gamification as umbrella for social media
DESCRIPTION
This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.TRANSCRIPT
Social Media & �
By MedeMerkers for �
gamification �
delivered by @kodel�
WHAT IS GAMIFICATION?�
“Using game theory to encourage user engagement”�
NOT ABOUT GAMES! �
FROM
: GAB
E ZI
CHER
MAN
N�
Gamification is the intersection of loyalty, game design and behavior
Incremental action �
Systemic view
�
Response to incentives �
SOME EXAMPLES �
EXAM
PLE
OF U
SE�
Piano stairs And less people use the escalator �
GAM
IFIC
ATIO
N IN
ACT
ION�
‘Nudge’ is about influencing without economic incentive (choice arch.) �
GAM
IFIC
ATIO
N IN
ACT
ION�
Giving car drivers feedback Who is the best eco driver? �
GAM
IFIC
ATIO
N IN
ACT
ION�
Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking �
GAM
IFIC
ATIO
N IN
ACT
ION�
TopGear’s fan of the month�creating an incentive to submit content �
GAM
IFIC
ATIO
N IN
ACT
ION�
LinkedIn gives you a progress bar Encouraging to continue (but: no levels) �
Huffington post using badges Reading & sharing creates status �GA
MIF
ICAT
ION
IN A
CTIO
N�
SOCI
AL N
EWS
BADG
ES�
Facebook shows activity feed�If others are doing it, it must be good�
SOCI
AL N
EWS
BADG
ES�
Klout is using achievements �(but what is the meaning behind them?) �
KNOW YOUR AUDIENCE �
PEOP
LE W
ANT
TO A
CHIE
VE T
HING
S�
I want to be someone! Preferably from behind my computer �
Bartle’s player types (MUD) �
REWARD SYSTEMS �
MOT
IVAT
ION
DRIV
ERS�
STATUS�ACCESS�POWER�STUFF�
MOT
IVAT
ION
DRIV
ERS�
STATUS�ACCESS�POWER�STUFF�
MOT
IVAT
ION
DRIV
ERS�
STATUS�ACCESS�POWER�STUFF�
MOT
IVAT
ION
DRIV
ERS�
STATUS�ACCESS�POWER�STUFF�
MOT
IVAT
ION
DRIV
ERS�
STATUS�ACCESS�POWER�STUFF�
S�A �P �S �
cheap�
expensive �
sticky�
temporary�
HOW TO DESIGN WITH GAMIFICATION�
DYNA
MIC
S - M
ECHA
NICS�
drawing by @lucgaloppin �
DESI
GN M
ECHA
NICS
FLO
W�
drawing by @lucgaloppin �
SUSTAINABILITY OF GAMIFICATION �
WAR
NING
: PUR
POSE
IS K
EY�
(Autonomy & Mastery) + Purpose �Add something meaningful or it dies �
EXAM
PLE
OF P
ROGR
ESS�
EXTRINSIC �INTRINSIC �MOTIVATION �
UMBRELLA FOR SOCIAL MEDIA �
APPL
IED
TO S
OCIA
L M
EDIA�
APPL
IED
TO S
OCIA
L M
EDIA�
For each presentation:��
What MECHANICS are applied? �Why are they there? (what DYNAMICS do they implement) �
Interested? �
MedeMerkers �Kardinaal Mercierplein 2�2800 Mechelen�016/81.91.33�[email protected]�twitter: @medemerkers �www.medemerkers.be �