gensummit - wearable news beyond the gadgets 2015

W E A R A B L E N E W S B E Y O N D T H E G A D G E T S

R O B E R T H E R N A N D E Z A S S O C I A T E P R O F E S S O R O F P R O F E S S I O N A L P R A C T I C E

U S C A N N E N B E R G S C H O O L F O R C O M M U N I C A T I O N A N D J O U R N A L I S M R . H E R N A N D E Z @ U S C . E D U | @ W E B J O U R N A L I S T | 3 2 3 . 7 6 1 . 9 0 5 4

P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T

W E A R A B L E N E W S B E Y O N D T H E G A D G E T S > W H Y N O W



P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T

R O B E RT H E R N A N D E Z

U S C @ W E B J O U R N A L I S T

L O U I S J E B B

I M M E R S I V LY @ J E B B L

D AV I D S A N C H A

X A L O K @ D S A N C H A

M E E T T H E PA N E L I S T S # G E N S U M M I T

Years it took to reach 50 million users

Radio

TV

Internet

iPod

Facebook

iPhone apps

38 yrs

14 yrs

4 yrs

3 yrs

100M users in less than 9 months

downloads hit 1B in 9 months

E V O L U T I O N O F T E C H # G E N S U M M I T

ADOPTION RATE

Trend (n) • Time pieces moved from public spaces to our bodies • Smaller, cheaper, more functions, more intimate

Source: Mark Billinghurst ([email protected]), Director at HIT Lab NZ

EVOLUTION OF TECH

EVOLUTION OF TECH

Trend (n) • Computers moved from filling rooms to our pockets • Smaller, cheaper, more functions, more intimate


EVOLUTION OF TECH

Source: The 80s

91%of all Americans have their mobile device within reach 24 hours, 7 days a week •There are more mobile phones than there are

toothbrushes in the world. •A recent UN study found that more people have access to

mobile phones than a working toilet.

Source: David Green via Facebook | https://www.facebook.com/daggerjax

https://www.facebook.com/daggerjax

?Source: Mark Billinghurst ([email protected]), Director at HIT Lab NZ

GLASS JOURNALISM http://www.glassjournalism.io/

HOW CAN A STORY FIT HERE?

AR + JOURNALISM http://arjournalism.tumblr.com/

A U G M E N T E D R E A L I T Y ( A R ) I S A L I V E D I R E C T O R I N D I R E C T V I E W O F A P H Y S I C A L , R E A L - W O R L D E N V I R O N M E N T W H O S E E L E M E N T S A R E A U G M E N T E D ( O R S U P P L E M E N T E D ) B Y C O M P U T E R -G E N E R A T E D S E N S O R Y I N P U T S U C H A S S O U N D , V I D E O , G R A P H I C S O R G P S D A TA .

Source: http://arjournalism.tumblr.com/

Source: http://www.magicleap.com

VIRTUAL REALITY

V I RT U A L R E A L I T Y ( V R ) , S O M E T I M E S R E F E R R E D T O A S I M M E R S I V E M U LT I M E D I A , I S A C O M P U T E R -S I M U L A T E D E N V I R O N M E N T T H A T C A N S I M U L A T E P H Y S I C A L P R E S E N C E I N P L A C E S I N T H E R E A L W O R L D O R I M A G I N E D W O R L D S . V I R T U A L R E A L I T Y C A N R E C R E A T E S E N S O R Y E X P E R I E N C E S , W H I C H I N C L U D E V I R T U A L TA S T E , S I G H T, S M E L L , S O U N D , A N D T O U C H .

J S C H O O L D R O P O U T — >

VR + JOURNALISM http://vrjournalism.tumblr.com/

Source: http://www.desmoinesregister.com/longform/money/agriculture/2014/09/04/harvest-of-change-virtual-farm-day-3/15110421/

Source: http://www.hongkongunrest.com/ // http://deep-inc.com/ // http://mozvr.com/projects/infodive/

http://www.hongkongunrest.com/

http://deep-inc.com/

http://mozvr.com/projects/infodive/

L O U I S J E B B



News in VR. Why now?Louis Jebb CEO, immersiv.ly GEN Summit, 17 June 2015

38

T: @immersivly E: [email protected]

http://immersiv.ly

mailto:[email protected]

39

• News media companiesneed new customers

!• UK newspaper circulation

57% that of 2005 !• Many future leaders globally

have not acquired a news habit !

• VR to host all we now do onlaptop. Route to future leaders

The problem: commercial

40

•Generations ofexaggeration.

•News edited to “beat”rivals; to “do a good job”

•But without a care forreader, viewer or listener?

•Driven away by “Enemyat the Gates journalism”

The problem:editorial

41

•In a crowded media market place, people have lost faith in churnalism

•Audiences seek authenticity

The problem:attention deficit

42

•Gives a sense of presence:the viewer is ‘there’ !

•Gives interactive agency to viewers !

•Media less mediated: an extra level of choice for viewers !

•Makes the audience care !

•Gives fuller picture. Full story revealed at editing stage !

•Extra power for viewers; extra responsibility for editors

The answer: news in virtual reality

43

•Progress in hardware !

•Progress in software !

•Both are drivers for production efficiency !

•Combination of gaming consoles and mobile apps driving mass adoption 2015-16

Why now? Tech progress

44

•Both YouTube and Facebook supporting single-screen 360-degree video !

•Ideal promotional streams to specialised VR platforms (Littlstar etc) and VR stores (Google Cardboard on GooglePlay and Samsung store for Gear VR)

Why now? New platforms

45

•immersiv.ly, London-based start-up working on news in VR since April 2014. !•Launched three proof of concept spaces 2014-15 !

•Talking to potential partners for making channels of editorial content, in repeatable formats, in virtual reality

Why now? Proof of editorial concept

http://immersiv.ly

46

• 22 Jan 2015: Immersiv.ly launches Hong Kong Unrest, one of the first news documentaries in 360-degree video !

• The viewer “is” the news editor, at the heart of the action

Project 1 Hong Kong Unrest – first news documentary in 360-degree video

47

Project 1: Hong Kong Unrest 360-degree video Low-cost approach using crew of one and 6

48

Project 1: Hong Kong Unrest 360-degree video Hong Kong Unrest – Use of sound boom to raise

49

• 5 Feb 2015: Immersiv.ly launches Digital De Re Gallery both online and at De Re Gallery, Los Angeles

Project 2 Digital De Re Gallery: first interactive VR art opening

50

Project 2: Digital De Re Gallery Interactive space where user chooses route round content, and selects augmented reality content. The viewer becomes the active critic, or connoisseur, rather than a passive audience member.

51

• Scene from Twelfth Night

• Tech first: This was the world’s first green-screening of 360-degree video

• Launched at AR/VR meet-up in London May 2015

Project 3 Shakespeare in 360

52

• Shot in green-screened infinity studio in London !

• Stitched and green-screened into static 360 shot of garden !

• Surround audio using Unity plug-in !

• Viewer sits at heart of the action - in both audio and video

Project 3 Shakespeare in 360

53

• Short 360-degree video documentaries: Channels of repeatable 5-minute formats, providing ad or sponsor ‘unit’ in established content pillars

• VR news room: CG space with multiple access points where all formats can be dragged and dropped

• Distribution: promote single-screen on YouTube and Facebook; host full experience on publisher’s own app or on existing VR platforms/stores

What news concepts work, now, in VR?

54

•In 2015, sales of HMDs forecast at 2.7 million, rising to 14.9 million in 2016

Why now? What’s the market? Adoption of head-mounted displays (HMDs)

Through gaming consoles: 2016 Through mobile phones: Now!

•Oculus Rift retail Q1 2016

•HTC-Valve ‘Vive’, early 2016

•Sony Morpheus, early 2016

•Samsung Gear VR + Samsung S6

•Google Cardboard + any smartphone

•Zeiss VR One + iPhone/Samsung S5

55

Audience 1: Millennials, generation 1 and 2Future leaders, via gaming headsets

Audience 2: Intelligent analyticals. Early adopters. Leaders who seethe power of immersive journalism led by VR. Via mobile

Audience 3: The lost leaders. Led by Audience 2 intocaring for news again. Via mobile

Why now? VR makes news relevant to

56

• Tech is there

• Platforms are there

• Demand is there

• Concept has been proved !

• News in VR is a serious platform !

News in VR. Why now for publishers?

57

• News in VR gives people a different relationship to the content. At its heart.

• Viewers have an interactive say in how they look at content.

• Media less mediated: a choice in what you consume when.

• Interactivity makes people trust the space.

• It makes people care about other worlds.

• You are there with them. Not looking through a framing device.

News in VR. Why now for the world?

WEARABLES + JOURNALISM

W E A R A B L E T E C H N O L O G Y , O R W E A R A B L E S , A R E C L O T H I N G A N D A C C E S S O R I E S I N C O R P O R A T I N G C O M P U T E R A N D A D VA N C E D E L E C T R O N I C T E C H N O L O G I E S . T H E D E S I G N S O F T E N I N C O R P O R A T E P R A C T I C A L F U N C T I O N S A N D F E A T U R E S , B U T M A Y A L S O H A V E A P U R E LY C R I T I C A L O R A E S T H E T I C A G E N D A .

GEN SUMMIT | Barcelona, 17th June 2015 Wearable News Beyond the Gadgets

Why now?

NEWS COMES TO YOUR WRISTDavid Sancha | @dsancha

BarcelonaJune, 2015

Top 10 smartwatch manufactures by unit sales 2014

SamsungPebble

FitbitSony

MotorolaLG

GarminWithings

PolarAsus

0 300,000 600,000 900,000 1,200,000

Source: Smartwach Group Definition of smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.

GLOBAL EDITORS NETWORK

WHY NOW?

Smartwatch Vs Smartband

BarcelonaJune, 2015

Android Wear Vs Apple Watch

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

WEAR

720,000 salesin June-Dec 2014

957,000 pre-sales in launch day (April 10th 2015)

Source: Canalys & Slice Intelligence


WHY NOW?

The new player

BarcelonaJune, 2015

0 250,000 500,000 750,000 1,000,000

972,000 units

300,000 units

270,000 units iPhone(2007)

iPad(2010)

Watch(2015)

Pre-orders on launch day

A big hype?


WHY NOW?

BarcelonaJune, 2015

0 25 50 75 100

1 days

28 days

74 daysiPhone(2007)

iPad(2010)

Watch(2015)

Days to arrive to 1 million sales

A big hype?


WHY NOW?

BarcelonaJune, 2015

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

2014 2015 2016 2017 2018Source: Business Insider Intelligence

Smartwatch annual sales forecast

Marketevolution


WHY NOW?

DESIGNING FORTINY SCREENS

BarcelonaJune, 2015 1 • The use of typography

• Multidevice layout • Common UI resources


BarcelonaJune, 2015

1.DESIGNING FOR TINY SCREENS

THE USE OF TYPOGRAPHY

WEAR

1.1.


BarcelonaJune, 2015

The New York Times

One ‘font’ to rule them all ’The New York Times’

spreads its NYT Cheltenham font to

different devices, including the news app

for Apple Watch. !

Custom fonts Although system fonts are recommended specifically for Smartwatch interface,

the use of one custom font is permitted.



1.1.


BarcelonaJune, 2015

The New York Times



1.1.


BarcelonaJune, 2015

Custom font ’The New York Times’ Apple

Watch app uses its iconic serif font on titles.

Use of images The same image used in the

desktop version works well in the Smartwatch.

System font San Francisco typography is

used with texts to improve legibility.

Custom font for magazines

Some sections use specificcustom fonts to reinforce

branding. The New

York Times



1.1.


BarcelonaJune, 2015

MULTIDEVICELAYOUT

1.2.

The Guardian

Guardian



BarcelonaJune, 2015

The Guardian

MULTIDEVICELAYOUT

1.2.



BarcelonaJune, 2015

COMMON UI RESOURCES

1.3.

Activity

Native UI principles The activity app uses color circles

to show your fitness track



BarcelonaJune, 2015

Activity

COMMON UI RESOURCES

1.3.



BarcelonaJune, 2015

Activity Bloomberg

COMMON UI RESOURCES

1.3.



HOW TO BE INTERACTIVE

BarcelonaJune, 2015 2 The tap, the phone and the voice


BarcelonaJune, 2015

New poll BUZZFEED

Buzzfeed

23:22BuzzFeed Get the notification Audio alert and tap your wrist

Activate the Smartwatch Look at your wrist

Get the results Automatic display on the screen

Select the notification Access to Buzzfeed app

Cast the vote Scroll and finger tap

Buzzfeed

2.INTERACTION

TAPPING2.1.


BarcelonaJune, 2015

23:22CNN

CNN

23:22CNNMore on your phone Use handoff technologies to

expand the experience in multiple screens

CNN

USING THESMARTPHONE

2.INTERACTION

2.2.


BarcelonaJune, 2015

2.

23:22CNN 23:22CNNMore on your phone Use handoff technologies to

expand the experience in multiple screens

CNN

USING THESMARTPHONE

2.INTERACTION

2.2.


BarcelonaJune, 2015

THE PHONE

Deep link You can access the same

content directly on the smartphone.

2.

CNN

USING THESMARTPHONE

2.INTERACTION

2.2.


BarcelonaJune, 2015

Deep link You can access the same

content directly on the smartphone.

2.

CNN

THE PHONE

USING THESMARTPHONE

2.INTERACTION

2.2.


BarcelonaJune, 2015

Siri integration The smartwatch is a perfect

device to integrate voice recognition features… even

with news apps.

Hey Siri…

Apple News

what are the most important tech news today?

2.

Here you have your tech news, David.

VOICE RECOGNITION

2.3.

2.INTERACTION


BarcelonaJune, 2015

Siri integration The smartwatch is a perfect

device to integrate voice recognition features… even

with news apps.

Apple News

2.

Apple News

VOICE RECOGNITION

2.3.

2.INTERACTION


‘GLANCEJOURNALISM’

BarcelonaJune, 2015 3 Notification, from start to end


BarcelonaJune, 2015 Definition

Content created and distributed to be consumed as a small piece of information in smartwatch screens.

Characteristics • It should be clear. • It should be concise. • It should be personal.

How to be personal? • Tracking location. • Following user’s behaviour. • Saving preferences.

3.‘GLANCEJOURNALISM’

DEFINITION3.1.


MAININSIGHTS

BarcelonaJune, 2015


BarcelonaJune, 2015

MAIN INSIGHTS 1. One font to rule them all.

Use your custom font to power your brand in small screens. System fonts guarantee legibility and an integrated user experience.

2. Don’t be afraid to be interactiveSimplifying the interface, jumping to the smartphone or using voice features are ways to overcome the screen limitations.

3. The new ‘glance journalism’Notifications are a new way to interact with the audience through direct and personalized messages.


BarcelonaJune, 2015 1. Tiny screens require great designs

Use your content to build your brand in user’s wrist. Typography and color are keys to guarantee great legibility and a good user’s experience.

2. Don’t be afraid to be interactiveSimplifying the interface, jumping to the smartphone or using voice features are ways to overcome the screen limitations.

3. The new ‘glance journalism’Ultra brief news are a new way to interact with the audience through direct and personalized content.

MAIN INSIGHTS


Thank you! Have a pleasant stay in

Barcelona.

THANKYOU!

GEN SUMMIT | Barcelona, 17th June 2015 Wearable News Beyond the Gadgets

David Sancha | @dsancha

DRONES + JOURNALISM

SENSORS + JOURNALISM

TWO RULES

RULE #1

IT’S NOT THE DEVICE...

…IT’S THE CONTENT*

*Optimized for the user and the device.

ROBERT HERNANDEZ

• Digital Journalism Prof. at USC Annenberg

• Director of Digital Curriculum

• @webjournalist

• Co-creator of #wjchat

• ONA Board member

• “Mad scientist” for journalism

• Has Glass, but is not a Glasshole b-)

DIGITAL JOURNALISMDIGITAL CULTURE

• State of the art building

• Converged Meda Center

• Annenberg Digital Lounge

• Forward-thinking curriculumCULTURE EATS STRATEGY EVERYDAY

RULE #2

IT IS NOT ABOUT THE TECHNOLOGY

IT IS ABOUT CULTURE



L O U I S J E B B




Q U E S T I O N S ? P R E G U N TA S ? # G E N S U M M I T

!

¡GRACIAS!W E A R A B L E N E W S B E Y O N D T H E G A D G E T S # G E N S U M M I T

