gentle intro to search engine optimisation
DESCRIPTION
Covering the basics of SEO - keywords, page and site optimisation, writing content and a few useful toolsTRANSCRIPT
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Search Engine Optimization
Keywords Page Optimization Site Optimization
Ninja Toolkit
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Keywords The words or phrases typed into search engine:
Keywords define market and organizes audience
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Keyword Research Market: who is your intended audience, and what is the competition. Purpose: what does your site do?
Brand – product, organization, pedigree Conversion – transactions, leads
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Finding Keywords Look at own site search statistics Look at competitors’ sites and keywords Monitor trends (Google Trends and Zeitgeist) Try out keywords in Google, Yahoo, Bing, Wikipedia and real people …and paid tools and services
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Page Optimzation
Write interesting
content
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Page Structure Semantic URL Menu system adds context H1-H6 for titles and sections
(only one H1 tag/page)
Important text first Meaningful filenames Link to stuff (more juice) W3C/508 compliance Interesting, fresh content
Title!
h"p://cognima-c.com/page0-tle3
Home3|3About3|3Calendar3|3Maps3
Keywords!!
My3Great3Page3|3Cognima-c3
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Pages – Technical Stuff META:
Keywords Description Copyright Geo/ICBM
Robots Canonical URL <TITLE> tag Redirects
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Advanced Page Metadata Dublin Core – describe digital media and more thorough tagging system for each page. Semantic Markup: Relating information and adding semantic value to text. • RDFa (Resource Description Framework) • Microdata – Google’s preferred method • Microformats – Adds attributes to HTML tags Short URLs <link rel="shorturl" href="http://ucla.in/1234" />
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Site Optimization HTML5 – microdata robots.txt - www.robotstxt.org sitemap.xml - www.sitemaps.org Speed [of page load] - ranking and humans
Opcode/page caching Yslow for other tips
Redirects – HTTP 301 for page moves HTTP 403/404 Error pages – for humans Google Analytics
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Custom websites and web applications to manage your product, team or entire business. Cognimatic Limited cognimatic.com
Ninja’s Tools of Choice Google account and toolbar http://toolbar.google.com
Yahoo https://siteexplorer.search.yahoo.com/ Bing www.bing.com/webmaster
Google Analytics www.google.com/analytics Google Webmaster Tools www.google.com/webmasters/tools Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal SEO Plugin for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html W3C et al validators http://validator.w3.org + Firefox Web Developer toolbar