Download - Geo Video Project
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Tung Ping Chau Video
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Watch the videos and compare and contrast the content and
construction?
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Form
• What is the purpose of the video?• You have 2 choices:– To promote island and attract tourists (An
Advertisement)– What do they need to know to motivate them?– To educate an audience about the island – (A Documentary)– What do they want to learn that will engage
them?
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Audience
• Local or overseas Audience?• Knowledge of Audience?• Interest: Locals will be attracted to the island
for different reasons to overseas visitors to Hong Kong?
• Knowledge: How much the audience know about the island will effect the information you share?
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Content
• When you know the form (Advertisement or Documentary) and who you will target it at (Audience) the content (information; images, audio, graphics) will become clear.
• Remember film has its own visual language which must be considered no matter what the form content or audience.
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Information into Images
• What information must be communicated to your audience to attract them or educate them?
• How do you turn this information into visual information?
• How do I present this information in a way that the audience will engage with and understand?
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Semiotics
• Semiotics is the study of signs• Semiotic suggests that we understand the
world through the way signs work together (syntax)
• We gain understanding and value about that information through the particular signs that are used
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What values do these images suggest and why?
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What values do these images suggest and why?
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What values do these images suggest and why?
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Composition: Space
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Composition: Weight
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Composition: Density
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Shot Scale
Long Shot LS Medium Long Shot MLS
Medium Shot MS Close Up CU
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Shot Angle
Low Angle
High Angle
Eye Line
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Camera Movement
Kill the
Zoom
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Structure and Syntax• Once you have composed your individual frame,
you must consider the scale, angel and camera movement you will use to enhance the progression of the shots
• Then you must consider how you will structure the sequence of shots to communicate with your audience
• You can prepare this through the use of story boards – story boards in film are more about sequence than the individual frame
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The Establishment Shot
• This is like the opening paragraph of an essay that set the context of the information.
• It is usually a Long Shot (LS) or Extreme Long Shot (ELS)
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Medium Shot &1/2 Body Shot
• These shots move us closer to the action and focus our attention on the specific details of the information we are communicating
• If we are using a ‘stand-up’ presenter they will be introduced using this size of shot
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Close Ups & Cutaways
• Close Ups bring the audience the fine detail or elements that are in themselves to small for MS
• Cutaways are the shots that show secondary elements of the action, usually in CU.
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Audio: Dialogue
• Are you going to have a presenter(s)?• What will be the personality of the
presenter(s) and the tone of their voice?• Will you use ‘stand-up’ (SU) or voice over (VO)
or a mixture of both?
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Audio: Music
• Only use music that adds value to your work• It should not distract from the information
being communicated to the audience and can assist by engaging the audience.
• Music can be used to set the tempo of the editing and presentation style
• Music can be used at a low level to add to the narrative of the video
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Montage vs. Narrative
• Will your video follow a narrative (e.g. a day at Tung Ping Chau) or will it be a montage of shots based around the theme of each of the locations?
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Questions