adhere to strict agendas, including

    starting and ending times.

    Although English may be spoken, it is a good idea to hire an

    interpreter so as to avoid any misunderstandings.

    There is a strict protocol to follow when entering a room:

    . The eldest or highest ranking person enters the room first.

    . Men enter before women, if their age and status are roughly

    equivalent.

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    DO take plenty of business cardswith you and ensure they include

    full details of your background,

    qualifications, and titles.

    DO maintain direct eye-contactwhen addressing Germancolleagues, especially during initial

    introductions.

    DO use the formal version of you(Sie), unless someone specificallyinvites you to use the informal

    It is usually best to let your

    German counterpart take

    the initiative of proposing the

    informal form of address

    DONT discuss personal mattersduring business negotiations, as this is

    considered to deviate from the task at

    hand.

    DONT try to surprise them.Germans do not like surprises.Sudden changes in business

    transactions, even if they may

    improve the outcome, are

    unwelcome.

    DONT use exaggerated or indirectcommunication styles during business

    meetings with you German

    counterparts. It creates an impression

    of insincerity.

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    Hofstede Model of Germany

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    POWER DISTANCE

    Power distance is defined as the extent to which the less

    powerful members of institutions and organizations within

    a country expect and accept that .

    Highly decentralized and supported by a strong middle

    class

    Germany is not surprisingly among the lower power

    distant countries (score 35).

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    Individualism

    The fundamental issue addressed by this dimension is thedegree of interdependence a society maintains among itsmembers .

    The German society is a truly individualistic one (67).

    Communication is among the most direct in the worldfollowing the ideal to be honest, even if it hurts and bythis giving the counterpart a fair chance to learn from

    mistakes.

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    Masculinity / Femininity

    The fundamental issue here is what motivates people,

    wanting to be the best (masculine) or liking what you do

    (feminine).

    With a score of 66 Germany is considered a masculine society.

    Performance is highly valued.

    People rather live in order to work and draw a lot of self-

    esteem from their tasks.

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    Uncertainty avoidance

    The extent to which the members of a culture feelthreatened by ambiguous or unknown situations .

    Germany is among the uncertainty avoidant countries

    (65).

    Details are equally important to create certainty that acertain topic or project is well-thought-out.

    Germans prefer to compensate for their higheruncertainty by strongly relying on expertise.

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    Long term orientation The extent to which a society shows a pragmatic future-

    oriented perspective rather than a conventional historicalshort-term point of view.

    Societies with a short-term orientation generally exhibit great

    respect for traditions, a relatively small propensity to save,impatience for achieving quick results, and a strong concern

    with establishing the Truth i.e. normative .

    The Germans score 31, making it a short term orientationculture .

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