geolocation services
DESCRIPTION
Geolocation Services presentation performed by Martin Bryant at InBlackandWhite's Mobile Marketing SeminarTRANSCRIPT
Geolocation Services
Martin BryantMarketing Manchester& TheNextWeb.com
@MartinSFP
What are Geolocation Services?
• Usually mobile
• Emphasises “Where you are”, “where things are”
• …or both.
How do they work?
This is the technical bit…
Either:
• GPS signal
• Cell triangulation
…but that doesn’t matter…
Open to almost everyone
Uses: Satnav
From…
to…
Expensive Free
Mobile Mapping: Beyond Satnav
Location-based networking
The first wave…
Google Latitude
Making a game of location sharing
Foursquare
Making a game of location sharing
Gowalla
‘Find My iPhone’
Geotagging
Photos, video, audio, information – tied to a location.
What Geotagging makes possible
What Geotagging makes possible
Location-based search
Recent Developments:Augmented Reality
Seeing the world through ‘online eyes’
Recent Developments:Twitter Geolocation
Barriers
• Privacy concerns
• Over-sharing
• Ubiquity of technology
• …but the benefits outweigh the concerns
Facebook will change everything
The Future
Geolocation = everywhere and everything
AppsHyper-aware cities
Social changeon a grand scale
…and that’s that!
@MartinSFP