hit me intro - online pr the future of search engine optimisation
DESCRIPTION
Presentation on how Online PR can benefit Search Engine Optimisation from the Fresh Business Thinking Hit Me Intro to Internet Marketing eventTRANSCRIPT
Online PRThe Future of Search Engine
Optimisation?
introduction
introduction
• How Online PR and SEO are linked
• Improve search results through Online PR
• Key search tools to be aware of
• Recent developments in search
how are they “linked”
Relevance
SEO objectives
Dominate
Authority
the online media
the online media
the online media
the online media
the online media
the online media
the online media
key points - story
http://stories.alexanderyellen.com/?page_id=2
key points - content
• Keywords
• Hyperlinks
• Multimedia
key points - publish
key points – targeted distribution
www.inconvenientprtruth.com
case study
case study
case study
case study
80% of visits relate to “home access” related search terms
case study
case study
tools to know
tools to know
tools to know
tools to know
Referrals to RealWire Social Media News Release page
tools to know
tools to know
http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better
Average UK views per Google indexed url per month (Marketing sites)
0
10
20
30
40
50
60
70
Econsultancy PRWeek BrandRepublic
MarketingWeek
New MediaAge
Mad.co.uk Marketing The Drum Journalism UtalkMarketing
MarketingAverage
Source : www.showmenumbers.com / blog.escherman.com
recent developments – news/media
recent developments - local
recent developments - social
conclusion
• Online PR is key to SEO
• SEO key to reputation management
• And Google, Bing et al are now your home page
thanks
AdamParker, CEOemail [email protected] www.showmenumbers.comtwitter @AdParkermobile 07810 837193