generating insights in a hyperconnected and data riven world
TRANSCRIPT
Generating Insights in a Hyperconnected and Data-Driven World Kumar Mehta, PhD Reed Cundiff
Data and Analytics are the new source of competitive advantage
Data/Analytics Cost/Process
Until 1990s
Technology
2010 Onwards
Crossroads: Reinvention or Irrelevance?
The C-suite Demands Business Results
Customer growth
Revenue growth
Share growth
Consult on Business
Issues
C-suite looks to research to… Why its difficult to deliver:
Deliver Real-time Data
& Insights
Provide a Future View
Generate a 360 View
Increase Business
Impact
Insufficient Delivery Systems
Researchese
Limited Predictive Analytics
Data Silos, Limited Synthesis
Tactical Mindset
7 Critical Steps
Cultivate a Growth Mindset
Observe, Don’t Ask
Synthesize
Democratize Your Data
Disaggregate the Value Chain
Evolve the Industry Business Model
Rethink Your Skill Set
Rethink Your Skill Set Business Outcome Model
Business Consultancy
30% Research Operations
70%
Cultivate a Growth Mindset
Knowing
Cannot risk, cannot fail
Limit feedback, stay on track
Learning and growing
Embrace challenges, learn from failure
Give & get feedback, reflect and iterate
Observe, Don’t Ask
Predict Sales Volume
Identify Trends
Gain a 360° View of Customers
Monitor Social Sentiment
Analyze Search Behavior
Combine Behaviors + Perceptions
Synthesize
Democratize Your Data Information at your fingertips
Disaggregate the Value Chain
Data Collection
Analytics
Synthesis
Evolve the Industry Business Model
Vertical, data collection focused relationships give
way to retainer based relationships
Start the Journey Now
• Rethink Your Skill Set
• Cultivate a Growth Mindset
• Observe, Don’t Ask
• Synthesize
• Democratize Your Data
• Disaggregate the Value Chain
• Evolve the Industry Business Model
Thank you!