social media week gamification keynote - gabe zichermann
DESCRIPTION
Gabe Zichermann gives a gamification keynote at Social Media Week NYC - Feb 14, 2012TRANSCRIPT
gamification: innovation and
the future
gabe zichermann
@gzicherm
fluid intelligence
(gF)
james r. flynn
70
76
82
88
94
100
1942 1952 1962 1972 1982 1992
british IQ 1942-1992
CC - FLICKR.COM/ALBERTOGP
crystallized intelligence
the new normal
asperger, innovation, gF
SEEK NOVELTYCHALLENGE YOURSELFTHINK CREATIVELYDO THINGS THE HARD WAYNETWORK
Andrea Kuszewski
increasing gF
systems of constraint
gamification is: the process of using game thinking &
mechanics to engage users
gamification is not just
MULTITASKING TO THE MAX: WOW
CHAT VOICE
CHAT TEXT
OPERATE CHARACTER
MANAGE: SHORT-TERM OBJECTIVE
MANAGE: LONG-TERM OBJECTIVES
MANAGE INTERRUPTS
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multitaskingmasters
GAMES CAN MAKE YOU SMARTER
MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER.
THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE.
MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL
CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
grey matter gains
marketing or science?
gamified learning
GAMES ARE WIRED TO PRODUCE PLEASURE
THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.
Judy Willis MD
CC FLICKR.COM/SCOTTFIDD
wired for pleasure
dopamine: wonder drug
hi, i'm gabe zichermann
gamification.co
PARTIAL CLIENT LIST
GSummit.com
San Francisco, June 19-21
50% of corporate innovation will be gamified
by 2015
Brian Burke Gartner Group
>$2.5Bn
feedback friends fun
discover - foldit
report - cnn
answer - stackoverflow
slow down - speed camera lottery
learn - codecademy
fund - kickstarter
resolve - world bank
recover - family of heroes
ideate - gamestorming
design - xprize
global prizes, $m
too late?
CC FLICKR.COM/CHIPGRIFFIN
not just yet
@gzicherm