gemma annie harry kurt p6/m3: unit 3: introduction to marketing

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Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing.

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Page 1: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

GemmaAnnieHarry

Kurt

P6/M3: Unit 3: Introduction to Marketing.

Page 2: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing
Page 3: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

The Four P’s. Product.

Price.

Promotion.

Place.

Page 4: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Product Life Cycle.Our current position in the life cycle for our product.

Page 5: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Product.*SLOGAN*

Page 6: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

How much would you be willing to pay for a drink?

Less than £1 £1 to £1.20 £1.21 to £1.50

More than £1.50

Price.

Page 7: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Vending Machines

Supermarkets

Wholesalers

Corner Shops

Online

Other (Please Specify)

My research shows that corner shops and supermarkets will be the best place to sell Pineapple lime.

P ineapp le l ime i s the per fec t d r ink to consume wh i l s t re lax ing on the beach .

Or even on the sofa watching the television

Place.

Page 8: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Different Promotional Strategies a Business can use

• Websites• Celebrity Endorsements• Social Media• TV/Radio Advertising

Promotion.

Page 9: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Website

.

Page 10: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Celebrity Endorsement

Page 11: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

Twitter

Pineapple Lime

@Pineapple_Lime

Page 12: Gemma Annie Harry Kurt P6/M3: Unit 3: Introduction to Marketing

How this links to our research

Music/G

aming

Watc

h TV Chat

Exerci

se

Outside

Intern

et

Shopping

Sleep

0

2

4

6

8

10

12

What do you do in your spare time?

Series1