gender and social psychology
TRANSCRIPT
Gender and Social Psychology Session 12
BBA III29-12-15
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Gender Roles
The set of expectations, defined by a particular society, that indicate what is appropriate
behavior for men and women.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Sexism
Negative attitudes andbehavior toward a person based on
that person’s gender.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Social Psychology
Social psychology is the scientific study of how people's thoughts, feelings,
and behaviors are influenced by the actual, imagined, or implied presence of others
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Persuasion
The process of changing attitudes, one of the central concepts of social
psychology.
•Message Source•Characteristics of the Message•Characteristics of the Target
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Message Processing
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Cognitive DissonanceThe conflict that
occurs when a person holds twocontradictory attitudes or thoughts
(referred to as cognitions).
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Social Cognition
The cognitive processes by which people understand and make sense of others and
themselves.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Schemas
Sets of cognitions aboutpeople and social experiences.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Central Traits
The major traits considered in forming impressions of others.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
How we make decisions
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Attribution Bias
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Social Influence and Groups
Social influence The process by which
the actions of an individual or groupaffect the behavior of others.
Group Two or more people who
interact with one another, perceivethemselves as part of a group, andare interdependent
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Conformity
A change in behavior orattitudes brought about by a desire tofollow the beliefs or standards of other
people.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Group Dynamics
• The characteristics of the group
• The situation in which the individual is responding.
• The kind of task.
• Unanimity of the group.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Compliance
Behavior that occurs inresponse to direct social pressure
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Techniques to increase compliance
• Foot-in-the-door technique .
• Door in the face technique
• That’s-not-all technique.
• Not-so-free sample.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Obedience
A change in behavior inresponse to the commands of others.
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company