gamification for growth - cittametropolitana.mi.it · growth hacking and gamification • data...
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Gamification for
growth
Putting it into practice
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Growth and
gamification
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Growth hacking and gamification
• Data driven
• Based on feedback
• Can complement, yet they don’t have to be used together
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Based on what you know from
the previous sessions what
gamification elements would
you use for growth?
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Gamification mechanics that drive growth
Competitions
Quizzes
Mini-quests
Loyalty based gamification
Crowd sourcing
Social sharing
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What examples can you think
of that combine gamification
and growth hacking?
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Notable recent campaigns
Pokemon Go
Virgin Red: https://www.virgin.com/news/win-trip-necker-island-virgin-red
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To be continued