geolocation and business
DESCRIPTION
A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.TRANSCRIPT
Geolocation and Business
Kenneth SharpTriage Hospitality Ltd.
• Me• What• History• Users• Information• Trends• Future• Issues
Welcome?
• 23 Years in Tourism & Hospitality• BA Hotel & Catering Management• Diploma in Company Direction• Cornell University Certificates in
Executive management Development & Executive Leadership
• Chef to VP Sales & Marketing EMEA• London, Midlands, Indonesia,
Massachusetts, Belfast• Chaired London eMarketing
Conference
Ken Sharp?
My Aim
What is it?
Geolocation, also called geotagging, is the practice of associating a digital resource with a physical location.
Location information is typically given in terms of latitude and longitude coordinates, which can pinpoint any place on the planet with a high degree of precision.
What is it?
Geolocation, also called geotagging, is the practice of associating a digital resource with a physical location.
Location information is typically given in terms of latitude and longitude coordinates, which can pinpoint any place on the planet with a high degree of precision.
• First made available for consumers on May 1st 2000
Using multi-billion dollar satellites for glorified treasure hunts
Global Positioning System?
Sat Nav
I SAID TURN LEFT NOW!
• Relied on internal map(until recently)
Sat Nav?
For the first time, you and your location were connected to the internet, instead of relying on the units internal maps.
Contextual and Social
GPS Enabled Phones?
The vast information of the web is now tied to PLACE
Through Geolocation and social media anyone can “see” things that were previously hidden
World 2.0?
•GPS•Manual•Browser Request•IP Address•Control Plane Location•GSM Location•Bluetooth•RFID•Wi-Fi
How Does it Work?
Used to be Who are you?
What are you doing?
NOWWhere are You Doing it?When are You Doing it?
Who are You Doing it With?
Who, What, When, Where & Who?
Data+
Analysis=
Information+
Imagination=
INNOVATION
Data =?
“A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the
interests and activities of others. Most social network services are web based and provide a variety of ways
for users to interact, such as e-mail and instant messaging services”
Social Networking?
“A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the
interests and activities of others. Most social network services are web based and provide a variety of ways
for users to interact, such as e-mail and instant messaging services”
Social Networking?
+ =
50-60% of all apps sold have a geotagging element.
1st TRULY useful Geo App?
Reviewing v Gaming
What is it?
Which App?
Which App?
Why?
Why?
Why Not?
LBS
ISSUES
Context.
Smartphone Activities
Demographics
User Demographics• Young, active contributors to social networks.• Roughly 62% of smartphone users age 20-29 are aware of location-based apps,
compared with 50% of those age 30-49 and 27% of those age 50-79.• 99.4% of location-based apps users also use other social networks• 86% of LBS users say they interact on social networking sites several times per
week, compared with 67% of non-users who interact at that frequency.• Non-users tend to be female: 65% are.
Frequency of Use• Daily use of LBS is still low- 19% check in with their favourite geolocation service at
least once a day, compared with 60% who check in with their favourite social site daily.
• 12% of surveyed LBS users say they no longer use such services, virtually none have stopped using social networking sites.
Use
Information
“Information's pretty thin stuff unless mixed with experience.”
Clarence Day
But..
Individual & CompanyIndividual & Company
Your Information
• Your Address• Your Telephone Number• Your Services• Your email• Your website• Your reviews
Who is entering your data?
Who is Entering Your Data?
Who is Entering Your Data?
Who is reading your data?
Who is reading your data?
What is it?
Take Current For a Given
Layering & Augmented Reality
Information
Networking
Mashups + Geonotes
12 Key Drivers
2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
How Soon?How soon?
• Location-based Wikipedia• Mobile check-in for flights,• Mobile check-in at doctors’ offices, • Mobile identification, • Digital, geotagged nightclub stamps• Bookmarking + push notifications, • Interactive maps (with QR codes?)• Combining with NFC and RFID
The Future
• Branding• Marketing• Merchandising• Customer Relationship Management• Networking• Publishing• PR
What did the Romans do for us?
• Could you Ignore this?
• You can put it in a Zoo?– Stake a claim
• You can put it in a Safari Park?– Engage
When Push Comes to Shove
Search Engine Impact
Offline and Online
Offline and Online
Have a Plan
• What you do offline do online• What you do online do offline
Consistency
It is not the technologies fault!
Kenneth SharpTriage Hospitality Ltd
Real Marketing for Real BusinessesIn the Real & Virtual Worlds
Tel: 07720 297279Email: [email protected]