geo location and social marketing

@PassItOnMedia www.PassItOnMedia.co.uk0207 631 1698

Geo LocationLeveraging Geo Location and Social Marketing to increase revenues or lower the cost of business.


Contents:

• Geo Location + Social Media

• Brands and Geo Success

• Future of Geo Location

• User Behaviour


Geo Location In My Perspective:

End User Merchants & Brands

What is it?

Mobile App (game) let’s me check-in to physical locations alerting my community to my location, sometimes activity and opening me up to perks.

Mobile App allows me to connect end users with the Point Of Purchase (POP) where I can promote, sell, acquire data.

How do I use it?

1. I’m here. If I return enough, my status will get me cool stuff.

2. I leave comments and photos of my experience at location.

3. I check out my friends have did when they were here last.

1. In – app advertising 2. Time + Location + POP = Promotion3. Acquire reviews, feedback,

consumer data Promote trials, attract new audience

4. Digital Loyalty, CRM integration5. Cross promote, Make suggestions

based on end user history. 6. Community engagement! “I’m

covering this event… what should I ask them?”

7. Philanthropic initiatives “It makes Foursquare into a kind of real world Pop-Up Video.” -TechCrunch


Brands and Geo Success: How:Earn ‘barista’ badges after checking in to five different stores.National $1 frappuchcino for Mayors.

Why: •Acquire customer feedback• Rewards loyal customers

How:Tips on Foursquare that share historical facts upon check-in, lead to exclusive offers and a chance to win.

Why: •Creating brand awareness to support new tv series.

How:Create incentives for users to explore campus, rate stores, restaurants, other venues

Why: •Engage w/ friends, professors and colleagues in new ways•Benefit students


Geolocation Services:

Source: Crunchbase, CNET


Future of Geo Location:

1. Reaching consumers when their next to the Point of Purchase.

2. Convergence of data: Suggestions based on previous history. If you’re buying this, this goes with that, QR code. Rate. Recommend. Share.

3. Marketer conducts sales without consumer talking to a sales person.


Mobile User Behaviour:


Shannon BoudjemaHead of Agency

0207 631 1698 077 2031 2585

[email protected]/in/ShannonBoudjema

Thank you.

geo location and social marketing

Business