gartner - the art of the one page strategy
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0 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
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The Art of the One-Page Strategy
Heather ColellaResearch VP for Gartner’s Office of the CIO
9 years at Gartner, 34 years Industry experienceIT Management
For a broader insight into Gartner you can find us: @Gartner_inc on Twitter and Gartner on LinkedIn.
@HeatherColella
https://www.linkedin.com/in/heathercolella
2 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The “IT Strategy” is often separated from the “Business Strategy”
Technology might be pervasive in our daily lives, but it is still poorly understood by the majority of non-IT types
Strategic planning is at the heart of every enterprise, yet the process of developing a strategy can feel overwhelming
Too often the strategy looks better on the shelf than it does in action
It’s viewed as a document, not a way of life
The problem with strategy today….
2
3 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Strategic planning is at the heart of every enterprise, yet the process of developing a strategy can feel overwhelming.
In this webinar you will be exposed to:
Examples of 1-page strategies
The process for developing a 1-page strategy
How a 1-page strategy is used to inspire and engage business peers in a new conversation about IT’s contribution to business success.
Strategy is more 'art' than 'science'
3
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The Artful Strategy Lies in the Ability …
… to Bring into Focus the
Business Story
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The artful strategy lies in the context created using the 'Demand' side of the equation
Control
IT Governance
IT Principles
IT Financial Management
Metrics
Risks and Issues
Detailed Appendices
Executive Summary
Supply
IT Services
People
Enterprise Architecture
Sourcing
Demand
Business Success
Business Capabilities
IT Contribution
Business Context
What do you need to do to
win?
What new business
capabilities are required for success?
How will IT contribute to
success?
6 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.6 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
What a 1-page strategy looks like…
6
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Example: At Fujitsu Services they moved from delivering value for money to providing value-added solutions
Value added
solutions
Remove duplication and
complexity
Deliver value for the money
Source: Adapted from Fujitsu Services
8 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: An Integrated Business and IT StrategyPains of Today's Systems
Daily operations are burdened by outdated technology systems and processes that are taking a toll on employees, profitability, and competitiveness. By embracing a business strategy that leverages technology investments, operations could be brought from lagging to contemporary.
Leveraging Technology
Up-to-date technology improves working conditions, increasesprofitability and creates a positive customer perception.
TODAY Three Year Systems Modernization
Why is it so hard
to communicate
my ideas?
Why can't I see our true
costs for products? EXECUTIVE LEVEL
BUSINESS LEVEL
FRONT-LINE LEVEL
EXECUTIVE LEVEL
BUSINESS LEVEL
FRONT-LINE LEVEL
TOMORROW
We are using completely different methods
for the same process! Consistency would
make this so much easier and more
valuable.
Our system doesn't have the capacity to
handle this request …
I wish I could access additional
information about this item.
They expect us to work 50+ hour
weeks without adequate tools
for the job.
This just isn't working!
I cannot process
credit or gift
cards, why do we
have these
issues?With all this administrative work,
how can I run a restaurant?
Why did the company
send me this coupon, I
don't have kids?
I can access sales information from
anywhere, anytime. Finally, A company that listens.Now this is an offer I will use, the companies loyalty program … it is great!
My smartphone just told me to buy our sausage.
Why aren't wegoing to hit ournumbers?
Process and Data Standardization
Documented processes, Governance
ERP Systems
Integrated, robust systems
Business Intelligence
Tools and information to make
informed decision
Mobile workforce
Provide anytime, anywhere access
Customer satisfaction isup and we are meetingour performancebenchmarks.
Having commonprocesses and systemsincreases our ability towork together.
Now I can easilyfind all theinformation Ineed.
Did you know ourhighest scoring menuitem on our customersurveys is the Riseand Shine?
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This trailer is great!
I'm texting my friends during
the movie.Can someone
bring me popcorn?
Box office lines were really long!
Opportunity:
- Add "movie mode" to the mobile app.
- Send a notification to the mobile app asking the guest to activate "movie mode."
Opportunity:
- Add native ticketing to the mobile app.
- Streamline the mobile transaction.
Opportunity:
- Add the concession purchasing to the mobile app.
- Send order to the guest's reserved seat.
Example
Opportunity:
- Display a trailer list to the mobile app.
- Add the capability to "like" trailers or add trailer to a movie watch list.
- Notify the customer when tickets go on sale for movies on their watch list.
10 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: A Security Story Wrapped in a Process View
Concept
Assess Local Market Requirements to Ensure Product Relevance
Anticipate and Solve Design and Production Challenges
Design
Identify Critical Safety Performance Requirements
Help Plan Development Process to Reduce
Prototype
Test Product Safety and Performance
Assess Design Against Market Requirements
Identify Issues Early in Cycle
Planning
Sourcing Data Clearinghouse
Assess Production requirements
Certify Products for Market Compliance
Manufacture
Assess Ongoing Production Against Requirements
Provide Analytics on Manufacturer Quality
Strategy: Help Customers Bring Better, Safer Products to Market Faster
Security Strategy: Ensure Employees and Customers Can Securely and Efficiently Collaborate by:
Managing Information Access to Protect Customer Data
Building a More Secure and Flexible
Infrastructure to Support New Services
Quickly Detecting and Responding to
Threats
Securing Digital Strategy Platforms for
Future Growth
Cu
sto
me
r P
roduct
Develo
pm
ent
Pro
cess
11 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: 1-Page Strategies Don't Have to Be Pictures
This is the story of Michelle, our typical student …
She is first in her family to attend college …
She carries a full-course load and works part-time …
For her to be successful we need to consistentlydeliver ...
12 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.12 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
How to build a 1-page strategy…
13 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The first step is to understand how your company wins in the marketplace
Companies that focus on one of these
strategic approaches make more money
than those who select two or more
approaches to “winning” in the
marketplace
Ask yourself: Does the executive team know how your company
wins in the marketplace?
How We Win
Customer Intimacy
Product Leadership
Operational Excellence
Tracy and Wiersma model for strategic differentiation
14 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The second step is to use that strategy as a lens for strategic thinking about operations
Differentiating
ApplicationsCommoditized
Applications
Commodity Business Processes
Differentiating Processes
Commodities vs. DifferentiatorsHow We Win
Customer Intimacy
Product Leadership
Operational Excellence
Tracy and Wiersma model for strategic differentiation
Ask yourself: Does the executive team know how
what differentiates the enterprise?
15 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Steps three and four are to choose a viewpoint and answer a question (or two)
VIEWPOINT ANSWER A QUESTION (OR TWO)
Stakeholder view…including
customers / clients / taxpayers
If I were to tell a story from a stakeholder perspective,
what would I say? Examples:
Customers: "Every time I call in, I'm on hold
forever."
Executives: "How can we determine our
strengths if we don't know our revenue and
profits by products?"
• Customer Service: "It takes me 10 minutes to
boot up my system every morning.“
Process What end-to-end issues exist with the current
process? How do you know?
When the process is "perfect," what will happen?
A picture of your product or place of
business
List the capabilities required to be successful
16 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The “art” lies in an iterative process
Listen to the stories told by your business peers—those will lead you toward a viewpoint
Imperfection is perfect—most people are better editors then creators
Hone your messages for your audience
Use this picture as a starter for every conversation about strategy, every success to date and every change that has taken place … the more truly worn it is, the more success you will have
The Final Steps are to Draw a Picture…
17 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Effective Communications: Lead Through StorytellingHeather Colella, Militza Basualdo (G00201635)
Effective Communications: Stakeholder AnalysisHeather Colella (G00170514)
One-Page Strategy Library: Services IndustryHeather Colella (G00299248)
The Art of the 1-page StrategyHeather Colella (G00281842)
Where’s Your One-Pager? Building a Supply Chain Strategy MapDana Stiffler, Jane Barrett and Jennifer Loveland (G00274008)
Recommended Gartner Research
For more information, stop by Gartner Solution Central or email us at [email protected].
18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
On-Demand Webinars from the Effective Communications Series
• Learn How Policies Improve Overall IT Performance View On Demand
• Creating the Communications Core View On Demand
• Stakeholder Analysis View On Demand
• How to Develop a Communications Plan View On Demand
• Portfolio Reprioritization through Governance View On Demand
• The Art of the 1-Page Strategy Watch It Again
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Download the
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Download our monthly
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@nancyatwork
Nancy Northrop