germany and its culture
TRANSCRIPT
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DEUTSCHLAND
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GERMANY
Capital : Berlin
Official Language : German Language
Population : 8,17,26,000
States : 16
Area : 3,57,021 sq. km
Ethnic groups : 81% Germans,7% other
Europeans,4% Turks,2%Asian,6% others
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Languages :GermanTurkish, Kurdish, Polish, Russian
Ethnic Make-up : German 91.5%, Turkish2.4%, other 6.1%
Religions : Protestant 34%, Roman
Catholic 34%, Muslim3.7%, other 28.3%
German Currency is EURO
1 EUR = 70.74 INR
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It is the second largest exporter and third
largest importer of goods.
Service sector contributes approximately 71%
of the total GDP, industry 28%, and agriculture
1%.
Germany has the world's fourth largest
economy by nominal GDP
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COMMUNICATION
Germans are very private
Titles are very important
shake hands at both the beginning and end of a
meeting
Business decisions are not made over the phone
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Gift Giving Etiquette
If you are invited to a German's house, bring a gift such
as chocolates or flowers.
Yellow roses or tea roses are always well received.
Do not give red roses as they symbolize romanticintentions.
Do not give lilies as they are used at
funerals.
If you bring wine, it should be imported, French orItalian.
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Dining Etiquette
Arrive on time as punctuality
indicates proper planning.
Never arrive early.
Never arrive more than 15 minutes later thaninvited without telephoning to explain you have
been detained.
Send a handwritten thank you note the followingday to thank your hostess for her hospitality.
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Business Meeting Etiquette
Appointments are mandatory and should be
made 1 to 2 weeks in advance.
Meetings adhere to strict agendas, including
starting and ending times.
Although English may be spoken, it is a good idea to hire an
interpreter so as to avoid any misunderstandings.
There is a strict protocol to follow when entering a room:
. The eldest or highest ranking person enters the room first.
. Men enter before women, if their age and status are roughly
equivalent.
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DO take plenty of business cardswith you and ensure they include
full details of your background,
qualifications, and titles.
DO maintain direct eye-contactwhen addressing Germancolleagues, especially during initial
introductions.
DO use the formal version of you(Sie), unless someone specificallyinvites you to use the informal
It is usually best to let your
German counterpart take
the initiative of proposing the
informal form of address
DONT discuss personal mattersduring business negotiations, as this is
considered to deviate from the task at
hand.
DONT try to surprise them.Germans do not like surprises.Sudden changes in business
transactions, even if they may
improve the outcome, are
unwelcome.
DONT use exaggerated or indirectcommunication styles during business
meetings with you German
counterparts. It creates an impression
of insincerity.
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Hofstede Model of Germany
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POWER DISTANCE
Power distance is defined as the extent to which the less
powerful members of institutions and organizations within
a country expect and accept that .
Highly decentralized and supported by a strong middle
class
Germany is not surprisingly among the lower power
distant countries (score 35).
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Individualism
The fundamental issue addressed by this dimension is thedegree of interdependence a society maintains among itsmembers .
The German society is a truly individualistic one (67).
Communication is among the most direct in the worldfollowing the ideal to be honest, even if it hurts and bythis giving the counterpart a fair chance to learn from
mistakes.
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Masculinity / Femininity
The fundamental issue here is what motivates people,
wanting to be the best (masculine) or liking what you do
(feminine).
With a score of 66 Germany is considered a masculine society.
Performance is highly valued.
People rather live in order to work and draw a lot of self-
esteem from their tasks.
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Uncertainty avoidance
The extent to which the members of a culture feelthreatened by ambiguous or unknown situations .
Germany is among the uncertainty avoidant countries
(65).
Details are equally important to create certainty that acertain topic or project is well-thought-out.
Germans prefer to compensate for their higheruncertainty by strongly relying on expertise.
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Long term orientation The extent to which a society shows a pragmatic future-
oriented perspective rather than a conventional historicalshort-term point of view.
Societies with a short-term orientation generally exhibit great
respect for traditions, a relatively small propensity to save,impatience for achieving quick results, and a strong concern
with establishing the Truth i.e. normative .
The Germans score 31, making it a short term orientationculture .
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