#geo_geeks

Geo-Location Integration

@adamularski @kazbronco @KCCook3 @lauren_champlin

What is Geo-Location?

History

What is Geo-Location

It is also called “Geotagging”

The practice of associating a digital resource with a physical location

“Where you are right now”

Use with a GPS-enabled smart phones such as iPhone, Android, Blackberry,etc.

History

Geolocation has a long history

Used different ways to show “where you are” by smoke signals, celestial navigation, homing pigeons, and magnetic compass until 1200 A.D.

Radio triangulation in 1900

Satellite GPS starting in 1960

Automotive GPS location in 1990’s

GPS enabled smart-phones in 2000

History

Currently

Foursquare (>5 million users)

Facebook Places

Gowalla

Brightkite

Google Places

Yelp

Geo-Location Apps

How They Work

How They Work

Typically, geo-location apps do two things

Report your location to other users

Associate real-world locations to your location

How They Work

Smartphones are fitted with a GPS Chip

Uses satellite data to calculate your exact position

Can then be mapped using services such as Google Maps.

When GPS is unavailable, apps use cell phone towers to triangulate your position

Both techniques can be used together, as well as local Wi-Fi networks

How They Work

HUGE increase in users from 2009 to 2010

In the U.S., location based service users grow in 12.3 million 33.2 million

Geo-Location Apps

Game Focused

Foursquare

Gowalla

MyTown

SCVNGR

Whrrl

Deal Focused

CheckPoints

Facebook Places

Loopt

Shopkick

Geo-Location Apps

Others

Brightkite

Buzzd

CauseWorld

WHERE

Yelp

Geo-Location Apps

Case StudiesGeo-Location Integration

Geo-Location Integration

St. Edwards University

Whrrl

Socially Connected Graduation

New York Nets

Gowalla

250 Virtual Tickets

Harvard Yard Badge

Foursquare

Harvard encourages student exploration

Golden Corral Check-In

Four Square

St. Edwards University•Over 180 students, faculty and parents connected through Whrrl

•First ever socially connected graduation

New York Nets•250 tickets set up as Gowalla virtual items

•Targeted locations like sports bars and gyms

•Redeemed virtual tickets at arena box office

Harvard University

•First University to create a Foursquare badge

•Visit a predetermined number of sites to unlock the “Harvard Yard” badge

•Wanted to help students explore campus

•Mayor eats free once per day

•Any Foursquare, Gowalla or TriOut check-in could result in a free meal (20% chance)

•Each check-in enters you in a drawing for 16GB iPad

Golden Corral

Future of Geo-Location

How Marketers Can Utilize

How Marketers Can Utilize

Geo-targeted Pay-Per-Click

Google, Yahoo, Bing and Ask would allow marketers to begin restricting their advertisements to particular users who check-in at a particular business or type of business often. Possible customers are easily targeted.

How Marketers Can UtilizeBetter customer communication, resulting from geo-location.

•Can easily pin-point praises and complaints regarding different store locations, employees and sales.

•Customers wouldn’t have to wait as long for at home services.

How Marketers Can UtilizeCreating Geotagged Content

Mash-ups

Companies have content at their disposal that is directly tagged to their location, company or even an event.

Questions?