forgerock: identity relationship management is the foundation for your digital strategy - gartner...
TRANSCRIPT
© 2016 ForgeRock. All rights reserved.
Identity Relationship Management is the Foundation for Your Digital
StrategyChris Kawalek
Senior Product Marketing Manager, ForgeRock
© 2016 ForgeRock. All rights reserved.
2010 Founded10 Offices worldwide with headquarters in San Francisco400+ Employees500+ Customers50% Americas / 50% International commercial revenues30+ Countries
ForgeRock is the leading, next-generation, identity security software platform, driving digital business.
© 2016 ForgeRock. All rights reserved.
Evolution of IdentityFrom Simple Employee Deployments to Complex Relationships
Employees
Consumers
Employees &Partners
Things
Perimeter Perimeter federation
Brand experience
Relationship of devices, things and
people
Com
plex
ity o
f Sca
le
Complexity of User / Customer Experience
© 2016 ForgeRock. All rights reserved.
Persistent IdentityDriving Efficiency Across All Lines of Business
Single View
Omni-Channel
AdaptiveContext
Privacy & Consent
Threat Intelligence
Customer Intelligence
Persistent Identity
…Appliances Energy Oil & Gas LightingCapital HealthcareAviation
IDENTITY IS THE CENTER OF EVERYTHING!
© 2016 ForgeRock. All rights reserved.
Reg Code: 63456
Register Me! The Cloud
Me
User ExperienceIdentity Drives a Customer’s First Experience
© 2016 ForgeRock. All rights reserved.
MePhone
Tablet
LaptopHome
Auto
Health
Smart City
Multi-Channel EngagementIdentity Enables New Channels for Engagement
© 2016 ForgeRock. All rights reserved.
Life InsuranceIdentity Attributes
Home InsuranceIdentity Attributes
Auto InsuranceIdentity Attributes
Boat InsuranceIdentity Attributes
My identity data lives across many BUs within an organization
Flood InsuranceIdentity Attributes
Earthquake InsuranceIdentity Attributes
One CustomerSingle Identity Profile FOR Customer Engagement
© 2016 ForgeRock. All rights reserved.
My Identity Preferences
The Cloud My Car
Personalized Car
PersonalizationCreate Sticky Offerings that Foster Customer Loyalty
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Me
Mobile Alarm
Car
Door
Oven
TV
Lights DaughterSon
Evolving RelationshipsManaging Constantly Changing Connections Requires Identity
© 2016 ForgeRock. All rights reserved.
Didyoujustrequesttotransfer$1,000,000.
SkyistryingtopurchaseFootlooseonAmazon.
Isthatok?
Ang isrequestingaccesstoyourcar
Areyoutryingtoopenyourfrontdoor?
WenoticedyourareaccessingourserviceonaniPhone.Wouldyou
liketoregisterthisdevice?
WouldyouliketoauthorizepurchasingShowtimeonyourSamsungTV?
Contextual IdentityEnriching the Experience
© 2016 ForgeRock. All rights reserved.
User Managed AccessSharing X-Ray with Doctor
Contextual IdentityAuthentication, Authorization and Consent
© 2016 ForgeRock. All rights reserved.
OPENSOURCE
Accessible
Innovative
Transparent
Secure
Enduring
Collaborative
Risk = ROI
Open SourceOpen Source is the New Normal
© 2016 ForgeRock. All rights reserved.
Establishes Persistent Identity For:
• Single view of customer
• Relationship based for people, things, devices
• Contextual security model
• Privacy & consent based
Return on Identity: The New ROI
Drives Business Value:
• Cross sell/up sell
• Customer intimacy
• Enhanced user experience
• New Channels
• Faster time to market
• Lower TCO
Identity Relationship Management
© 2016 ForgeRock. All rights reserved.
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